3.17.2023

Video: Kenzo Balla – “Unfinished Business” ft. TG Crippy & Rayy Balla

The Ascendant Bronx Native Reconnects with TG Crippy and Rayy Balla for Explosive Video Single Ahead of Forthcoming EP

Critical Praise

“…few songs feel as dutifully assembled as ‘Krash Out.’ As the sample gradually uncoils, Kenzo slashes right through the center. A weird phenomenon seems to happen, the rap equivalent of bullet time, where the listener gets an enhanced perception of the rapper’s speed relative to the world around him.” – NPR

“Kenzo Balla is yet another emerging voice out of New York City’s drill scene right now.” – Billboard

“Kenzo’s energy is magnetic” – COMPLEX

“Kenzo Balla’s commanding voice makes the new [“Let Me Know”] single an immediate standout.” – Audiomack

“Kenzo Balla is stepping into the game with sky high ambitions and a pen to match.” – IMPRINT

The Video:

Combining the tireless intensity of an apex predator with a menacing sense of amusement, Kenzo Balla is Bronx drill’s most thrilling villain. Returning to clean house with his biological brother TG Crippy and frequent collaborator Rayy Balla, Kenzo shares his new video single, “Unfinished Business.” Unloading onto a frenzied, hair-raising instrumental, the track plays out like a boss battle, forcing listeners to lock into each explosive bar Kenzo rings off, lest they get swept up in the onslaught of hard-nosed flexes and colloquial flair: “I’m totin’ on Stacey, don’t play me/B****, I’m a demon, can’t nobody save me.”

The video for “Unfinished Business” unfolds at the same breathless pace that Kenzo and company maintain so effortlessly, though its playful edits and slick transitions keep the clip feeling fresh throughout, which comes in handy when a blink of an eye is enough to make a Jack Sparrow appearance go unnoticed. The video single arrives ahead of Kenzo’s upcoming EP, and follows December’s Mr. Ready to Blitz (Deluxe). In February, Kenzo shared a pair of tough-talking singles including “What’s The Move” and “Opp Huntin’.”

A rising name in one of the nation’s busiest rap scenes, Kenzo Balla made his mark on the scene with his relentless rhymes and high-energy vocals. Known for collaborating with fellow Bronx heavyweights like his brother TG Crippy, Kenzo kicked off his career with a frenzy of fiery videos, including local hits like “5th To Sev” ft. TG Crippy & Pdot Sav (2.2 million video views), “OOTAZ,” and the “Love Nwantiti”-remixing “Let Me Know” (2 million views). This summer, the former AAU baller tore up the streets with “Dead Gzz,” a vicious, uptempo missive that racked up over 1.7 million video views since its release in June.

Preparing to elevate his game to even greater heights with his upcoming EP, stay tuned for much more from Kenzo Balla.

Watch “Unfinished Business”: https://youtu.be/Cxmf14zLICE

Stream “Unfinished Business”: https://kenzoballa.lnk.to/UnfinishedBusiness

Please contact Michelle or T’Keyah for more info.

The Background:

Kenzo Balla evokes both the ecstasy and the peril of New York street rap. The Bronx artist serves up chilly bars over hammering drill beats for stylish, yet raw anthems that are drawing the attention of the world by the day. Teaming with frequent collaborators TG Crippy (his brother) and Jay Da Chaser, he blends those elements on tracks like “OOTAZ,” which drips with adrenaline and confrontation. While the track and others like it evoke unsettling force, they’ve also become the soundtrack of functions across the East Coast, and Kenzo wouldn’t have it any other way. Growing up in the BX, everyone knew each other and attended the same parties, but as he became a teenager, the drama escalated. Kenzo realized he’d have to change his lifestyle to survive. He’d spent much of his early years freestyling with friends, so he decided to record his first songs in 2018. After catching attention with melodic tracks like “Backends,” each new release earned more streams than the last. In September 2021, he unloaded “5th to the Sev,” an anthem for his neighborhood that garnered 1 million YouTube views. By 2022, he’d signed a deal with 10K Projects, alongside Crippy. With a growing fan base and an evolving sound in the works for a new project, Kenzo recognizes the potential of the moment he’s having now. On a grander level, he wants to rep the neighborhood that raised him. “I’m making music for me, my brother, my block, for the Bronx, and the whole city,” he says. “The Bronx is just me”.