7.13.2023

Video: Key Glock – “No Hook“

The Paper Route Empire Rapper Lets Loose at his BET Awards After Party in New Video from Glockoma 2 (Deluxe)

The Video:

One of the hardest working artists in hip-hop or otherwise, Key Glock’s not keen on repeating himself. Putting that “time is money” mentality into practice, Key Glock shares the video for “No Hook,” the relentless standout from the recent Glockoma 2 (Deluxe). Anchored by a soul-sampling instrumental with hair-shaking bass, “No Hook” finds the Paper Route Empire artist in vintage form–running his money up and flexing the spoils every step of the way: “I’m livin’ like a king, b*tch, I’m not your local joker/All about my bread, hell yеah, I keep that toaster/I be sippin’ red and my lil’ b*tch sip mimosa/I hop up out the bed, say a prayer and count my dough up.”

Largely filmed at the Memphis native’s burlesque-themed “50 Shades of Key Glock” BET Awards after-party, hosted by Coi Leray, Druski, BIA, and Sukihanna in Beverly Hills, the video for “No Hook” further illustrates his dedication to the hustle. Even when he’s spending downtime partying or relaxing, there’s always work to be done, and Key Glock is the man to do it.

The sequel to Glock’s acclaimed 2018 tape Glockoma, Glockoma 2 and the recently released Glockoma 2 (Deluxe) find the Memphis playmaker at the top of his game, making it look easy to shoulder a 23-track load without any features, as usual. Glockoma 2 (Deluxe) follows in the wake of the “SiriusXM’s Hip-Hop Nation Presents: Key Glock – Glockoma Tour,” featuring support from NC riser TiaCorine, Glock’s Paper Route Empire brethren Kenny Muney and Jay Fizzle, and Dallas rapper BigXThaPlug. The “Glockoma Tour” criss-crossed the country with dozens of sold out dates. Glock recently paid tribute to his mentor Young Dolph with the “Love For The Streets Celebrity Car Show,” hosted by PRE and DJ Envy, which occurred in Memphis over Memorial Day Weekend, and included the final stop of the DOLPHLAND Museum.

Now with over 10 million monthly listeners on Spotify and 59k tickets sold in 2023 alone, Key Glock is on the brink of taking his no-holds-barred Memphis sound to the mainstream. Stay tuned…#PRE5L.

Watch “No Hook”: https://youtu.be/pKWGmKt_JqY

Stream Glockoma 2 (Deluxe): https://music.empi.re/glockoma2deluxe

Glockoma 2 (Deluxe) Tracklist:
*denotes new track for the Deluxe