1.26.2022

Video: Lil Rekk – “Kiddin Me”

The Highbridge The Label Signee Sets the Record Straight in Street-Savvy Slapper from Recent Project, 1ONE

Critical Praise:

“Hailing from Philly, the 22-year-old is putting himself in a position to turn into the following breakout star from Highbridge The Label, with the help of his label mates A Boogie wit da Hoodie and Don Q. “ – No Jumper

“Lil Rekk is only getting more popular with each video that he drops and while he is sitting atop the New York underground scene at the moment it is only a matter of time until he is pushed into the mainstream’s focus.” – Lyrical Lemonade

The Video:

North Philly native Lil Rekk’s laid-back bravado and lyrical authenticity have poised the young riser for a major level-up in 2022. After kicking off the year with his recent project, 1ONE, earlier this month, the Highbridge The Label signee returns to address the critics of his come-up with new visuals for project highlight, “Kiddin Me.” Despite their resentment, Rekk makes it crystal clear that he can handle any hater single-handedly, rapping, “I don’t gotta say sh*t/They know who, it’s me/I’m the main ooter/I don’t need nobody to oot for me.”

The JetpackTV-shot and edited video sees a solitary Rekk posted up on an empty block of the New York streets, pouring water on his iced out namesake chain, and even taking over cashier duties at a local bodega, all the while radiating the cold, coarse confidence of a lone wolf. “Kiddin Me” arrives in the wake of the recent video for “PTSD,” which was released alongside 1ONE, available everywhere via EMPIRE/Highbridge the Label.

Born and raised in North Philly, Rekk only started focusing on his musical career in 2019 after he watched one of his friends get into the rap game. Inspired by his friend’s hustle, Rekk found his own footing in the industry and has since released two full-length albums, The Ticket in 2019 and World Plus in 2021. The latter album has found mainstream success with Rekk’s “So So Dangerous” featuring Stunna Gambino & YXNG K.A receiving over 2.4 million views on YouTube. Now signed to Highbridge The Label, Lil Rekk is ready to bring his confident and relatable street music to his ever growing fanbase.

With 1ONE, Lil Rekk proved that he’s next out of Philly, and ready to follow his Highbridge labelmates A Boogie and Don Q to stardom in 2022.

Watch “Kiddin Me”: https://www.youtube.com/watch?v=o89XSLhBFQQ

Buy/Stream 1ONE: https://music.empi.re/1one

1ONE tracklist:

Confetti
Get Money
Game Time
PTSD
Acting Strange
Ooters
So Bipolar
Dog S***
Kiddin’ Me
Outta Control
Double Tap ft. 42 Dugg
Time

Please contact Michelle or T’Keyah for more info.

The Background:

Born Tyreke Curry in Philadelphia, PA, Lil Rekk was forced to grow up fast. The absence of his father and childhood trauma introduced him to the harsh realities of life. Fortunately, Hip-Hop gave Lil Rekk an outlet to express himself. Music would eventually become his salvation. He began calling himself Lil Rekk and released his debut mixtape The Graduation, in 2018. The 20-year-old artist who is signed with Platinum Recording Artist A-Boogie Wit Da Hoodie’s Highbridge The Label went on to release an increasingly impressive series of singles, remixes, and albums which accumulated over 5M streams in the process. Influenced by modern Hip-Hop and R&B sounds, his music inspirations include Drake, Lil Durk, Boogie and Lil Baby. His upcoming project will showcase the sound of an artist confidently stepping into the spotlight. With his ever growing catalog of compelling tracks, it’s clear that Lil Rekk is on the journey to stardom.