5.11.2020

Video: Lil Durk – “Doin Too Much”

The OTF Chieftain Shares the Latest Video From His Red-Hot New Album Just Cause Y’all Waited 2

Critical Praise:

“Unshackled from any kind of outline, Durk’s pen game shines. His rise was dotted with blood-soaked tales that summarized much of drill’s appeal: ground-level glimpses at Chicago’s South Side that colored in the outline offered by grim murder statistics.” –Pitchfork

“Lil Durk continues to be one of the most consistent rappers out.” – The FADER

“the rose that blossomed from the concrete of Chi-Town’s drill music scene” – Billboard

“His flexibility as a rapper creates enough space for his guest artist to shine, but his standalone cuts are evidence that he can carry the weight on his own.” – HYPEBEAST

The Video:

Effortlessly blending brutal realism with outlandish boasts, Lil Durk sings directly to the streets. Finding the perfect balance between the street life and the rich life, Durk shares “Doin Too Much,” his latest video. Produced by RoseLilah & JW Lucas, “Doin Too Much” is a trap-influenced, bite-sized banger, as Durk works a triplet flow to speak on his reckless lifestyle: “I done did dirt in the streets, I regret it/You ain’t got money, can’t play with your credit.” In the video, Durk takes a joyride in his shiny Lambo, as Jerry Production adds eye-catching visual effects. “Doin Too Much” is the latest video from Just Cause Y’all Made It 2, Durk’s new album, currently sitting at #1 on Apple Music’s all-genre charts.

Packed with the well-drawn characters, single-line stories, and earworm-y melodies for which Durk is famous, Just Cause Y’all Waited 2 expertly balances the Only The Family CEO’s emotional rap ballads with snarling “no auto” missives, presenting a picture of a mature emcee in complete control of his vast talents. The new album features popular tracks like the emotional anthem “All Love“ (over 7 million streams in just a month of release), recent single “Viral Moment,” all-star posse cut “3 Headed Goat“ ft. Lil Baby & Polo G, which peaked at #2 on Apple Music’s all-genre songs chart, and the fiery “no auto” “Chiraq Demons“ ft. G Herbo. With an additional feature from Gunna, Just Cause Y’all Waited 2 is available everywhere via Alamo Records.

JCYW2 is Durk’s first project since the release of last year’s Billboard Top 5-charting Love Songs 4 The Streets 2, but that doesn’t mean he hasn’t been busy. Lastweek, Lil Durk released his edition of Audiomack’s Trap Symphony, in which he performed three of his biggest hits while accompanied by a small orchestra. Featuring renditions of recent smash “No Auto Durk,” the R&B-flavored hit record “Home Body,” and his 2013 breakout drill smash “Dis Ain’t What U Want,” the new Trap Symphony highlights Durk’s charismatic performing ability and strong sense of songwriting.

In late April, Durk hosted a meal drive to feed the frontline workers at Chicago’s Rush Hospital, partnering with local restaurant PHLAVZ to drop off meals at the hospital and make over 100 more meals available for pickup later that night. Last Friday, Durk gave back to his adopted hometown of Atlanta, donating masks and meals to health workers and at-risk communities.

Stealing the show on recent collaborations with Roddy Ricch, Lil Skies, and Lil Uzi Vert on the Hot 100-charting “No Auto,” Durk has asserted his position on hip-hop’s A-List in 2020. He recently starred in a nationally-televised commercial for Nike’s Air Jordan, advertising the Lyrical Lemonade x Jordan Aerospace 720, Nike’s collab with Lyrical Lemonade founder Cole Bennett. Durk recently made his voice-over debut in the Lyrical Lemonade animated show, and appeared on Wild N Out with Chance The Rapper.

Watch “Doin Too Much”: https://youtu.be/tFiGIS9dNdM

Buy/Stream Just Cause Y’all Waited 2: https://durkio.com/

Buy Lil Durk merch: otfgear.com

Watch Durk’s Audiomack Trap Symphony performances
“No Auto Durk”: https://www.youtube.com/watch?v=4f4Ed4JiD9A
“Home Body”: https://www.youtube.com/watch?v=tTawxrmlHQw
“Dis Ain’t What You Want”: https://www.youtube.com/watch?v=SPTEgMRQ4M0

Just Cause Y’all Waited 2 tracklist:

Different Meaning (prod. DY, 12Hunna, & Morgan O’Connor)
Street Affection (prod. John Lamb & Tre Gilliam)
3 Headed Goat f/Lil Baby & Polo G (prod. Cicero & Aviator Keyz)
All Love (prod. Touch of Trent & YoungT)
Gucci Gucci f/Gunna (prod. Geraldo Liive)
Viral Moment (prod. Touch of Trent & Uncle Cameron)
248 (prod. John Lamb & Tre Gilliam)
Triflin Hoes (prod. RoseLilah)
Internet Sensation (prod. Carl Paul)
Street Prayer (prod. DY & Cardo Got Wings)
Chiraq Demons f/G Herbo (prod. Deezy)
Doing Too Much (prod. RoseLilah & JW Lucas)
Broke Up In Miami (prod. Touch of Trent, Hagan & Slider)
Turn Myself In (prod. Go Grizzly, Squat Beatz, & Turnmeupjosh)
Fabricated (prod. DY, KidWond3r, & 12Hunna)

Please contact Michelle or Scott for more info.

The Background:

About Only The Family (OTF):
With a young and hungry roster of Chicago-born emcees, Lil Durk’s OTF label signees have made their intentions clear–they’re coming to take over the game. Most notable among the OTF roster is King Von, whose breakout hit “Crazy Story” earned more than 35 million views on YouTube and 14 million combined plays on Apple and Spotify. King Von is currently preparing his debut mixtape. Returning to the scene with his Dirty-Glove Bastard-premiered single “War Scars,” melodic mastermind Booka600released his mixtape Word To LA in June. The OTF crew showcased their talents in two label mixtapes released last year, Lil Durk Presents: Only The Family Involved Vol. 1, released last summer, and its sequel, released just before the New Year.