11.22.2019

Video: Only The Family ft. Lil Durk, Booka600 & G Herbo – “Riot” (Prod. by Niaggi)

Three Chiraq Big Shots Unite for the Apocalyptic Video from the Only The Family Label’s Upcoming Family Over Everything Mixtape

Critical Praise:

“Vocally, Lil Durk is the current scene’s melodic forebear.” – Pitchfork

“Lil Durk continues to be one of the most consistent rappers out.” – The FADER

“The rose that blossomed from the concrete of Chi-Town’s drill music scene” – Billboard

The Video:

Following in the melodic footsteps of label boss Lil Durk, Only The Family is one of Chicago’s pre-eminent rap crews. Directly confronting their hometown’s unfair crackdown on drill music, Lil Durk shares “Riot,” his latest music video. Recruiting his OTF signee Booka600, who weaves his voice through producer Niaggi‘s bouncing classical piano for the inciting hook, Durk blesses his rising success, but vents his frustration about the forces preventing him from performing in the city he loves: “I made the news/I visit schools/They still denied me for my shows, I’m so confused,” sings Durk. The new single also features an appearance from G Herbo, who growls a verse about improving lives of the kids on the streets: “I told the youngins be better than me/If I don’t try and help em I’m less of a man.” Directed by Ant Soulo, the video takes place in a post-apocalyptic landscape, as Durk, Booka, and Herbo start a riot, tagging abandoned, destroying cars, and generally causing mayhem.

“Riot” is the first video from Family Over Everything, a new project that showcases the talents of Lil Durk’s Only The Family roster. With a deep and talented crew of rising rappers, the OTF roster boasts King Von, the voracious storyteller who hit it big with “Crazy Story,” the melodic mastermind Booka600, who dropped his well-received Word To L.A. project earlier this year, and Memo600, currently taking over the streets with his tough-talking bangers. The new project boasts new music from Durk and showcases the strengths of Von, Booka, Memo, JusBlow600, Doodie Lo, and OTF Ikey. Last month, Lil Durk shared the frenzied war cry “Blika Blika,” which already has over 560k streams on Spotify alone. Featuring appearances from the likes of Polo G, NLE Choppa, Tee Grizzley, Lil TJay, G Herbo, and more, Family Over Everything arrives on December 11th via Only The Family/Alamo.

Watch “Riot” ft. Lil Durk, Booka600 & G Herbo: https://www.youtube.com/watch?v=CR3msFFCE-c

Buy/Stream “Riot”: https://smarturl.it/RiotLD

Please contact Michelle or Scott for more info.

The Background:

About Only The Family (OTF):
With a young and hungry roster of Chicago-born emcees, Lil Durk’s OTF label signees have made their intentions clear–they’re coming to take over the game. Most notable among the OTF roster is King Von, whose breakout hit “Crazy Story” earned more than 35 million views on YouTube and 14 million combined plays on Apple and Spotify. King Von is currently preparing his debut mixtape. Returning to the scene with his Dirty-Glove Bastard-premiered single “War Scars,” melodic mastermind Booka600released his mixtape Word To LA in June. The OTF crew showcased their talents in two label mixtapes released last year, Lil Durk Presents: Only The Family Involved Vol. 1, released last summer, and its sequel, released just before the New Year.