4.28.21
Lucki Shares Video for “No Joke” from Almost Woke Double-Single
The Chicago Native Announces the 11-Date “Almost There” Tour, Kicking Off In August 2021
The Video for “No Joke” Follows Recent Clips for “LifestyleBrazy” and “Greed” ft. Lil Yachty
Critical Praise:
“Lucki Can Tell Nothing But His Truth…Lucki is shameless about his pain. Whether the 22-year-old Chicagoan—born Lucki Camel Jr.—is rapping about his bouts with depression and anxiety, his role in sabotaging his romantic relationships, or his prescription drug addiction, he refuses to hide his flaws. His candor about his life lows has made him a relatable antihero to a loyal cult following of fans who regularly take to social media with comments like, ‘Lucki changed my life’ or ‘Lucki gets me’ whenever he releases new music or opens up about his struggles publicly.” – Pitchfork
“Lucki has been applying the truths of this life to his music for the better part of a decade.” – Complex
“Lucki has been building his resume for years, crafting understated, infectious tracks that have shades of fellow Chicagoans like Chief Keef and Supa Bwe, but a swagger and sensibility that is all his own.” – Pigeons & Planes
“Lucki’s music can feel like you’re about to be submerged in a swamp or like you’re about to fall asleep behind the wheel of the Lamborghini from Suicide Squad“ – The FADER
‘On this blessed day, we also get Days B4 III, the new full-length from Lucki, the muttering young cult-rap icon whose self-destructive lyrics have the power to punch you in your soul.” – Stereogum
The Video:
Favoring expansive and wavy instrumentals, Lucki excels at drawing listeners into his world with his laid-back flow. Separating himself from the pack, the Chicago rapper shares “No Joke,” his new music video. Produced by Adio and Plu2o Nash, “No Joke” is a dizzying and immersive trap track that gives Lucki a percolating canvas for him to run down what makes him different: “I blew n***s’ chains on lean/I spent two pints on your ho/I’m in a spaceship with comets/Riding down Peachtree on Tris.”
Directed by Wonton, the video for “No Joke” uses shaky camera movement and eye-catching effects to provide a glimpse into Lucki’s foreign-riding, band-stacking lifestyle. “No Joke” is one half of Almost Woke, Lucki’s recently-released double-single, which also featured the atmospheric banger “LifestyleBrazy” and its Lonewolf-directed video. Earlier this year, Lucki teamed up with Lil Yachty for “Greed,” a flute-laden trap track that racked up over 3.5 million combined plays on YouTube and Spotify.
Watch “No Joke”: https://youtu.be/xBSxvaLbc5g
Buy/Stream Almost Woke: https://music.empi.re/almostwoke
Watch “LifestyleBrazy”: https://www.youtube.com/watch?v=GJc2JR3xyvE
The Tour:
Along with “No Joke,” Lucki announces the “Almost There Tour,” an 11-date excursion. Kicking off in Phoenix on August 4th, the upcoming dates mark Lucki’s first live shows since Lucki’s sold out 2020 tour, and will feature the first-ever live performances of songs from his acclaimed 2020 album Almost There.
Tickets are available for sale at FlawlessLucki.com.
Please contact Michelle or Kevin for more info.
The Background:
Empire Background:
Cultivating an ever-growing following since he debuted in the rap game in 2013 at 17, Lucki has earned glowing praise from both critics and industry figures, including shoutouts from Pharrell and Justin Timberlake. He’s collaborated in the past with the likes of A$AP Rocky, Chance The Rapper, Playboi Carti and many others. The rapper formerly known as Lucki Eck$ feeds his fans with a consistent output of boundary-pushing music that plumbs the depths of his soul.
Lucki had a breakout year in 2019, during which Lucki collaborated with ChaseTheMoney and Earl Sweatshirt, released acclaimed projects Freewave 3 and Days B4 III, and earned praise from Pitchfork, who raved “Lucki’s music works so well in large part due to his ear for production, plodding hi-hats that make it feel like your brain is stuck in quicksand, and his eerie, doomsday melodies.” 2020 was another banner year for the young artist, featuring the release of his 12-track project Almost There, home to the fan favorite single “Faith.”
Hard at work on his next project, the proudly independent artist looks to take the next step in 2021. Stay tuned for much more Lucki in the weeks and months to come.
Links:
official site | twitter | instagram | soundcloud | spotify | youtube
“No Joke”: https://youtu.be/xBSxvaLbc5g
“LifestyleBrazy”: https://www.youtube.com/watch?v=GJc2JR3xyvE
Almost Woke: https://music.empi.re/almostwoke
“Greed” ft. Lil Yachty: https://music.empi.re/greed
“Widebody”: https://www.youtube.com/watch?v=wqEpXyEtrjI
The World Is Lucki’s EP: https://music.empi.re/worldisluckis