9.24.2021

Lonr. Announces Land Of Nothing Real 2, a Genre-Bending Project, Out 10/1 via Epic Records

The Grammy-Nominated Singer-Songwriter Emotes on High-Octane “Red Light” Single

Blending Elements of Disparate Genres Into a Thrilling Concoction, the Upcoming Project Featrues Guest Spots from Coi Leray & Yung Bleu

Critical Praise:

“A star in the making.” – UPROXX

“After his performance of the earnest yet restrained ‘Make the Most’ had viewers’ mouths agape during the 2020 BET Awards, he just might be quietly stepping into his own spotlight.” – Billboard

“Lonr.’s music will take you on a tour of the future.” – DJ Booth

The Announcement:

Lonr. eliminates barriers between genres with his sharp songwriting and passionate, soul-baring vocals. Welcoming listeners into his unique sonic realm, Lonr. announces Land Of Nothing Real 2, his second full-length project. The project’s songs are packed with mold-breaking sonics and complex emotional storytelling, buoyed by Lonr.’s soaring hooks, innate musicality, and clever lyrics, which worm their way into consciousness. With a hand in the production of each of the project’s 8 songs, Lonr. offers romantic ballads like the recently released “Read My Mind” ft. Yung Bleu (475k YouTube views), devastating putdowns like “Say Less,” and rock-influenced ragers like “Rent Free.” Featuring an additional appearance from Coi Leray, Land Of Nothing Real 2 arrives on October 1st via Epic Records.

Along with the announcement of the project, Lonr. shares “Red Light,” the project’s opening track. Dominated by buzzing synths and Lonr.’s inimitable voice, “Red Light” blazes bright during its short runtime, with an insistent pulse and bass-heavy beat perfectly suited for mosh pit aggression. The 24-year-old artist vents his frustration, lashing out at fake friends and those who would put up obstacles on his path to superstardom.

Land Of Nothing Real 2 is the latest step in Lonr.’s upward music-making trajectory, which originated in his hometown of Onset, a small town in Massachusetts near Cape Cod. Citing influences that range from Kurt Cobain to Andre 3000 to Japanese composer Ryuichi Sakamoto, Lonr.’s unique musical sensibility caught the attention of H.E.R., who became a frequent collaborator of his, including on Lonr.’s 2020 Billboard #1 Urban AC hit “Make The Most,” which Lonr. performed at the 2020 BET Awards. After earning three GRAMMY nominations working with H.E.R., Lonr. broke out in a big way in late 2019 with his song “AM,” which caught fire on TikTok to the tune of over 1 million video creations and racked up over 28 million streams on Spotify alone.

“AM” and “Make The Most” appeared on Lonr.’s debut project Land Of Nothing Real, a 7-track effort that earned critical acclaim from the project found critical acclaim, earning attention from the likes of Billboard, The FADER, NPR, Uproxx, Audiomack, V Magazine, XXL and more, while he also opened on tour for Cordae. Most recently, he released “Save My Love” featuring Amber Mark, the lead single taken from the blockbuster Reminiscence soundtrack. Now signed to Epic Records, Lonr. is primed to explode into the national consciousness as he blazes his own unique trail to superstardom.

Buy/Stream “Red Light”: https://lonr.lnk.to/REDLIGHT

Pre-order Land Of Nothing Real 2: https://Lonr.lnk.to/lonr2presave

Land Of Nothing Real 2 tracklist:

Red Light
Say Less
Read My Mind ft. Yung Bleu
Rent Free
Hi Lonr.
Cuffin ft. Coi Leray
Live Life
Needs

(credit: Rob Kulisek)

Please contact
Michelle McDevitt, Kerr y Harrison, Audible Treats
Derek Sherron, Ayanna Wilks, Epic Records

The Background:

Lonr. refuses to conform. The mere mention of labeling his music makes his stomach turn. “If we’re gonna name genres, we’ve got to name, like, seven,” the 24-year-old singer, songwriter, and producer says. “I am not in a box, and I never will be. I do hip-hop. I do rock. I do punk. I do grunge. I do indie. A little R&B. I do everything.” And he certainly poured his all into the new Land of Nothing Real 2 EP, on which elastic, genre-fluid songwriting is used to grapple with a lifetime of loneliness, of constantly feeling like his individuality was under siege. It’s an extension of his goals since he adopted the name Lonr.: To present a true and complete version of himself and to inspire others to do the same.

Links:

instagram | soundcloud | tiktok | spotify | youtube

“Red Light”: https://lonr.lnk.to/REDLIGHT

Pre-order/save Land Of Nothing Real 2: https://Lonr.lnk.to/lonr2presave

Land Of Nothing Real: https://smarturl.it/Lonr_LoNR

“A.M.”: https://smarturl.it/Lonr.AM

“Make The Most” ft. H.E.R.: https://www.youtube.com/watch?v=4GR4OJgDvFY