4.6.2020

Video: King Von – “3 A.M.”

The Storytelling Specialist Shares the Latest Video From His LeVon James Project

Critical Praise:

“King Von’s original ‘Crazy Story’ is the kind of thing hip-hop heads should crave: an immediate and distinct piece of cinematic rap that makes time for flirting and gangbanging all in one ferocious verse. The Chicago rapper details an attack on an opp that keeps you engrossed all the way to the very end” – The 405

“King Von’s incredibly vivid story-telling rhymes have propelled him to the forefront of Chicago drill rap.” – The FADER

“King Von excels in using his storytelling as a device to portray the struggle of growing up in Chicago.” – Pitchfork

The Video:

With painstaking attention to detail and a gripping sense of narrative momentum, nobody in the rap game can tell a story like King Von. Coming through with another crazy story of life in Chicago’s O-Block, Von shares “3 A.M.,” a new music video. A quick-hitting drill banger with a snide sense of humor and a beat from Von’s favorite producer Chopsquad DJ, “3 A.M.” tells the story of a late-night robbery, ending with a twist worthy of The Twilight Zone. Directed by DrewFilmedIt, the new clip vividly dramatizes Von’s every word, and captures his snarling charisma as he enthusiastically performs his song. “3 A.M.” is a highlight track from LeVon James, the rapper’s Billboard 200-charting recent project, available everywhere via Only The Family/EMPIRE.

With a title that alludes to Von’s G.O.A.T. aspirations and a cover that pays homage to LeBron James’s pre-game chalk ritual, LeVon James is a fierce and invigorating listen, painting a vivid picture of Chicago chaos atop glistening instrumentals from Von’s frequent collaborator Chopsquad DJ, among others. Following up 2019’s successful Grandson Vol. 1 (over 350 million total streams), the new project reaffirms the Only The Family rapper’s rep as one of the game’s best storytellers–he packs detail and wit into his edge-of-seat rhymes without losing his expert sense of time and place–and expands his box of tools to include melodic rave-ups like “Hella Glocks,” and inspirational trap ballads like “See Me Make It.“ The new project hosts the wildly successful new single “Took Her To The O“ (8.7 million views), recently spawning a Genius Verified video, and the G Herbo-collaboration “On Yo A**“ (3.4 million views). Most recently, Von shared the video for “Trust Issues” (2.8 million views), a relationship-driven rap ballad with an appearance from Yungeen Ace.

Von recently wrapped up “PTSD Tour,” a nationwide tour headlined by G Herbo. Showcasing Von’s raucous live show, the tour criss-crossed the nation for multiple sold out dates, and featured performances of tracks from LeVon James and Grandson Vol. 1–including his Gold-certified breakout hit “Crazy Story.“

Watch “3 A.M.”: https://youtu.be/lAXVzK4wTeA

Buy/Stream LeVon James: https://empire.lnk.to/LevonJames

LeVon James tracklist:

Something Else
Took Her To The O
On Yo A** (ft. G Herbo)
2 A.M.
Down Me (ft. Lil Durk)
Rolling (ft. YNW Melly)
Same As Us
Message (ft. NLE Choppa)
Broke Opps
Trust Issues (ft. Yungeen Ace)
Don’t Want To Be Me
Block
Str8 (ft. Tee Grizzley)
3 A.M.
Baguettes (ft. Lil Durk & Booka600)
See Me Make It

Please contact Michelle or Kierra for more info.

The Background:
King Von was born in the South Side of Chicago, growing up in O Block, the area that produced Chief Keef. After rightfully beating an erroneous murder charge that could have put him away for life, King Von took inspiration from heroes like Lil Wayne and turned to rapping, linking up with Lil Durk who signed him to his OTF label. Within six months, Von had a series of viral hits, including the sinister “Problems,” which has over 3.4 million views after its debut on Lil Durk’s YouTube channel, and the defiant “War Wit Us,” which has over 3.8 million YouTube views. With “Crazy Story” currently burning up urban radio (it recently reached #76 on the nationwide chart), Von seems to be on the fast track to translate his fervent local following into national fame

Links:

twitter | instagram | spotify

“3 A.M.”: https://youtu.be/lAXVzK4wTeA

“Trust Issues” ft. Yungeen Ace: https://youtu.be/48MzKNCtlQg

LeVon James: https://empire.lnk.to/LevonJames

“On Yo A**” ft. G Herbo: https://youtu.be/Pry4dmwmdQ0

“Took Her To The O”: https://youtu.be/hzt31eJTGxo

Buy Tickets for the “PTSD Tour”: https://gherbo.com/tour/

“Crazy Story Pt. 3”: https://empire.lnk.to/CSP3 // https://www.youtube.com/watch?v=YpxzPXaYyM4

“No Flaws”: https://youtu.be/S2bXCpA0BfY

Grandson Vol. 1: https://empire.lnk.to/grandson1

“What It’s Like”: https://empire.lnk.to/WhatItsLike // https://www.youtube.com/watch?v=tziU4jTJ6uQ