8.12.2022

Video: Lou Phelps – “Here We Go”

The Montreal Maestro Melts into the Music in Video for Self-Produced Single from his Touché EP

Critical Praise:

“His easy confidence helps him find a knocking pace that matches the hard-hitting drums undergirding the production” – Pitchfork

“Meet Lou Phelps, the Montreal Rapper Stepping Into His Own Light” – DJ BOOTH

“The single is hip-hop to its roots, with Phelps’ rapping providing the driving force” – Dancing Astronaut

The Video:

With an unassuming aesthetic and a flow for any occasion, Lou Phelps approaches music with an effortlessness that seems to be second nature. Today, the Montreal-native innovator moves with the music in his new video for “Here We Go,” the lead single from Touché, his recent EP. “Here We Go” marked Lou’s first self-produced release, with the other two songs on the EP featuring production from his older brother, KAYTRANADA.

“I produced it, I arranged it, and I delivered the performance. It’s all me. It feels like I have a baby,” says Lou Phelps.

Like the track itself, the video for “Here We Go” is all Lou. Directed by Igal Perets, the clip opens with its most organic image, with Lou taking a seat on a dimly lit black soundstage. As the track begins, the camera slowly zooms in on Lou rapping the tracks opening bars as he’s circled seductively by a black-clad woman. When the beat begins to build and the visual fades to black, any sense of place and context dissipates. All that’s left is Lou and the music, and as he locks onto the atmospheric complexities of the instrumental with his dextrous flow, the subtle visual grows increasingly abstract, with hypnotic reconstructions of the same simple elements.

Touché is Lou’s first release with Rostrum Records, and is released in conjunction with Stand Up Guy Records, a new imprint founded by KAYTRANADA, of which Lou is partner. The follow-up to 2020’s Extra Extra project, and to “Sound Of Money,” Lou’s recent collaboration with Madlib, Touché EP is a turning point for the young rapper as he looks to expand his empire from his MTL hometown to the rest of the world, Touché is available everywhere via Rostrum Records/Stand Up Guy Records.

Watch “Here We Go”: https://www.youtube.com/watch?v=uA_UFq68vB0

Stream Touché EP: http://Rostrum.lnk.to/ToucheEP

Touché Tracklist:

Touché (prod. by KAYTRANADA)
Greatest (prod. by KAYTRANADA)
Here We Go (prod. by Lou Phelps)

Please contact Michelle or Kevin for more info.

The Background

A fixture in the bustling Montreal underground, Lou Phelps makes music that’s as easy to dance to as it is hard to classify. Lou started making music in 2011 with his older brother Kevin, aka the Polaris Prize-winning producer KAYTRANADA, forming a future-rap group called The Celestics. Using the moniker Louie P, Lou developed a reputation for creating tasteful and danceable electro rap. The artist earned a JUNO Award nomination for his 2017 debut project, 001 Experiments, and in 2018, made waves online with his project 002 / LOVE ME and its highlight track “Come Inside.” Since releasing his EXTRA EXTRA EP in 2020, home to the hit single “Must Be” (4.7+ million Spotify streams) Lou Phelps has been biding his time, waiting for the perfect time to strike with his most creatively fulfilling music yet. Now signed to Rostrum Records, Lou Phelps is ready to let the world know that no one can do it like he can.