5.5.2022

Video: KitschKrieg – “Really Rich” ft. Anti Da Menace

The German Group Creates a Vibrant New Sonic Realm for the Atlanta Rapper in the New Single From the Upcoming German Engineering 1

The Video:

KitschKrieg conquered their home country with their sleek aesthetic and futuristic sounds, and now the Berlin-based collective has America in their sights. Joining forces with Atlanta up-and-comer Anti Da Menace, KitschKrieg comes through with another banger, “Really Rich,” along with a typically stylish music video.

Recently co-signed by heavy-hitters like Lil Baby and boxer Gervonta Davis, Anti Da Menace is one of the hottest risers in the ATL scene. Eschewing the bombastic trap sounds of Anti’s hometown, “Really Rich” provides the rapper with a bouncy, afro-inspired riddim, that showcases KitschKrieg’s impressive minimalism at its best. For his part, Anti takes to the instrumental like a natural, painting the contours of the instrumental with repeated phrases and captivating with his drawly flexes: “Shots fired, he’s a dead man on the scene/Casamigos turn me up, I think I’m tired of drinking lean/18-years-old, having grown man dreams,” spits Anti. Shot in crisp black-and-white–a KitschKrieg trademark–the video for “Really Rich” firmly focuses on Anti Da Menace as he delivers his performance in his home neighborhood.

“Really Rich” is the latest glimpse of German Engineering 1, the upcoming album from KitschKrieg, which features a stacked lineup of guest vocalists from the U.S. and UK rap scenes. The Anti Da Menace spotlight is the second single from the album, following the 2-step-flavored “Baby,” a collaboration with buzzing UK rapper Arz. German Engineering 1 arrives this summer via KitschKrieg’s own SoulForce Records.

Animated by excellent taste and a dedication to their craft, KitschKrieg created a sound of their own, drawing from influences that range from the holistic approach of Bauhaus to the steely soundscapes of grime to the electronic music of their hometown of Berlin–all while staying out of the way and letting the vocal breathe. A trio comprised of Fizzle, Fiji Kris, and elusive photographer °awhodat°, KitschKrieg rose steadily over the past five years to become one of the biggest acts in German music. KitschKrieg, their 2020 debut album, spawned two #1 hits, generated over 400 million streams across platforms, and featured guest spots from international names like Vybz Kartel and Modeselektor and local heroes like Peter Fox and Trettmann, a star German rapper signed to KK’s SoulForce Records. They’re known for their exquisite taste in streetwear–their new offerings sell out in hours–and have partnered with brands like Nike, Carhartt, and Monopoly.

Last year, KitschKrieg collaborated with Brooklyn drill bruiser DUSTY LOCANE for the brash banger “Ratchets,” which came with a video featuring an early cameo appearance from Ice Spice.

With their sights set on conquering new worlds and German Engineering 1 on the way, KitschKrieg is determined to continue their war against disposable art on foreign shores. “Ratchets” is merely the opening salvo–stay tuned for much more.

Watch “Really Rich” ft. Anti Da Menace: https://youtu.be/eolLEGeF6zk

Stream “Really Rich” ft. Anti Da Menace: https://kitschkrieg.lnk.to/ReallyRich

Credit all photos to kitschkrieg.de

Please contact Michelle or Kevin if interested in talking with KitschKrieg.

The Background:

Few artists have left their mark on German music culture like KitschKrieg. Since connecting in a shared apartment in Berlin-Kreuzberg in 2014, the trio of producers Fiji Kris, Fizzle and the elusive photographer/art director °awhodat°, essentially re-shaped how Germany sounds, looks and feels. Whether it’s their stripped-back sonics drawing from soundsystem culture, Grime’s DIY approach and their hometown’s vibrant electronic music scene; the contrast-heavy, black/white imagery or their instantly iconic streetwear creations – a true KitschKrieg piece can be told from afar.

Links:

“Really Rich” ft. Anti Da Menace: https://youtu.be/eolLEGeF6zk / https://kitschkrieg.lnk.to/ReallyRich

“Ratchets” ft. DUSTY LOCANE: https://www.youtube.com/watch?v=P7mGR4ahVZs&feature=youtu.be