Rising Brooklyn-Born Rap Phenom Lola Brooke Shares Anticipated “HERE I COME” Song and Video

“Here I Come” Arrives as Lola’s Viral Breakout Hit “Don’t Play With It” Continues to Rise and Trend Across Social Platforms

Critical Praise:

“Her aura is intimidating; like a black widow, she shows that she’ll seduce and devour to get to the top.”Pitchfork

“A lyrically skilled and fully confident MC, Lola Brooke is one of the rising names in Brooklyn drill.”  XXL 10 Drill Rappers to Listen to Right Now

“Echoing a lyrical mixture of street-life realizations and braggadocious self-awareness, Brooke’s ability to command attention is cementing her name in the rap game.” – Essence

“Hailing from New York, the rising star arrives with her petite self, owning her aggressive bars with lots of range in her voice when she speaks. Beyond the music, her charisma and high energy does not go unnoticed, drawing listeners in with her bubbly personality any chance she can.” – Flaunt

“Standing at 4’9, Brooke is a force to be reckoned with.” – Lyrical Lemonade

The Video:

November 18, 2022 (NEW YORK) – Brooklyn M.V.P. Lola Brooke unleashes her highly anticipated track “Here I Come” [via Team Eighty Productions], along with a tenaciously tantalizing accompanying official music video available to watch HERE. The anthemic new song dominates with a chant-like hook warning audiences of Lola’s reign, a reign that’s only just getting started. The no-holds-barred track was first teased by Lola on social media, prompting hundreds of thousands of views and mentions for the anticipated song.

The Reefa Music-produced “Here I Come” serves as a fresh re-introduction for the lyrical assassin as she continues to make her mark as the “Next Face of New York.” The Density & StarMazzi-directed official music video magnifies the lyrical prowess and irresistible charisma of the self-proclaimed 718 princess.

“Here I Come” arrives on the heels of Lola’s hit “Don’t Play With It,” which continues to rise to the forefront  and gain traction across platorms. In just the past month, the speaker-knocking single has amassed 4+ million streams on the static audio on YouTube. Elsewhere, the track garnered over 300+ thousand TikTok video creations, peaked at #9 on TikTok’s Trending Songs chart, and has garnered 100+ million views on the platform. The official music video has amassed over 2 million views on YouTube. Don’t Play With It” has recently earned placements on coveted playlists across major platforms, including Apple Music’s “New in Hip-Hop,” “High Maintenance,” “BASE:LINE” and Spotify’s “Most Necessary” “Feelin’ Myself,” “State Of Mind,” and “Pressure.” 

2022 stands as Lola Brooke’s biggest year to date, cementing her footing as a renowned artist to watch for 2023. Lola delivered a momentous performance at Rolling Loud New York 2022 and was recently announced as a main stage act for 2023’s SXSW Music Festival. Rapidly on the rise, acclaim for Lola Brooke has been abundant from industry tastemakers, fans, and esteemed outlets, including: XXL, Consequence of Sound, Essence Magazine, Lyrical Lemonade, Vibe Magazine, HypeBae, UPROXX, Hot New Hip Hop, Notion Magazine, Revolt, Earmilk, Sniffers Magazine, Def Pen and more.

LISTEN TO “HERE I COME” BY LOLA BROOKE: https://LolaBrooke.lnk.to/HereICome

WATCH THE “HERE I COME” MUSIC VIDEO BY LOLA BROOKE: https://www.youtube.com/watch?v=rWmzEixggyA

Follow Lola Brooke on all platforms: instagram | spotify | youtube | twitter | tiktok | soundcloud

Photo credit: Felicia Abban

Please contact:
Michelle McDevitt, Audible Treats
Destiny Riley, Audible Treats
Paul Thom, The Thom Brand

The Background:

Few have been true to the roots of Brooklyn, New York while having the charisma and talent to transcend its identity. Yet, Lola Brooke, at full tilt, is making a stand-out case as one of Brooklyn’s heavyweights for the city that might just boast the best legacy in all of Hip-Hop. She may only clock in at 4’ 9”, but her lyrical presence casts a skyscraper-sized shadow over the game. She delivers words through unpredictable cadences laced with quotable lyrics and flush with attitude. She embodies the unbridled energy of drill yet kicks street knowledge with confidence and leans into the future with genre-busting fire. She has no shortage of charisma, and it defines her sound just as much as her delivery does. As such, she asserts herself as New York’s next hometown hero backed up by a growing body of work. It’s all why she’s tallied streams in the millions and is keenly tipped for a major breakthrough this year.

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“Here I Come”: https://LolaBrooke.lnk.to/HereICome / https://www.youtube.com/watch?v=rWmzEixggyA

“Don’t Play With It” ft. Billy B: https://www.youtube.com/watch?v=quaQV3tHsi8

“Gator Season”: https://www.youtube.com/watch?v=KFodCexxIZw

“Dummy Ummy”: https://www.youtube.com/watch?v=p9vsOJdPwM4