12.6.2023
Video: Lil Reese – “IDK“
The Chicago Drill Pioneer Schemes to Set Up a Mark in New Video Ahead of Upcoming Ask About Me Collaborative Project with Detroit Producer The ATG, Arriving December 13th
The Video:
A godfather of the drill movement that has grown into a global phenomenon, Lil Reese continues to evolve and elevate along with the sound he helped pioneer. Keeping up his motion, Lil Reese returns to call loyalties into question with his new video single, “IDK.” Produced by rising Detroit producer The ATG, “IDK” finds Reese floating over menacing percussion and a haunting vocal melody as he takes a skeptical inventory of his alleged loyalties, leaving listeners no choice but to question their own relationships. The video for “IDK” illustrates the dangers of excessive trust to the extreme, as an overzealous mark is set up by an escort under Reese’s employ, and soon falls victim to a robbery.
“IDK” arrives as the Chicago rapper prepares to team up with The ATG for Ask About Me, their upcoming collaborative album. Wielding his raspy voice like a weapon, Reese speaks from experience, telling street stories with raw lyricism and harrowing detail. His weathered vocal fits perfectly within the orchestral trap sound perfected by The ATG, who combines the cinematic feel of Atlanta rap with the racing pianos and rolling snares of his hometown of Detroit. The follow-up to last year’s successful Demon Time tape, Ask About Me arrives on December 13th via Kyyba Music.
Emerging from the streets as a leader of the first wave of drill, Lil Reese first came to national attention as the lone featured artist on Chief Keef‘s breakout hit “I Don’t Like.” The momentum from that earth-shattering hit brought much attention to Don’t Like, Reese’s debut mixtape, which was hosted by DJ Drama and featured the hit single “Us,” which received a remix featuring Rick Ross and Drake. As an emissary of drill’s Class of 2012, Reese has kept making music, collaborating with his fellow Chicago native Lil Durk on 2017’s Supa Vultures EP, and continuing his signature Supa Savage mixtape series through 2021’s Supa Savage 3, featuring guest spots from Young Dolph and his close cohort Chief Keef.
The ATG is a rising sound architect in Detroit, having previously collaborated with city stalwarts like Peezy and Icewear Vezzo.
Stay tuned for much more from the rapper-producer duo, as they prepare Ask About Me and more.
Watch “IDK” HERE
Stream “IDK” HERE
Pre-save Ask About Me HERE
Lil Reese (photo credit: Peep on the Scene)
The ATG (photo credit: French)
Please contact Michelle or T’Keyah for more info.
The Background:
Lil Reese Background
Lil Reese, born Tavares Taylor on January 6, 1993, is an American rapper hailing from Chicago, Illinois. He gained prominence in the rap scene with his gritty lyrics, street credibility, and a distinctive drill sound that became synonymous with the Chicago rap scene. Lil Reese emerged alongside other notable artists like Chief Keef and Lil Durk, contributing to the rise of drill music in the early 2010s.
The ATG Background
The ATG is a Detroit-born producer, artist, rapper, vocalist, and creative who has steadily risen into the consciousness of music connoisseurs in various genres . His first entry into the marketplace was with “Strong Enough”, a collaboration with D12 rapper and fellow Detroit native Swifty McVay. The versatile producer then collaborated with actor and rapper Omar Gooding, Sa-Roc, and international artists such as G.V. Prakash and Leslee Lewis. Continuing his journey, The ATG co-produced the track “Big Worm” for Peezy, adding another remarkable collaboration to his repertoire. This collaboration exemplified The ATG’s versatility and skill as a producer, contributing to the development of an impactful and memorable track. Following these initial collaborations, The ATG ventured into the world of Chicago drill, working with rapper Lil Reese on the album Demon Time. The project showcased The ATG’s foreboding production in conjunction with the ghastly bars of the Chicago rapper, creating an ominous yet alluring experience.
Links:
Lil Reese: official site | instagram | youtube | twitter | spotify
The ATG: official site | instagram | twitter | spotify | apple
“IDK”: https://foundation-media.ffm.to/idk_ / https://youtu.be/wGR1JSLcrqI
“What Happened”: https://youtu.be/exN8ZEUqO3U
Pre-save Ask About Me: https://foundation-media.ffm.to/askaboutme
Demon Time: https://sparta.ffm.to/qr47c2wxlv