10.11.22

Video: LUCKI – “13

“13” Is the Latest Video From the Chicago Rapper’s New Album FLAWLESS LIKE ME

Featuring Appearances From Future and Babyface Ray, the 24-Track FLAWLESS LIKE ME Racked Up 25k Units in Its First Week For A #12 Debut on the Billboard 200

Critical Praise:

“Lucki Can Tell Nothing But His Truth…Lucki is shameless about his pain. Whether the 22-year-old Chicagoan—born Lucki Camel Jr.—is rapping about his bouts with depression and anxiety, his role in sabotaging his romantic relationships, or his prescription drug addiction, he refuses to hide his flaws. His candor about his life lows has made him a relatable antihero to a loyal cult following of fans who regularly take to social media with comments like, ‘Lucki changed my life’ or ‘Lucki gets me’ whenever he releases new music or opens up about his struggles publicly.” – Pitchfork

“Lucki has been applying the truths of this life to his music for the better part of a decade.” – Complex

“Lucki has been building his resume for years, crafting understated, infectious tracks that have shades of fellow Chicagoans like Chief Keef and Supa Bwe, but a swagger and sensibility that is all his own.” – Pigeons & Planes

“Lucki’s music can feel like you’re about to be submerged in a swamp or like you’re about to fall asleep behind the wheel of the Lamborghini from Suicide Squad – The FADER

‘On this blessed day, we also get Days B4 III, the new full-length from Lucki, the muttering young cult-rap icon whose self-destructive lyrics have the power to punch you in your soul.” – Stereogum

The Video:

After steadily building a rabid fanbase over the course of nearly a decade, LUCKI is finally ready for mainstream recognition. His debut on the Billboard 200 chart shows just how big the cult of LUCKI has grown–his album FLAWLESS LIKE ME debuted at #12 on the chart, with over 25k sales-equivalent units in its first week.

To celebrate the album’s stellar debut week, LUCKI shares 13,” a brand new music video. Produced by frequent collaborator BrentRambo, “13” is a brightly-colored flexer’s anthem, as LUCKI speaks on his collection of high-powered luxury vehicles and compares himself to James Harden, who wore #13 during his time with the Houston Rockets. Shot in crisp black & white, the new video for “13” finds the young rapper living it up in New York City in the lead-up to last month’s Rolling Loud New York. During his NYC trip, LUCKI dined in fine restaurants, explored subway tunnels, and drew a crowd of thousands to the city streets for his album release party in SoHo.

“13” follows the Cole Bennett-directed video for COINCIDENCE” as the latest video from FLAWLESS LIKE ME. Accompanied by carnival-esque, blissful synth melodies that provide a counterpoint to LUCKI’s purr, the fast-rising rapper paints a surreal portrait of his semi-charmed life–LUCKI swerves in his souped-up foreign in one bar, before bemoaning a lost love or wistfully recounting his struggles with drug addiction. For the first time ever, LUCKI rolls out the red carpet for guest rappers–on “KAPITOL DENIM” ft. Future, LUCKI goes toe-to-toe with Pluto himself, and he trades twisting verses with Babyface Ray in the woozy and hard-hitting “WHITE HOUSE.” Boasting a laundry list of talented producers including Tay KeithBobby Raps, Hurtboy, BhristoCash Cobain, and more, FLAWLESS LIKE ME is available everywhere via EMPIRE.

FLAWLESS LIKE ME continues a busy year for the 26-year-old underground hero, marked by sold out shows, festival performances, and 350 million on-demand streams in 2022 alone.The new album arrives in the wake of a string of successful singles, most notably SUPER URUS,” which generated over 15 million Spotify streams and 3.5 million YouTube views to date, and triumphant fan favorite Y NOT?” (3.1 million YouTube views). Both “SUPER URUS” and “Y NOT?” appear on FLAWLESS LIKE ME as bonus tracks.

In August, LUCKI connected with Internet Money for “2K In The Soda,” a woozy new banger from their new EP. LUCKI embarked on a fast-selling tour in the spring, and shut it down this summer with performances at festivals like Rolling LoudLyrical Lemonade’s Summer SmashSo What!, and Rolling Loud Portugal. The new album FLAWLESS LIKE ME follows up WAKE UP LUCKI, the artist’s late-2021 project, a full collaboration with Working On Dying producer F1LTHY.

With his new album making a splash and a legion of devoted fans awaiting his every move, it’s only a matter of time before LUCKI takes over the game.

Watch “13”: https://www.youtube.com/watch?v=Yq_qdfajtNI

Stream FLAWLESS LIKE MEhttp://music.empi.re/flawlesslikeme

FLAWLESS LIKE ME tracklist:
01. MADE MY DAY
02. GEEKED N BLESSED
03. KAPITOL DENIM ft. Future
04. COINCIDENCE
05. BEEN A MINUTE
06. WHITE HOUSE ft. Babyface Ray
07. “13”
08. ARCHIVE CELINE
09. HOW TF?
10. DNA
11. GOODFELLAS
12. I GET IT, TWIN
13. VVS KEY
14. BRAZY WEEKEND
15. DROUGHTSKI
16. LIFE MOCKS ART
17. NOTICED YA
18. 10PM IN LNDN
19. OUT OF LOVE
20. ON POINT
21. FREE SEX!
22. MY WAY / CODEINE COWBOY
BONUS TRACKS
23. SUPER URUS
24. Y NOT?

Please contact Michelle or Kevin for more info.

The Background:

Cultivating an ever-growing following since he debuted in the rap game in 2013 at 17, LUCKI has earned glowing praise from both critics and industry figures, including shoutouts from Pharrell and Justin Timberlake. He’s collaborated in the past with the likes of A$AP Rocky, Chance The Rapper, Playboi Carti and many others. The rapper formerly known as Lucki Eck$ feeds his fans with a consistent output of boundary-pushing music that plumbs the depths of his soul.

LUCKI had a breakout year in 2019, during which Lucki collaborated with ChaseTheMoney and Earl Sweatshirt, released acclaimed projects Freewave 3 and Days B4 III, and earned praise from Pitchfork, who raved “Lucki’s music works so well in large part due to his ear for production, plodding hi-hats that make it feel like your brain is stuck in quicksand, and his eerie, doomsday melodies.” 2020 was another banner year for the young artist, featuring the release of his 12-track project Almost Therehome to the fan favorite single “Faith.”


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“13”: https://www.youtube.com/watch?v=Yq_qdfajtNI

FLAWLESS LIKE MEhttp://music.empi.re/flawlesslikeme

“GEEKED N BLESSED”: https://music.empi.re/geekednblessed

“COINCIDENCE”: https://www.youtube.com/watch?v=AzXH0bOSiHI

“Y NOT?”: https://www.youtube.com/watch?v=ugou23mYCmE

“SUPER URUS”: https://www.youtube.com/watch?v=fIrSkilUvHw

WAKE UP LUCKIhttps://music.empi.re/wakeuplucki

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