KnowKnow of Higher Brothers Shares Solo Debut Album Mr. Enjoy Da Money, A Diverse and Enchanting Collection of Genre-Bending Jams
The Budding Icon Welcomes Us to His Real-Life Role Playing Game, Gets In Touch With His Sensitive Side in the “R&B All Night” Video
“At the other end of the stage, Dzknow, another Higher Brothers rapper, grabbed a fistful of cash and took aim, sending a flurry of fake bills raining down on the sweaty fans below.” – The New York Times
“So far, [Higher Brothers] have proven they have what it takes to smash through both language and cultural barriers, bringing their unique brand of Chinese rap across to international markets” – Highsnobiety
“Chinese Hip-Hop’s Greatest Hope” – Noisey
The Album + Video:
Turning heads with his genre-bending bangers, KnowKnow is prepared to take his hustle worldwide. Already an RIAA Certified Gold artist and a member of the internationally renowned Higher Brothers, KnowKnow gracefully assumes the spotlight in Mr. Enjoy Da Money, his solo debut album. With songs that range from club hits to lush R&B, Mr. Enjoy Da Money is KnowKnow’s own personal role-playing game. The Nanjing native cycles through various characters to fit the mood of each song starting with his chief personality Mr. Enjoy Da Money and introducing ancillary characters Mr. Bentley, BabyCEO, Mafia Cashier, Mr. Right, and others.
A testament to KnowKnow’s extraordinary musical ability and wild imagination, Mr. Enjoy Da Money is a playful and surprising record, equal parts hard and soft, one-half high-energy trap music, one-half lush love songs. KnowKnow draws inspiration from far and wide, high and low. Listen closely and you’ll find traces of Beethoven and Rich the Kid, and references to Santa Monica, Chengdu, Grand Theft Auto, The Wolf of Wall Street, Scarface, and more. The album features appearances from Chinese mega star Jackson Wang, Higher Brothers’ Masiwei, and a debut guest spot from KnowKnow’s Mr. Enjoy Da Money signee BABYBO. Mr. Enjoy Da Money is available to stream worldwide via 88rising, exclusively distributed by 12Tone Music.
To accompany the release of the mixtape, KnowKnow explores his “Mr. Right” persona with his new video for “R&B All Night.” On “R&B All Night,” KnowKnow hits high notes with ease, wistfully telling us about his long distance love in Los Angeles–she can’t be with him all the time, but she’s the reason why he loves visiting the United States. Musically, “R&B All Night” is a faithful recreation of ’80s R&B, complete with a wailing saxophone smoothly evoking the feels of a love lost too soon. The video leans into the throwback aesthetic, taking us back in time to the 1980s as KnowKnow spends a beautiful sunset with his erstwhile girlfriend on Santa Monica Beach, creating a memory he wishes could last forever.
Along with Mr. Enjoy Da Money and “R&B All Night,” KnowKnow shares video of a mentoring succession with Snoop Dogg, who took the Chinese rapper under his wing. During his 9-minute sit-down with “Snoopy Uncle,” KnowKnow introduces the rap legend to various traditional Chinese drinks, garnishes, and foods, and asks his sage advice on matters of music, business, the global expansion of hip-hop, and much more. The new video shows off KnowKnow’s playful personality and gives an informative look at the feedback loop between Chinese and American rap music.
KnowKnow describes himself as the “Baby CEO of many real businesses,” one of which includes Chinese streetwear brand also named “Mr. Enjoy Da Money.” Today, KnowKnow hosts his first-ever pop-up in the United States, happening at 4pm PST at Shine Market Place on Fairfax Ave in Los Angeles. The pop-up event boasts an appearance and full-store takeover from KnowKnow, who will offer exclusive editions of his Mr. Enjoy Da Money apparel.
Buy/Stream Mr. Enjoy Da Money: http://88rising.lnk.to/MEDM
Check out KnowKnow’s official website for exclusive merch.
Mr. Enjoy Da Money tracklist:
2. Mafia Cashier
3. Mr. Bentley
4. Face Power ft. Jackson Wang
6. Role Playing Game
7. Higher Speed Club ft. BABYBO
8. Uncomfortable ft. MaiSiWei of Higher Brothers
10. Secret Door
11. R&B All Night
12. Love Song 4 Me
13. Ik Hou Van Jou ft. MaiSiWei of Higher Brothers
14. I Love You 3000 III
One fourth of the crossover rap group sensation Higher Brothers (“the current breakout stars of the Chinese hip-hop world”— New York Times), KnowKnow (fka DZKnow) is known for his iconic look and versatile vocal skills.
Representing Higher Brothers on 88Rising track “Midsummer Madness,” which went RIAA Gold earlier this year, KnowKnow hits high melodic notes and delivers trap-style rap flows with ease. He’s also the artist behind “2 The Face” with Rich Brian and the infectious hook in “Lover Boy 88.”
Mr. Enjoy Da Money is the name of KnowKnow’s persona, first solo project, streetwear brand, and upcoming record label.
About Higher Brothers:
Widely regarded as China’s most accomplished rap group, Higher Brothers is a 4-man group comprised of KnowKnow, MaSiWei, Melo, and Psy P. Named ‘2018 Hip Hop Artist Of The Year’ by NetEase (one of China’s top music streaming platforms with over 600M active users), and hailed by The New York Times as “the current breakout stars of the Chinese hip-hop world,” Higher Brothers have continued to break new ground with millions of views on every music video and profiles with international media like CNN, Vice News, Rolling Stone and Los Angeles Times. They’ve been tapped by household brands, including Adidas, Sprite, GUESS, and Air Jordan (with Russell Westbrook), to represent China and bridge global interests. As Higher Brothers continue to be a cultural phenomenon, “MaSiWei, Melo, DZKnow, and Psy.P’s success story is more than a tale about four kids ‘making it’—it’s emblematic of a bigger trend towards globalization ” (GQ)
Mr. Enjoy Da Money: http://88rising.lnk.to/MEDM
Buy KnowKnow merch here: https://mrenjoydamoney.com/