7.5.2022

Video: Key Glock – “Diapers“

The Paper Route Point Man Keeps the Money on Him like a Huggie in New Video Single

**Critical Praise for Yellow Tape 2 (Deluxe):**

“Glock handles the entirety of the project himself rather than bringing in any guests, a staggering feat considering the new edition adds 10 songs—bringing the total to 30” – Complex

“Memphis’ Key Glock finds himself the new face of Dolph’s label Paper Route Empire” – The FADER

“There is no secret that Key Glock is one of the hardest rappers in the younger generation…the Memphis rapper has only elevated his work ethic and everything about his career. Only time will tell when we really witness him reach his full potential and it will indeed be a beautiful thing to see.” – REVOLT

The Video:

With his unfazed flows, Memphis-bred mojo, and tireless work ethic, Key Glock has inspired more stink faces from haters than fresh mulch. Reminding the world that he’s always been the man, the Paper Route Empire artist shares his new video single, “Diapers.” The ominous organ-backed track finds the 24-year-old artist at his most unbothered and self-assured: “Shout out to Glizock, that n**** my idol/Shout out my lil b****, she don’t need a title.”

The video for “Diapers” is as understated as the track itself, radiating Glock’s not-so-subtle swagger in the smoothest fashion. Glock raps to his reflection in his rear view mirror, sits in solace in a dark studio, and pours up in the parking lot with his team, including PRE’s own Big Moochie Grape.

Following Glock’s recent “712AM” freestyle over a Future instrumental (2.3 million views), “Diapers” arrives as Glock’s first new single since Yellow Tape 2 (Deluxe) in March. The success of Yellow Tape 2 and its accompanying tour proved beyond all doubt that Key Glock is a standalone star in the truest sense. With the 20-track project, Glock cracked his first solo entrance into the Top 10 on the Billboard 200, racked up over 70 million streams on Spotify alone, and did it all without a major label or a single guest feature. In January, Glock paid tribute to his cousin, mentor, and friend, Young Dolph, with his potent tribute, “Proud,” which earned over 4 million views in its first three days, and received praise from The New York Times, among others. The track was featured on the recent compilation album, Paper Route Empire Presents: Long Live Dolph, where Glock appeared alongside his fellow PRE labelmates, and appears on Yellow Tape 2 (Deluxe).