Video: LUCKI – “U.G.K“
The Rapper Whips Through the Chicago Streets in Special Effects Filled Video Off of His F1LTHY-Produced WAKE UP LUCKI Album, Out Now via EMPIRE
“Lucki Can Tell Nothing But His Truth…Lucki is shameless about his pain. Whether the 22-year-old Chicagoan—born Lucki Camel Jr.—is rapping about his bouts with depression and anxiety, his role in sabotaging his romantic relationships, or his prescription drug addiction, he refuses to hide his flaws. His candor about his life lows has made him a relatable antihero to a loyal cult following of fans who regularly take to social media with comments like, ‘Lucki changed my life’ or ‘Lucki gets me’ whenever he releases new music or opens up about his struggles publicly.” – Pitchfork
“Lucki has been applying the truths of this life to his music for the better part of a decade.” – Complex
“Lucki has been building his resume for years, crafting understated, infectious tracks that have shades of fellow Chicagoans like Chief Keef and Supa Bwe, but a swagger and sensibility that is all his own.” – Pigeons & Planes
“Lucki’s music can feel like you’re about to be submerged in a swamp or like you’re about to fall asleep behind the wheel of the Lamborghini from Suicide Squad“ – The FADER
‘On this blessed day, we also get Days B4 III, the new full-length from Lucki, the muttering young cult-rap icon whose self-destructive lyrics have the power to punch you in your soul.” – Stereogum
Forever marching to the beat of his own drum, LUCKI has an undeniable knack for crafting meditative rhymes, coupled with his attentive ear for production. Taking a look at his position as an underground icon, LUCKI shares “U.G.K,” his new LONEWOLF-directed video. The visual bounces back and forth between behind the scenes footage of LUCKI shooting the video then jumps to the Chicago rapper throwing down bars as he speeds in his foreign car. Full of addicting bars and flawless production, “U.G.K.” is a highlight track from the recently released WAKE UP LUCKI, a collaboration between LUCKI and F1LTHY.
Spanning 12 tracks, WAKE UP LUCKI continues the 25-year-old artist’s penchant for existential and starkly honest lyricism, with an added sense of urgency from F1LTHY’s video game-worthy beats. The new tape is home to the recent single, “NEPTUNE V.S INDUSTRY,” a bite-sized banger that examines LUCKI’s role as a “real geek boy in the industry,” and generated over 1.3 million views on its LONEWOLF-directed video. New highlights include “NEEDED,” which combines an instrumental that wouldn’t sound out of place on Dance Dance Revolution with LUCKI’s triplet-flow flexes and “LOVE IS WAR,” a heartbreaking tale of relationship failure and relapse.
WAKE UP LUCKI is the culmination of an action-packed 2021, packed with music and live performances. In the Spring, LUCKI released Almost Woke, a double-single meant to prepare fans for his WAKE UP LUCKI artistic direction, home to “LifestyleBrazy” and “No Joke,” with the former racking up over 1 million streams on Spotify. Prior to the two pack, LUCKI dropped the Lyrical Lemonade-approved banger, “Greed” featuring Lil Yachty. Since these three tracks were gifted to the public, LUCKI has kept himself busy, playing his soulful catalogue at major music festivals across the U.S. including Summer Smash in Chicago and Rolling Loud in New York. The artist took a step forward in his career by embarking on two headlining tours alone in 2021, the “Almost There Tour” and the “Wake Up Lucki Tour,” the latter ending with a hometown show in Chicago on November 27. LUCKI will conclude his live shows with a performance at Rolling Loud California next weekend.
With WAKE UP LUCKI, LUCKI releases one of the most complete artistic statements of his career. Stay tuned for much more in 2022 from the young artist, plus plenty more music videos before the year ends.
Watch “U.G.K”: https://youtu.be/wqHrFNJ_VaA
Buy/Stream WAKE UP LUCKI: https://music.empi.re/wakeuplucki
WAKE UP LUCKI tracklist:
*all tracks produced by F1LTHY
- USED 2 BE
- NEPTUNE V.S INDUSTRY
- STILL MISS YA
- WHERE I BE
- SPARKS VISION
- BUSY DAY
- LOVE IS WAR
Cultivating an ever-growing following since he debuted in the rap game in 2013 at 17, LUCKI has earned glowing praise from both critics and industry figures, including shoutouts from Pharrell and Justin Timberlake. He’s collaborated in the past with the likes of A$AP Rocky, Chance The Rapper, Playboi Carti and many others. The rapper formerly known as Lucki Eck$ feeds his fans with a consistent output of boundary-pushing music that plumbs the depths of his soul.
LUCKI had a breakout year in 2019, during which Lucki collaborated with ChaseTheMoney and Earl Sweatshirt, released acclaimed projects Freewave 3 and Days B4 III, and earned praise from Pitchfork, who raved “Lucki’s music works so well in large part due to his ear for production, plodding hi-hats that make it feel like your brain is stuck in quicksand, and his eerie, doomsday melodies.” 2020 was another banner year for the young artist, featuring the release of his 12-track project Almost There, home to the fan favorite single “Faith.”
WAKE UP LUCKI: https://music.empi.re/wakeuplucki
“No Joke”: https://youtu.be/xBSxvaLbc5g
Almost Woke: https://music.empi.re/almostwoke
“Greed” ft. Lil Yachty: https://music.empi.re/greed
The World Is Lucki’s EP: https://music.empi.re/worldisluckis