“Like hip-hop legends 2Pac, Dr. Dre and Snoop Dogg, Gonzalez’ lyrics on his cultural experiences and juvenile turmoil add to the established fabric of West Coast rap.” – VIBE
“In the L.A. underground hip-hop scene, King Lil G has been killing the competition.” – XXL
“King Lil G Keeps Compton’s History Alive” – Noisey Raps
King Lil G’s music packs a punch dealing with the harsh realities of street life. However, the DIY Rap star also makes a strong point to give his dedicated fan-base motivational messages of self-empowerment despite any circumstance. Soon to be a household name, G has driven more than 300 million YouTube views with more than 700,000 subscribers. His reach is staggering, with 50 million Spotify streams and 2 million followers on social media. However, the Los Angeles native grew up glued to the Rap videos on MTV, with a passion for the music as well as the visuals. He cultivated a dream that would come true through hard work and sacrifice. Now, the highly-accomplished rapper, producer, and director, G readies a pivotal album in Eternal (July 26). “A lot of my music talked about my past,” says the artist whose work has long been praised by Vice, XXL, and Vibe, among others. “Now, I’m rapping about my present.”
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The present sees G in a great space after years of grinding. As an independent veteran, the artist born Alex Gonzalez recalls treating his early songs, albums, and tours as a demo of sorts, hoping to attract interest from the big labels. “As the years went by, I dropped videos that went into the millions heavy; I went on tour selling out tons of shows. I always challenged myself to do better. I kept trying to get to that ultimate level, not realizing that I already moved my own machine and created my lane.” By the time labels were reaching out, they had nothing to offer him. Today, G wants to share that mentality with his base as a high school dropout from the overlooked, often avoided parts of L.A. who is now pulling up bypassing the line at the city’s fanciest clubs and restaurants. “I want people to use my life as motivation.” The longtime inspiration wants to create aspiration, encouraging listeners that they can do it too. That is true of lyrics and the gritty visuals, which he molds his songs to, like soundtracks. The self-directed “No Face No Ca$e,” which reached nearly 1 million views in its first week, shows G living well while dealing with questions of loyalty and betrayal.
However, G honors his roots, evident on the social commentary on “Crenshaw” and the personal reflection of “Eviction Notice.” He prides himself on having something for everybody and building that relationship. “The first song on my albums has to always be one of the hardest. The second song should have a strong message. From there, everything falls into pocket,” he reveals of a proven formula where he balances partying with the wisdom. The triple-threat adds that on his quest to make lasting art, the car is where classic songs are put to the ultimate test.
Just as King Lil G motivates listeners, his devoted, international fan-base inspires him. He admits to feeling most at home performing to packed crowds. Throughout his career, G posted locations on his socials, hosting impromptu gatherings for his supporters across the US. “People engage with me and my songs much so much because they can relate,” he says, adding that he represents groups of people who may feel forgotten in music. Songs like “Ignorance,” “Hopeless Boy,” and “Cold Christmas” have become cult classics, quoted in yearbooks and proud tattoo ink. Rapping in English and Spanish, this artist with 10 videos in the eight-figures wants to expand his base globally, rocking shows for millions of new fans in their native tongue.
“My album is named Eternal because nothing lasts forever. Something that I want my music to do is to sustain,” King Lil G says. Timeless albums inspired him to rap, produce, and create compelling visuals. Now, he adds to that canon through honesty, quality, and staying consistent.[/wpex]
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