Video: LUCKI – “COINCIDENCE” (Directed by Cole Bennett)
The Chicago-Born Underground Hero Takes a Trip Across the Atlantic in the Video Single From His Upcoming Flawless Like Me Project
“Lucki Can Tell Nothing But His Truth…Lucki is shameless about his pain. Whether the 22-year-old Chicagoan—born Lucki Camel Jr.—is rapping about his bouts with depression and anxiety, his role in sabotaging his romantic relationships, or his prescription drug addiction, he refuses to hide his flaws. His candor about his life lows has made him a relatable antihero to a loyal cult following of fans who regularly take to social media with comments like, ‘Lucki changed my life’ or ‘Lucki gets me’ whenever he releases new music or opens up about his struggles publicly.” – Pitchfork
“Lucki has been applying the truths of this life to his music for the better part of a decade.” – Complex
“Lucki has been building his resume for years, crafting understated, infectious tracks that have shades of fellow Chicagoans like Chief Keef and Supa Bwe, but a swagger and sensibility that is all his own.” – Pigeons & Planes
“Lucki’s music can feel like you’re about to be submerged in a swamp or like you’re about to fall asleep behind the wheel of the Lamborghini from Suicide Squad“ – The FADER
‘On this blessed day, we also get Days B4 III, the new full-length from Lucki, the muttering young cult-rap icon whose self-destructive lyrics have the power to punch you in your soul.” – Stereogum
With a passionate fanbase that grows with every release, LUCKI evolved from underground hero to mainstream concern without compromising his style. Continuing a busy year marked with sold out shows, festival performances, and 350 million on-demand streams in 2022 alone, LUCKI shares “COINCIDENCE,” his new video single. “COINCIDENCE” continues the path set by earlier singles like “SUPER URUS” and “Y NOT?,” melding LUCKI’s insular style with the more extroverted production by Flansie and Samsson. Surrounded by airy synthesizers, chirruping keyboards, and hyperactive hi-hats, LUCKI works his mantra-like delivery, instantly immersing listeners into his addled state-of-mind: “I’m in the hood, what’s good?/I miss you what’s up, I’m happy you follow me/I mixed the love with drugs/I can’t get enough, codeine in the artery.”
“COINCIDENCE” marks the latest collaboration between LUCKI and Cole Bennett, two fellow Chicago natives who’ve been working together for years. “COINCIDENCE” transports LUCKI and his impressive collection of backpacks to picturesque London, England. The artist navigates the city’s historic streets in a classic Rolls Royce, the grey skies and LUCKI’s all-black attire providing a perfect backdrop for Bennett’s kinetic animations. The iPhone-shot “COINCIDENCE” arrives shortly after LUCKI and Cole treated fans to “DOUBLE CHECK,” a rarity from the Lyrical Lemonade archives. Originally shot in 2016, the video for the Kenny Beats-produced track provides an enlightening glimpse into the early styles of both LUCKI and Cole, showing the artistic promise of two 20-year-old Chicagoans who would eventually grow into icons in their city and beyond.
“COINCIDENCE” is the latest glimpse at FLAWLESS LIKE ME, LUCKI’s next project. It’s the latest in a string of highlight tracks from the 26-year-old veteran, most notably “SUPER URUS,” which generated over 12 million Spotify streams and 3 million YouTube views to date. Earlier this month, LUCKI connected with Internet Money for “2K In The Soda,” a woozy new banger from their new EP. LUCKI embarked on a fast-selling tour in the spring, and shut it down with performances at festivals like Rolling Loud, Lyrical Lemonade’s Summer Smash, So What!, and Rolling Loud Portugal. The upcoming FLAWLESS LIKE ME follows up WAKE UP LUCKI, the artist’s late-2021 project, a full collaboration with Working On Dying producer F1LTHY.
With his new album on the way and a legion of devoted fans awaiting his every move, it’s only a matter of time before LUCKI takes over the game. Stay tuned for FLAWLESS LIKE ME, coming soon via EMPIRE.
Watch “COINCIDENCE”: https://www.youtube.com/watch?v=AzXH0bOSiHI
Buy/Stream “COINCIDENCE”: https://music.empi.re/coincidence
Watch “Double Check”: https://www.youtube.com/watch?v=AL1O1aZejKk
Cultivating an ever-growing following since he debuted in the rap game in 2013 at 17, LUCKI has earned glowing praise from both critics and industry figures, including shoutouts from Pharrell and Justin Timberlake. He’s collaborated in the past with the likes of A$AP Rocky, Chance The Rapper, Playboi Carti and many others. The rapper formerly known as Lucki Eck$ feeds his fans with a consistent output of boundary-pushing music that plumbs the depths of his soul.
LUCKI had a breakout year in 2019, during which Lucki collaborated with ChaseTheMoney and Earl Sweatshirt, released acclaimed projects Freewave 3 and Days B4 III, and earned praise from Pitchfork, who raved “Lucki’s music works so well in large part due to his ear for production, plodding hi-hats that make it feel like your brain is stuck in quicksand, and his eerie, doomsday melodies.” 2020 was another banner year for the young artist, featuring the release of his 12-track project Almost There, home to the fan favorite single “Faith.”
“SUPER URUS”: https://www.youtube.com/watch?v=fIrSkilUvHw
WAKE UP LUCKI: https://music.empi.re/wakeuplucki