11.19.21

LUCKI Announces WAKEUPLUCKI!, His New Project Produced Entirely By F1LTHY of Working On Dying, Coming Soon via EMPIRE

The Chicago Native Speaks His Mind On New Single, “NEPTUNE VS. INDUSTRY”

On His Upcoming Mixtape, the Acclaimed Rapper Locks In With One Of The Hottest Producers In The Underground

Critical Praise:

“Lucki Can Tell Nothing But His Truth…Lucki is shameless about his pain. Whether the 22-year-old Chicagoan—born Lucki Camel Jr.—is rapping about his bouts with depression and anxiety, his role in sabotaging his romantic relationships, or his prescription drug addiction, he refuses to hide his flaws. His candor about his life lows has made him a relatable antihero to a loyal cult following of fans who regularly take to social media with comments like, ‘Lucki changed my life’ or ‘Lucki gets me’ whenever he releases new music or opens up about his struggles publicly.” – Pitchfork

“Lucki has been applying the truths of this life to his music for the better part of a decade.” – Complex

“Lucki has been building his resume for years, crafting understated, infectious tracks that have shades of fellow Chicagoans like Chief Keef and Supa Bwe, but a swagger and sensibility that is all his own.” – Pigeons & Planes

“Lucki’s music can feel like you’re about to be submerged in a swamp or like you’re about to fall asleep behind the wheel of the Lamborghini from Suicide Squad“ – The FADER

‘On this blessed day, we also get Days B4 III, the new full-length from Lucki, the muttering young cult-rap icon whose self-destructive lyrics have the power to punch you in your soul.” – Stereogum

The Announcement + Song:

With over eight years in the game, LUCKI has developed a devoted fanbase with help from his hypnotic rhymes and distinctive croak. Filled with the honesty that makes him so special, LUCKI announces WAKEUPLUCKI!, his new project. While LUCKI takes the lead when it comes to vocals, the album is produced entirely by F1LTHY from the Philly-based producer collective, WORKING ON DYING, known for producing hits from Playboi Carti’s Whole Lotta Red, as well as singles for JuiceWrld, Lil Uzi Vert, Lil Yachty, and more. Soon to be available for pre-order/pre-save, WAKEUPLUCKI! arrives in the coming weeks via EMPIRE.

Along with the WAKEUPLUCKI! announcement, LUCKI shares, “NEPTUNE VS. INDUSTRY,” the first single off the album. The track is characterized by the Chicago rapper’s typical laid-back flow atop F1LTHY’s booming 808’s, while he takes time to reflect on his unique relationship with the hip-hop industry. Trying to confront his emotional unavailability, LUCKI thinks out loud, rapping: “Want my heart but it’s all in the puzzle / She’s so pretty but it felt like trouble / Body a ten and I’m still seeing double.”

Garnering critical praise from HotNewHipHop, LUCKI’s Spring 2021 double-single Almost Woke featured “LifestyleBrazy” and “No Joke,” with the former racking up over 1 million streams on Spotify. Prior to the two pack, LUCKI dropped the Lyrical Lemonade-approved banger, “Greed” featuring Lil Yachty. Since these three tracks were gifted to the public, LUCKI has kept himself busy, playing his soulful catalogue at major music festivals across the U.S. including Summer Smash in Chicago and Rolling Loud in New York. LUCKI took a step forward in his career by embarking on two headlining tours alone in 2021, the “Almost There Tour” and the “Wake Up Lucki Tour,” the latter finishing up with a hometown show in Chicago on November 27. Ahead of his WAKEUPLUCKI! release, LUCKI will conclude his live shows with a performance at Rolling Loud California, giving anyone who missed his tour a chance to see him before the end of the year.

With WAKEUPLUCKI!, LUCKI shows that he’s ready to impress the masses by showing the world his most complete artistic statement yet.

Buy/stream “NEPTUNE VS. INDUSTRY”: https://music.empi.re/neptunelucki

Please contact Michelle or Kevin for more info.

The Background:

Cultivating an ever-growing following since he debuted in the rap game in 2013 at 17, LUCKI has earned glowing praise from both critics and industry figures, including shoutouts from Pharrell and Justin Timberlake. He’s collaborated in the past with the likes of A$AP Rocky, Chance The Rapper, Playboi Carti and many others. The rapper formerly known as Lucki Eck$ feeds his fans with a consistent output of boundary-pushing music that plumbs the depths of his soul.

LUCKI had a breakout year in 2019, during which Lucki collaborated with ChaseTheMoney and Earl Sweatshirt, released acclaimed projects Freewave 3 and Days B4 III, and earned praise from Pitchfork, who raved “Lucki’s music works so well in large part due to his ear for production, plodding hi-hats that make it feel like your brain is stuck in quicksand, and his eerie, doomsday melodies.” 2020 was another banner year for the young artist, featuring the release of his 12-track project Almost There, home to the fan favorite single “Faith.”