6.23.2021

Video: Lil Gotit – “Playa Chanel” ft. Young Thug

Atlanta’s Present and Future Connect in the Cinematic New Clip From Top Chef Gotit, the 21-Year-Old Rapper’s Gunna-Exec.-Produced New Project

Critical Praise:

“The centerpiece of the mixtape is the hypnotic “Get N Dere Gang,” which I could see holding a permanent place on DJ sets throughout the summer.” – Pitchfork

“Lil Gotit is continuing to slither his way to the top of Atlanta’s new wave with the release of his latest project, Top Chef Gotit.” – Complex

“Since officially stepping into the Rap game in 2017, Gotit has been one of several standout stars to come out of Atlanta’s buzzing scene and he continues to impress with each new release.” – HotNewHipHop

“Lil Gotit is the heir to Atlanta’s rap throne” – The FADER

The Video:

With his unique sense of melody and capacity for effortless flexing, Lil Gotit is establishing himself as the heir to ATL’s trap throne. Getting the seal of approval from one of the scene’s heavy hitters, Gotit shares “Playa Chanel,” a new video featuring Young Thug. Over a hypnotic beat produced by Supah Mario (Lil Uzi Vert’s “Myron”) and Luca Starz, Gotit and Thug flash complementary styles, Gotit switches up see-sawing melodies and staccato rhythms as Thug uses his higher register to spit outrageous bars.

Directed by Never Panic, the video for “Playa Chanel” finds Gotit and Thug taking their foreigns to a desolate, ornate mansion, where they brave rainy weather with help from models and homies, including Gotit’s brother Lil Keed. A feast for the eyes with aesthetically pleasing set design and gleefully maximalist outfits, “Playa Chanel” is the latest video from Top Chef Gotit, his latest project, following the posse-friendly video for “Get N Dere Gang” ft. Lil Keed & Yak Gotti, which has over 1 million views in one week.

On the follow-up to last year’s Hood Baby 2, Gotit’s flex-heavy witticisms and easy melodies cohere into a compelling aesthetic, one that relies on Gotit’s ability to create unconventional flows. Top Chef Gotit is home to recent singles like the sizzling hot “Wok,” the 69 Boyz-sampling banger “Toosie,” the simmering “Burnt N Turnt” ft. NAV, and “Work Out,” which features an appearance from Gunna, the project’s executive producer. Earning coverage from Complex, The FADER, and Pitchfork, who had fun making Gotit’s trademark Lemon Pepper Wings recipe, Top Chef Gotit marks Gotit’s ascension into Atlanta’s trap elite. Featuring additional appearances from Millie Go Lightly and Lil Pj, the project is available everywhere via Alamo Records.