Video: KnowKnow – “Mafia Cashier”
The Higher Brothers Emcee Runs Up His International Bankroll in the Effortlessly Charming Video From KnowKnow’s Solo Debut Album Mr. Enjoy Da Money
“At the other end of the stage, Dzknow, another Higher Brothers rapper, grabbed a fistful of cash and took aim, sending a flurry of fake bills raining down on the sweaty fans below.” – The New York Times
“So far, [Higher Brothers] have proven they have what it takes to smash through both language and cultural barriers, bringing their unique brand of Chinese rap across to international markets” – Highsnobiety
“Chinese Hip-Hop’s Greatest Hope” – Noisey
Channeling an array of international influences through his charming personality, KnowKnow, 1/4 of renowned group Higher Brothers, is a unique figure in the world of hip-hop. Counting up the cash he earned and reveling in the spoils, KnowKnow shares “Mafia Cashier,” his new music video. Rhyming over minor-key electric piano and stuttering drums, KnowKnow brings his business side to the track, rapping about how he went from selling insurance to becoming a self-confident entrepreneur: “I can take care of all your problems with one phone call.” In the video, inspired by Wolf of Wall Street, one of KnowKnow’s favorite movies, the Nanjing native injects life into a dreary corporate setting with his colorful energy, before retreating to his mansion and indulging in seafood and champagne. When the SWAT team comes to arrest him for his white collar crimes, KnowKnow can’t help but laugh, knowing that he properly enjoyed his high-class lifestyle.
“Mafia Cashier” is the latest video from KnowKnow’s debut solo album Mr. Enjoy Da Money, continuing the story from the flashy video for “Mr. Bentley.” “Mafia Cashier” and “Mr. Bentley” follow “R&B All Night,” an ultra-smooth, nostalgic slice of ’80s-style R&B, and the first video in the three part story. “R&B All Night” topped all five official charts on Chinese streaming platform Netease, earning more than 22 million streams on the platform in under four days.
With over 40 million worldwide streams, including nearly 1 million on Spotify, Mr. Enjoy Da Money is KnowKnow’s role-playing game, as he switches his persona to perfectly fit each song and situation. A testament to KnowKnow’s extraordinary musical ability and wild imagination, Mr. Enjoy Da Money is a playful and surprising record, equal parts hard and soft, one-half high-energy trap music, one-half lush love songs. The album features Chinese mega star Jackson Wang, Higher Brothers’ Masiwei, and a debut guest spot from KnowKnow’s Mr. Enjoy Da Money label signee BABYBO. Mr. Enjoy Da Money is available everywhere via 88rising, distributed by 12Tone Music.
Watch “Mafia Cashier”: https://youtu.be/pTqqIIeYhco
Buy/Stream Mr. Enjoy Da Money: http://88rising.lnk.to/MEDM
Check out KnowKnow’s official website for exclusive merch.
Mr. Enjoy Da Money tracklist:
2. Mafia Cashier
3. Mr. Bentley
4. Face Power ft. Jackson Wang
6. Role Playing Game
7. Higher Speed Club ft. BABYBO
8. Uncomfortable ft. MaiSiWei of Higher Brothers
10. Secret Door
11. R&B All Night
12. Love Song 4 Me
13. Ik Hou Van Jou ft. MaiSiWei of Higher Brothers
14. I Love You 3000 III
One fourth of the crossover rap group sensation Higher Brothers (“the current breakout stars of the Chinese hip-hop world”— New York Times), KnowKnow (fka DZKnow) is known for his iconic look and versatile vocal skills.
Representing Higher Brothers on 88Rising track “Midsummer Madness,” which went RIAA Gold earlier this year, KnowKnow hits high melodic notes and delivers trap-style rap flows with ease. He’s also the artist behind “2 The Face” with Rich Brian and the infectious hook in “Lover Boy 88.”
Mr. Enjoy Da Money is the name of KnowKnow’s persona, first solo project, streetwear brand, and upcoming record label.
About Higher Brothers:
Widely regarded as China’s most accomplished rap group, Higher Brothers is a 4-man group comprised of KnowKnow, MaSiWei, Melo, and Psy P. Named ‘2018 Hip Hop Artist Of The Year’ by NetEase (one of China’s top music streaming platforms with over 600M active users), and hailed by The New York Times as “the current breakout stars of the Chinese hip-hop world,” Higher Brothers have continued to break new ground with millions of views on every music video and profiles with international media like CNN, Vice News, Rolling Stone and Los Angeles Times. They’ve been tapped by household brands, including Adidas, Sprite, GUESS, and Air Jordan (with Russell Westbrook), to represent China and bridge global interests. As Higher Brothers continue to be a cultural phenomenon, “MaSiWei, Melo, DZKnow, and Psy.P’s success story is more than a tale about four kids ‘making it’—it’s emblematic of a bigger trend towards globalization ” (GQ)
“Mafia Cashier”: https://88rising.lnk.to/MafiaCashier
“Mr. Bentley”: https://88rising.lnk.to/MrBentley-MV
Mr. Enjoy Da Money: http://88rising.lnk.to/MEDM
Buy KnowKnow merch here: https://mrenjoydamoney.com/