11.3.22

Video: LUCKI – “LIFE MOCKS ART“

Take a Raw Glimpse into a Day in the Life of a Rap Cult Hero on the Latest Video from FLAWLESS LIKE ME

Critical Praise:

“Lucki Can Tell Nothing But His Truth…Lucki is shameless about his pain. Whether the 22-year-old Chicagoan—born Lucki Camel Jr.—is rapping about his bouts with depression and anxiety, his role in sabotaging his romantic relationships, or his prescription drug addiction, he refuses to hide his flaws. His candor about his life lows has made him a relatable antihero to a loyal cult following of fans who regularly take to social media with comments like, ‘Lucki changed my life’ or ‘Lucki gets me’ whenever he releases new music or opens up about his struggles publicly.” – Pitchfork

“Lucki has been applying the truths of this life to his music for the better part of a decade.” – Complex

“Lucki has been building his resume for years, crafting understated, infectious tracks that have shades of fellow Chicagoans like Chief Keef and Supa Bwe, but a swagger and sensibility that is all his own.” – Pigeons & Planes

“Lucki’s music can feel like you’re about to be submerged in a swamp or like you’re about to fall asleep behind the wheel of the Lamborghini from Suicide Squad“ – The FADER

‘On this blessed day, we also get Days B4 III, the new full-length from Lucki, the muttering young cult-rap icon whose self-destructive lyrics have the power to punch you in your soul.” – Stereogum

The Video:

After making a #12 debut on the Billboard 200 with his latest project, FLAWLESS LIKE ME, with over 25k sales-equivalent units in its first week, LUCKI has no plans on slowing his mainstream takeover. Leading his flock of rabid fans into another semi-charmed psychedelic journey, LUCKI shares his new video for the project highlight, “LIFE MOCKS ART.” Backed by Yung Icey’s hauntingly ethereal production, the track takes listeners into a circus tour of clowns and hypocrites that fake the funk, guided by LUCKI’s true-to-life rhymes: “Make three hundred thousand off jackets/I send her back home with an accent/Make a Trackhawk almost backflip/I cut a ho off like magic.”

Directed by Lestyn Park, the video for “LIFE MOCKS ART” favors the authentic, as the camera follows LUCKI through a maze of studio sessions and kickbacks with the cinematic style of an MTV Cribs episode that evolves into a Paranormal Activity film. With a brief cameo from Babyface Ray, the video fits seamlessly into the drug-fueled journey of FLAWLESS BY ME, as LUCKI forges his path haunted by ghosts of tracks past.

The first-ever LUCKI project to welcome featured artists–Future and Babyface Ray make guest appearance–FLAWLESS LIKE ME continues a busy year for the 26-year-old underground hero, marked by sold out shows, festival performances, and 350 million on-demand streams in 2022 alone. The new album arrives in the wake of a string of successful singles, most notably “SUPER URUS,” which generated over 16 million Spotify streams and 3.7 million YouTube views to date, and triumphant fan favorite “Y NOT?” (3.4 million YouTube views), while he connected with Internet Money for the woozy banger “2K In The Soda.” Both “SUPER URUS” and “Y NOT?” appear on FLAWLESS LIKE ME as bonus tracks.

With his new album making a splash and a legion of devoted fans awaiting his every move, it’s only a matter of time before LUCKI takes over the game.

Watch “LIFE MOCKS ART”: https://www.youtube.com/watch?v=HElG0vrHb7I

Stream FLAWLESS LIKE ME: http://music.empi.re/flawlesslikeme

FLAWLESS LIKE ME tracklist:
01. MADE MY DAY
02. GEEKED N BLESSED
03. KAPITOL DENIM ft. Future
04. COINCIDENCE
05. BEEN A MINUTE
06. WHITE HOUSE ft. Babyface Ray
07. “13”
08. ARCHIVE CELINE
09. HOW TF?
10. DNA
11. GOODFELLAS
12. I GET IT, TWIN
13. VVS KEY
14. BRAZY WEEKEND
15. DROUGHTSKI
16. LIFE MOCKS ART
17. NOTICED YA
18. 10PM IN LNDN
19. OUT OF LOVE
20. ON POINT
21. FREE SEX!
22. MY WAY / CODEINE COWBOY
BONUS TRACKS
23. SUPER URUS
24. Y NOT?

Please contact Michelle or Kevin for more info.

The Background:

Cultivating an ever-growing following since he debuted in the rap game in 2013 at 17, LUCKI has earned glowing praise from both critics and industry figures, including shoutouts from Pharrell and Justin Timberlake. He’s collaborated in the past with the likes of A$AP Rocky, Chance The Rapper, Playboi Carti and many others. The rapper formerly known as Lucki Eck$ feeds his fans with a consistent output of boundary-pushing music that plumbs the depths of his soul.

LUCKI had a breakout year in 2019, during which Lucki collaborated with ChaseTheMoney and Earl Sweatshirt, released acclaimed projects Freewave 3 and Days B4 III, and earned praise from Pitchfork, who raved “Lucki’s music works so well in large part due to his ear for production, plodding hi-hats that make it feel like your brain is stuck in quicksand, and his eerie, doomsday melodies.” 2020 was another banner year for the young artist, featuring the release of his 12-track project Almost There, home to the fan favorite single “Faith.”