8.8.2019

Video: King Lil G – “Gl**ks & Rollies”

The Latest Video from the South Gate Native’s Eternal Album Gives a Glimpse Into the Rapper’s Luxurious Lifestyle

Critical Praise:

“Like hip-hop legends 2Pac, Dr. Dre and Snoop Dogg, Gonzalez’ lyrics on his cultural experiences and juvenile turmoil add to the established fabric of West Coast rap.” – VIBE

“In the L.A. underground hip-hop scene, King Lil G has been killing the competition.” – XXL

“King Lil G Keeps Compton’s History Alive” – Noisey Raps

The Video:

Beloved in his hometown for his lyrical honesty and West Coast vibes, Los Angeles rapper King Lil G is ready for a national spotlight. Lording over his city from the Hollywood Hills, King Lil G shares “Gl**ks & Rollies,” his new video. Ruthlessly handling his business and celebrating with henny and kush, the video finds King Lil G and his AK47Boyz crew living it up, pouring champagne and swimming with models. The video is the latest release from Eternal, King Lil G’s new album, which peaked in the Top 10 of the Apple Music and iTunes Hip-Hop Album Charts.

Finding a middle ground between the tuneful gangsta sound of G-Funk and L.A.’s current snap, Eternal finds the 32-year-old rapper pondering his legacy, reflecting on his past transformed him into the person he is today–an established star and neighborhood hero. The work of a proud DIY craftsman–King Lil G had a hand in producing each of the album’s ten tracks and in directing each music video–Eternal finds the rapper born Alex Gonzalez hungry and eager to assume his rightful place on the national rap scene.

The album boasts recently released video singles like the aggressive, HYPEBEAST-premiered “No Face No Ca$e” (3.3 million views on YouTube), the loyalty anthem “47 Deep” (1.7 million views), the luxurious “Henny & Kush” (918k views), “Been On” (1.1 million views), and last week’s black-lit “Call It What You Want” (308k views). With over 10 million streams across platforms in its first week of release, and with tracks from the album entering rotation on Hot 97 and Shade45, Eternal is available everywhere via EMPIRE.

Watch “Gl**ks & Rollies”: https://www.youtube.com/watch?v=0-sUcLpjpcs

Buy/Stream Eternal: https://empire.lnk.to/Eternal

Eternal Tracklist:

“47 Deep” (Prod. by HT)
“No Face No Ca$e” (Prod. by King47)
“Glocks & Rollies” (Prod. by King47)
“Call It What You Want” (Prod. by King47)
“Been On” ft. Devour (Prod. by King47)
“Henny & Kush” (Prod. by Beatzera)
“Crenshaw” ft. PacMan Da GunMan (Prod. by King47)
“Nobody Move” ft. EMC Senatra (Prod. by Passion)
“1800” (Prod. by King47)
“Eviction Notice” (Prod. by JX)

Please contact Michelle or Erin for more info.

The Background:

King Lil G’s music packs a punch dealing with the harsh realities of street life. However, the DIY Rap star also makes a strong point to give his dedicated fan-base motivational messages of self-empowerment despite any circumstance. Soon to be a household name, G has driven more than 300 million YouTube views with more than 700,000 subscribers. His reach is staggering, with 50 million Spotify streams and 2 million followers on social media. However, the Los Angeles native grew up glued to the Rap videos on MTV, with a passion for the music as well as the visuals. He cultivated a dream that would come true through hard work and sacrifice. Now, the highly-accomplished rapper, producer, and director, G dropped a pivotal album in Eternal in July 2019. “A lot of my music talked about my past,” says the artist whose work has long been praised by Vice, XXL, and Vibe, among others. “Now, I’m rapping about my present.”

Links:

instagram | twitter | facebook | spotify

“Gl**ks & Rollies”: https://www.youtube.com/watch?v=0-sUcLpjpcs

“Call It What You Want”: https://youtu.be/Ys_r_8EvPDk

Eternal: https://empire.lnk.to/Eternal

“Been On”: https://www.youtube.com/watch?v=AgSKMJjxSGo

“Henny & Kush”: https://youtu.be/Qu0QG26AyXc

“47 Deep”: https://www.youtube.com/watch?v=6j-MizofZp4

“No Face No Ca$e”: https://youtu.be/OCHPdct5y9M / https://empire.lnk.to/NoFaceNoCase