3.30.2020

Video: Lil Durk – “All Love”

The Chicago Icon Shares a Heartfelt New Ballad About His Tragedies and Triumphs

Critical Praise:

“Unshackled from any kind of outline, Durk’s pen game shines. His rise was dotted with blood-soaked tales that summarized much of drill’s appeal: ground-level glimpses at Chicago’s South Side that colored in the outline offered by grim murder statistics.” –Pitchfork

“Lil Durk continues to be one of the most consistent rappers out.” – The FADER

“the rose that blossomed from the concrete of Chi-Town’s drill music scene” – Billboard

“His flexibility as a rapper creates enough space for his guest artist to shine, but his standalone cuts are evidence that he can carry the weight on his own.” – HYPEBEAST

The Video:

Known for his combination of sweet melodies and realistic lyrics, Lil Durk is the voice of the streets. Just days after sharing a demonic banger about the dark side of the streets, Durk spins a heartfelt rumination about the love of his neighborhood on “All Love,“ his new video single. Emoting atop dramatic keys and thumping 808 kicks from Internet Money beatmaker TouchOfTrent, Durk reflects on his come-up on the South Side of Chicago, tunefully telling stories about his less-fortunate friends: “I used to look up to this n****, but he gave his homie up/Cause his daughter 12-years-old, he had to go do 21.” The new video compiles clips from Durk’s home and studio life, following the rapper as he soaks up the love of his hood. “All Love” quickly follows “Chiraq Demons,” a fiery, “no auto” single with an appearance from G Herbo.

Earlier this year, Durk announced that he was finishing up his long-anticipated No Auto Durk project. Launched with a billboard in Chicago during All-Star Weekend, the new project provides a gift for fans who clamored for a project with less singing and more rhyming (his 2018 single “No Auto Durk” has more than 44 million views on YouTube). “No Auto Durk” also won a fan in Lil Uzi Vert, who recruited Durk for “No Auto,” a standout track from the deluxe version of Eternal Atake, which currently sits at #76 on the Billboard Hot 100. Executive produced by Metro Boomin, No Auto Durk arrives later in 2020 via Alamo Records.

After the success of his 2019 album Love Songs 4 The Streets 2, which debuted in the Top 5 of the Billboard 200, Durk enters 2020 on a mission, ready to set the world on fire and prove his range as an artist and emcee. A major influence on the next generation of star rappers, Durk recently collaborated with Polo G for his “Career Day” single (3.3 million views), and appeared on “Moonwalkin“, a highlight on Roddy Ricch‘s blockbuster album Please Excuse Me For Being Antisocial. More recently, Durk hopped on “Havin’ My Way,” the recent single by Lil Skies.

Lil Durk recently starred in a nationally-televised commercial for Nike’s Air Jordan. Advertising the brand’s new collaboration with Chicago’s own Lyrical Lemonade and Cole Bennett, the Lyrical Lemonade x Jordan Aerospace 720, the commercial finds Durk showing off his basketball skills while decked head-to-toe in colorful LL-branded merch. Long known for having the sweetest jumpshot in the rap game, Durk is the ideal ambassador for this cultural crossover event.

Stay tuned for more information on No Auto Durk, coming soon.

Watch “All Love”: https://youtu.be/D2npm2gFddg

Buy/Stream “All Love”: https://smarturl.it/AllLoveLD

Please contact Michelle, Scott, or Kierra for more info.

The Background:

About Only The Family (OTF):
With a young and hungry roster of Chicago-born emcees, Lil Durk’s OTF label signees have made their intentions clear–they’re coming to take over the game. Most notable among the OTF roster is King Von, whose breakout hit “Crazy Story” earned more than 35 million views on YouTube and 14 million combined plays on Apple and Spotify. King Von is currently preparing his debut mixtape. Returning to the scene with his Dirty-Glove Bastard-premiered single “War Scars,” melodic mastermind Booka600released his mixtape Word To LA in June. The OTF crew showcased their talents in two label mixtapes released last year, Lil Durk Presents: Only The Family Involved Vol. 1, released last summer, and its sequel, released just before the New Year.