3.6.2020
Project: King Von – LeVon James
The GOLD-Certified Only The Family/EMPIRE Signee’s New Project Features Rising Hit “Took Her To The O” (12 Million+ Total Streams) and Brand New G Herbo-Featuring Video Single “On Yo A**”
Critical Praise:
“King Von’s original ‘Crazy Story’ is the kind of thing hip-hop heads should crave: an immediate and distinct piece of cinematic rap that makes time for flirting and gangbanging all in one ferocious verse. The Chicago rapper details an attack on an opp that keeps you engrossed all the way to the very end” – The 405
“King Von’s incredibly vivid story-telling rhymes have propelled him to the forefront of Chicago drill rap.” – The FADER
“King Von excels in using his storytelling as a device to portray the struggle of growing up in Chicago.” – Pitchfork
The Project + Video:
With his thrilling sense of drama and demonic mic presence, it’s impossible to sit still while listening to King Von. Leveling up with a new collection of street stories and war cries, the Chicago rising star shares LeVon James, his new project. With a title that alludes to Von’s G.O.A.T. aspirations and a cover that pays homage to LeBron James’s pre-game chalk ritual, LeVon James is a fierce and invigorating listen, painting a vivid picture of Chicago chaos atop glistening instrumentals from Von’s frequent collaborator Chopsquad DJ, among others.
Following up 2019’s successful Grandson Vol. 1 (over 350 million total streams), the new project reaffirms the Only The Family rapper’s rep as one of the game’s best storytellers–he packs detail and wit into his edge-of-seat rhymes without losing his expert sense of time and place–and expands his box of tools to include melodic rave-ups like “Hella Glocks,” and romantic rap ballads like “Trust Issues.“ Featuring two appearances from Von’s OTF label head Lil Durk, along with an array of the biggest names in street rap, including G Herbo, YNW Melly, NLE Choppa, Tee Grizzley, Yungeen Ace, and OTF artist Booka600, LeVon James is available to stream everywhere via Only The Family/EMPIRE.
Along with the project, Von makes mischief in the new video for project highlight “On Yo A**.“ A banger with a hyperactive beat from Chopsquad DJ, who layers video game synths and satanic choirs atop rollicking 808s, “On Yo A**” finds an ultra-confident Von stalks his city streets like a slasher-movie monster, warning all steppers that he’s not one to be trifled with: “Ooh sh*t, I’m on you m********** a**/Come outside, I’ll make you m********** grass/You still in school? I’m in your m********** class!” The song features a gruff guest appearance from G Herbo, currently touring with Von on his PTSD Tour.
In the high school-set video, directed by CrownSoHeavy, Von plays a student who stands up to oppressive jocks, as G Herbo plays the principal, delivering his verse over the P.A. system. “On Yo A**” is the second video from LeVon James, following the breakout hit “Took Her To The O”–with a video that finds Von telling one of his trademark Crazy Stories, the new song racked up over NUMBER combined streams since its February 21 release.
Von is on the road supporting Herbo on the “PTSD Tour,” a nationwide tour that is currently underway. With a stop tonight in North Carolina, the 28-date tour passes through Atlanta (Tabernacle) on March 11th, and Joliet, IL (The Forge) on April 3rd before wrapping up in Cleveland (House of Blues) on April 7th. The tour is an excellent showcase for Von’s hectic live show, featuring performances of tracks from LeVon James and Grandson Vol. 1–including his Gold-certified breakout hit “Crazy Story.“ Tickets for the “PTSD Tour” are available at GHerbo.com.
Buy/Stream LeVon James: https://empire.lnk.to/LevonJames
Watch “On Yo A**” ft. G Herbo: https://youtu.be/Pry4dmwmdQ0
Buy Tickets for the “PTSD Tour”: https://gherbo.com/tour/
LeVon James tracklist:
- Something Else
- Took Her To The O
- On Yo A** (ft. G Herbo)
- 2 A.M.
- Down Me (ft. Lil Durk)
- Rolling (ft. YNW Melly)
- Same As Us
- Message (ft. NLE Choppa)
- Broke Opps
- Trust Issues (ft. Yungeen Ace)
- Don’t Want To Be Me
- Block
- Str8 (ft. Tee Grizzley)
- 3 A.M.
- Baguettes (ft. Lil Durk & Booka600)
- See Me Make It
Please contact Michelle or Kierra for more info.
The Background:
King Von was born in the South Side of Chicago, growing up in O Block, the area that produced Chief Keef. After rightfully beating an erroneous murder charge that could have put him away for life, King Von took inspiration from heroes like Lil Wayne and turned to rapping, linking up with Lil Durk who signed him to his OTF label. Within six months, Von had a series of viral hits, including the sinister “Problems,” which has over 3.4 million views after its debut on Lil Durk’s YouTube channel, and the defiant “War Wit Us,” which has over 3.8 million YouTube views. With “Crazy Story” currently burning up urban radio (it recently reached #76 on the nationwide chart), Von seems to be on the fast track to translate his fervent local following into national fame.
Links:
LeVon James: https://empire.lnk.to/LevonJames
“On Yo A**” ft. G Herbo: https://youtu.be/Pry4dmwmdQ0
“Took Her To The O”: https://youtu.be/hzt31eJTGxo
Buy Tickets for the “PTSD Tour”: https://gherbo.com/tour/
“Crazy Story Pt. 3”: https://empire.lnk.to/CSP3 // https://www.youtube.com/watch?v=YpxzPXaYyM4
“No Flaws”: https://youtu.be/S2bXCpA0BfY
Grandson Vol. 1: https://empire.lnk.to/grandson1
“What It’s Like”: https://empire.lnk.to/WhatItsLike // https://www.youtube.com/watch?v=tziU4jTJ6uQ
“Crazy Story 2.0” ft. Lil Durk: https://Empire.lnk.to/Crazystory2 // https://youtu.be/lO7T9KLI7qA
“Cousins” ft. JusBlow 600: https://youtu.be/coPTwq-Lb2U
“Crazy Story”: https://Empire.lnk.to/Crazystory // https://www.youtube.com/watch?v=YC8NmE3H-zs
“Problems”: https://www.youtube.com/watch?v=DnHUoUgUsdE
“War Wit Us”: https://www.youtube.com/watch?v=U3nOr7vjif4