Video: Key Glock – “Yea!!” (Prod. by Tay Keith)

The Paper Route EMPIRE Star’s “Yea” to be Included in Forthcoming Sequel to Master P’s Cult Classic I Got The Hook Up Movie, 21 Years After the Original, Starring Master P, Romeo Miller, AJ Johnson, John Witherspoon, Fatboy SSE, and more

4.18.2019

Critical Praise:

“Dolph’s most prominent PRE signee [Key Glock] shows why he’s next up out of Memphis with tons of fun punchlines, cutting insults and a versatile delivery style that is in its own way as forceful as his label boss”– Noisey

“Key Glock is Memphis’s best new lyricist.” – The FADER

“Key Glock raps with an authoritative wisdom well beyond his age” – The FADER

“[Key Glock] will inevitably be on your radar in the months to come… he has a way with words that stick and resonate with his steadily growing fanbase.” – Karen Civil

“… unparalleled lyrical style and fierce approach” – ELEVATOR

The Video:

The fastest-rising young rapper in Memphis, Key Glock flexes like he breathes air. Harking back to the days of Hype Williams with his most extravagant video to date, Key Glock shares “Yea!!” Recruited by Master P to have the song included in the soundtrack of the sequel to the 1998 film I Got the Hook-Up, due in theaters in May, “Yea!!” is as energetic and colorful as the Tay Keith-produced audio, bringing to life scenes from the upcoming film with the help of Instagram sensation Fatboy SSE. If the comic narrative weren’t enough, the video packs in Glock’s luxurious Versace threads, dozens of gorgeous models, vintage fighter jets, and computer-generated clips from the Street Fighter video game series. With 9.3 million streams on Spotify, “Yea!!” is one of the highlights from Glockoma, the Paper Route EMPIRE signee’s late 2018 mixtape, and the latest video following “Crazy” (1 million views on YouTube), “Bottom Of The Pot” (1.7 million views), and “Since 6ix” (11 million views).

Running roughshod over trunk-rattling instrumentals from Tay Keith, Bandplay, Buddah Bless, The Honorable C-Note, and others, Glock ratchets up his energy level on Glockoma, enthusiastically shouting blunt force punchlines about his extravagant wealth and street bonafides. Ranging from the laid-back cocktail lounge-inflections of “Gang Shit No Lame Shit,” to the minimalist, droning bass of “Walking Ticket,” to the flute-laden “Once Upon a Time,” Glockoma refines and expands Glock’s sonic palette, providing a canvas for Glock to paint on with quotable stunts like “My bankroll enormous, just like Norbit,” or “I need a house so big the den got a den,” (both lyrics from mixtape highlight “Talk My Shit”). The follow-up to February 2018’s swaggering Glock Bond, Glockoma established Key Glock as one of rap’s top regional stars, and the next Southern superstar to rise out of Memphis to take over the world.

Watch “Yea!!”: https://www.youtube.com/watch?v=VtE0EHs9tO8

Buy/Stream Glockoma: https://empire.lnk.to/Glockoma

Listen to Glockoma on SoundCloud: https://soundcloud.com/keyglock/sets/glockoma

Please contact Michelle or Scott for more info.

The Background:

A recognized figure in Memphis, Key Glock grew up idolizing the music of Gucci Mane and Lil Wayne. Glock created the unofficial crew Whole Lotta Errthang with his two best friends in high school, capturing the spirit of a popular Memphis saying. “Everybody knew we had a whole bunch of things going on,” remarked Glock. “we rolled with that, but we were living too fast.” Tragically, one of the members of his crew was gunned down at the age of 16. “Me and Ken [the other surviving member] ain’t even 21 yet, but we’ve seen and done so much. But you know: God does everything for a reason.” As Glock turned to music and began to develop his craft, his cousin-by-marriage Young Dolph began to take off. After facing an aggravated robbery charge and 90-day sentence in 2015, Key Glock was approached by Dolph and his business manager Daddyo to join Paper Route Empire. With PRE’s support behind him, Glock’s first single “On My Soul” has garnered 320,000 plays on WorldStarHipHop’s Youtube channel, and 235,000 plays on Soundcloud. With the release of Glockoma, Key Glock continues to smash through the southern rap scene. Stay tuned for more heat from Key Glock.

Links:

twitter | soundcloud | instagram | spotify

“Yea!!”: https://empire.lnk.to/Yea // http://www.youtube.com/watch?v=VtE0EHs9tO8

“Crazy”: https://www.youtube.com/watch?v=mz00M1ASNPY

“Bottom of the Pot”: https://www.youtube.com/watch?v=e4Iqe9xjfPc

“Since 6ix”: https://www.youtube.com/watch?v=bt465MBYW3Q

Glockoma: https://empire.lnk.to/Glockoma / https://soundcloud.com/keyglock/sets/glockoma

“Big Body Benz”: https://www.youtube.com/watch?v=mTNiBRDJRD0

“Orville Redenbacher”: https://open.spotify.com/album/72dkqfgLy88pQEhf8Cht39?si=mpwDbIRWQom4kWQ4wdh2qw // https://soundcloud.com/key-glock1/orville-redenbacher/

“Big Glock”: https://www.youtube.com/watch?v=yEpx8QXPnl4

“Who Run It” (Freestyle): https://soundcloud.com/key-glock1/who-run-it-freestyle

Glock Bond: https://Empire.lnk.to/GlockBond // https://soundcloud.com/keyglock/sets/glock-bond