Video: King Von – “Cousins” ft. JusBlow 600

The OTF Signees Lurk in an Abandoned Warehouse with Label Chief Lil Durk in the Menacing Follow-Up to Von’s Hit “Crazy Story”

4.22.2019

The Video:

With a talent for sharp storytelling and visceral representation of street life, King Von is taking Chicago by storm. Taking aim at anyone who’d dare to cross him or his Only The Family brethren, Von shares “Cousins,” his latest video, premiered by The FADER. Produced by Chopsquad DJ, “Cousins” is a quintessential drill anthem, savage and unremorseful, as Von and JusBlow600 pledge to come for anybody who takes shots. In the video, Von, JusBlow, Lil Durk, and the rest of OTF mob in a warehouse, as King Von and JusBlow assert their strength in the streets. With audio premiered earlier this year, also by The FADER, who called the song “a bloodthirsty revenge tale that slaps,” “Cousins” follows up “Crazy Story,” Von’s breakthrough hit, which has over 25 million views on YouTube and 4.3 million Spotify streams. “Cousins” and “Crazy Story” will appear on King Von’s debut mixtape, coming later this year.

King Von was born in the South Side of Chicago, growing up in O Block, the area that produced Chief Keef. Blinded by the poverty and violence of his neighborhood, Von turned to a life of crime at an early age, stealing bikes in middle school, and running with gangs in high school. At age 16, Von went to jail for the first time, commencing a near-decade where Von did not spend more than a full year out of prison. After rightfully beating an erroneous murder charge that could have put him away for life, King Von took inspiration from heroes like Lil Wayne and turned to rapping, linking up with Lil Durk who put him on. Within six months, Von had a series of viral hits, including the sinister “Problems,” which has over 2.6 million views after its debut on Lil Durk’s YouTube channel, and the defiant “War Wit Us,” which has over 2.8 million YouTube views.

With a young and hungry roster of Chicago-born emcees, Lil Durk’s OTF label signees have made their intentions clear–they’re coming to take over the game. Returning to the scene with his Dirty-Glove Bastard-premiered single “War Scars,” melodic mastermind Booka600 prepares to release his mixtape Word To LA this spring. King Von, Booka600, and the rest of the roster, including Doodie Lo, OTF Ikey,and Memo600 will join their mentor and CEO onstage throughout Durk’s “Signed To The Streets III Tour,” performing the best tracks from their soon-to-be released projects. The OTF crew showcased their talents in two label mixtapes released last year, Lil Durk Presents: Only The Family Involved Vol. 1, released last summer, and its sequel, released just before the New Year.

Watch “Cousins” ft. JusBlow600: https://youtu.be/kDdzU1X3Dcc

Check out the FADER premiere: https://www.thefader.com/2019/04/19/king-von-and-jusblow600-get-revenge-in-new-cousins-video