4.26.2022

Video: Lil Gotit – “Rich Sh*t” ft. Lil Keed & Ty Dolla $ign

The ATL Trap Star Teams with Older Brother Lil Keed and West Coast Hitmaker Ty Dolla $ign in Luxurious Video Single from The Cheater, Coming May 4th via Alamo Records

Critical Praise:

“The centerpiece of the mixtape is the hypnotic “Get N Dere Gang,” which I could see holding a permanent place on DJ sets throughout the summer.” – Pitchfork

“Lil Gotit is continuing to slither his way to the top of Atlanta’s new wave with the release of his latest project, Top Chef Gotit.” – Complex

Since officially stepping into the Rap game in 2017, Gotit has been one of several standout stars to come out of Atlanta’s buzzing scene and he continues to impress with each new release.” – HotNewHipHop

“Lil Gotit is the heir to Atlanta’s rap throne” – The FADER

The Announcement:

ATL’s Lil Gotit has overcome comparisons and expectations, flooding his closet with so much designer footwear along the way that he never worried about filling the shoes of anyone else. With ten toes down and his money on his mind, Lil Gotit returns to share “Rich Sh*t,” his new single and music video featuring Ty Dolla $ign and Lil Keed.

A bonafide trap slow jam, the track strikes a perfect balance between the brothers’ keen street sensibilities and the tenderness of Ty Dolla’s velveteen vocals. Drawing on topics from the love of the game to the lust of a lover, Gotit croons, “Came up on noodles and Hamburger Helper/Took her on the move, she in love with a stepper/Baby girl hot, she done Peter piped a pepper.”

In the video, directed by Bryant, Gotit draws a line between the luxurious life he lives and the dirty work done on his behalf. Keed and Gotit plan a Mission Impossible-style heist, enlisting masked assassins to steal a mysterious golden apple. Meanwhile, Gotit kicks it in a glamorous club with Ty Dolla $ign, pouring cranberry cocktails and messing around in the virtual realm with his white-on-white Oculus.

“Rich Sh*t” is the latest single from The Cheater, Gotit’s next project, which he announced last week. The Cheater finds the 22-year-old artist in complete control of his vocal instrument–he’sable to slither his way into unexpected rhythmic pockets and switch on a dime between emotive melodies and percussive rhymes. Home to recent offerings “She Know It” and “Take Care” ft. Millie Go Lightly & Toosii, The Cheater introduces the mischievous rapper’s latest persona–following in the footsteps of previous projects that presented him as a “Hood Baby” or “Top Chef” or “Superstar Creature.” Proudly polyamorous and persistently pushin’ P, The Cheater is happy to entertain, but never to be trusted.

With multiple appearances from Gotit’s brother Lil Keed, as well as YSL affiliates Yak Gotti and Millie Go Lightly and rapping friends Lil Pj and B Slime, the new project is a family affair. The young Alamo Records signee establishes himself as a leader of the rising wave of Atlanta trappers who bring a unique twist to the region’s dominant sound–a wave that includes project guests like CEO Trayle and Enchanting. Beyond Atlanta, the tape welcomes memorable guest spots from Ty Dolla $ign and Memphis risers BIG30 and Lil Double 0.

The Cheater arrives on May 4th via Alamo Records.

Watch “Rich Sh*t” ft. Ty Dolla $ign & Lil Keed: https://youtu.be/p3FEIxgUWOk

Buy/Stream “Rich Sh*t”: http://lilgotit.lnk.to/RichShit

Pre-save The Cheater: https://lilgotit.lnk.to/thecheater

The Cheater tracklist:
1. GTF
2. She Know It
3. Now We Getting Money ft. Lil Keed & Lil Pj
4. Night To Remember ft. Ty Dolla $ign
5. I
6. Shut The Door
7. Rich Sh*t ft. Ty Dolla $ign & Lil Keed
8. How You Comin ft. CEO Trayle
9. P.O.T.
10. Nodding Off ft. Yak Gotti
11. Nothin Basic ft. Enchanting
12. Six Degrees ft. Lil Keed & BIG30
13. I Don’t Deserve That Cap ft. B Slime
14. Helicopters ft. Lil Double 0
15. Control Me ft. Lil Keed
16. Second Term
17. Take Care ft. Toosii & Millie Go Lightly
18. Thought About My Ex
19. The Cheater