2.17.2020
Lil Durk Announces the Highly-Anticipated No Auto Durk Project, Executive Produced by Metro Boomin
The Chicago Standout Stars in the Cole Bennett-Directed Commercial For Nike’s Jordan x Lyrical Lemonade Collab Sneaker
The Alamo Records Signee and Current Chicago Billboard Star Gets Back to the Basics With His Upcoming Project
Critical Praise:
“Unshackled from any kind of outline, Durk’s pen game shines. His rise was dotted with blood-soaked tales that summarized much of drill’s appeal: ground-level glimpses at Chicago’s South Side that colored in the outline offered by grim murder statistics.” –Pitchfork
“Lil Durk continues to be one of the most consistent rappers out.” – The FADER
“the rose that blossomed from the concrete of Chi-Town’s drill music scene” – Billboard
“His flexibility as a rapper creates enough space for his guest artist to shine, but his standalone cuts are evidence that he can carry the weight on his own.” – HYPEBEAST
The Announcement:
He’s known for his melodic mastery, but Lil Durk unleashes his rawest lyricism when he ditches software and raps. Today, Durk announces the long-anticipated No Auto Durk, executive produced by Metro Boomin, coming soon. Providing a gift for fans who clamored for a project with less singing and more rhyming (his 2018 single “No Auto Durk” has more than 44 million views on YouTube), No Auto Durk finds the 27-year-old Only The Family label boss proving his mettle as an emcee, flexing his myriad flows over atmospheric trap and sinister drill beats. On Friday, as the NBA prepared to celebrate All-Star Weekend in his hometown of Chicago, Durk unveiled two Billboards beside the city’s Dan Ryan highway, announcing the album and his Metro Boomin co-sign. No Auto Durk arrives later in 2020 via Alamo Records.
Along with the project announcement, Lil Durk recently starred in a brand new, nationally-televised commercial for Nike’s Air Jordan. Advertising the brand’s new collaboration with Chicago’s own Lyrical Lemonade and Cole Bennett, the Lyrical Lemonade x Jordan Aerospace 720, the commercial finds Durk showing off his basketball skills while decked head-to-toe in colorful LL-branded merch. Long known for having the sweetest jumpshot in the rap game, Durk is the ideal ambassador for this cultural crossover event.
After the success of his 2019 album Love Songs 4 The Streets 2, which debuted in the Top 5 of the Billboard 200, Durk enters 2020 on a mission, ready to set the world on fire and prove his range as an artist and emcee. A major influence on the next generation of star rappers, Durk recently collaborated with Polo G for his “Career Day” single (2.5 million views), and appeared on “Moonwalkin” (11.3 million Spotify streams), a highlight on Roddy Ricch‘s blockbuster album Please Excuse Me For Being Antisocial.
Stay tuned for much more information on No Auto Durk, coming soon.
Watch Lil Durk’s Jordan x Lyrical Lemonade commercial: https://www.youtube.com/watch?v=SF8Oy0uQ2DQ
Please contact Michelle, Scott, or Kierra for more info.
The Background:
About Only The Family (OTF):
With a young and hungry roster of Chicago-born emcees, Lil Durk’s OTF label signees have made their intentions clear–they’re coming to take over the game. Most notable among the OTF roster is King Von, whose breakout hit “Crazy Story” earned more than 35 million views on YouTube and 14 million combined plays on Apple and Spotify. King Von is currently preparing his debut mixtape. Returning to the scene with his Dirty-Glove Bastard-premiered single “War Scars,” melodic mastermind Booka600released his mixtape Word To LA in June. The OTF crew showcased their talents in two label mixtapes released last year, Lil Durk Presents: Only The Family Involved Vol. 1, released last summer, and its sequel, released just before the New Year.
Links:
website | twitter | instagram | facebook | youtube
Bio, pics, and more available here: http://www.audibletreats.com/lil-durk
Watch Lil Durk’s Jordan x Lyrical Lemonade commercial: https://www.youtube.com/watch?v=SF8Oy0uQ2DQ
“Career Day” ft. Polo G: https://youtu.be/9inAXIBczBo
Family Over Everything: https://smarturl.it/LilDurkFOE
“Blika Blika”: https://smarturl.it/BlikaBlika
“Riot” ft. Booka600 & G Herbo: https://www.youtube.com/watch?v=CR3msFFCE-c
“Weirdo Hoes”: https://youtu.be/VbONF4saaIU
“Die Slow” ft. 21 Savage: https://youtu.be/DygKwT1buu4
Love Songs 4 The Streets 2: https://smarturl.it/LS4TS2