12.9.2022

Video: Kenzo Balla – “PSA” ft. Kyle Richh

The Bronx Bruiser Shares New Video Single for Jersey Club-Infused Drill Banger from Mr. Ready To Blitz (Deluxe), Arriving on December 16th

Critical Praise

“…few songs feel as dutifully assembled as ‘Krash Out.’ As the sample gradually uncoils, Kenzo slashes right through the center. A weird phenomenon seems to happen, the rap equivalent of bullet time, where the listener gets an enhanced perception of the rapper’s speed relative to the world around him.” – NPR

“Kenzo Balla is yet another emerging voice out of New York City’s drill scene right now.” – Billboard

“Kenzo’s energy is magnetic” – COMPLEX

“Kenzo Balla’s commanding voice makes the new [“Let Me Know”] single an immediate standout.” – Audiomack

“Kenzo Balla is stepping into the game with sky high ambitions and a pen to match.” – IMPRINT

The Video:

If defense wins championships, Bronx blitzer Kenzo Balla’s jewelry box is about to get one ring heavier. Continuing his rookie season of dominance, Kenzo enlists Brooklyn’s 41 crew standout Kyle Richh to share “PSA,” the lead video single from his upcoming project Mr. Ready To Blitz (Deluxe), coming on December 16th. Meshing the breathless beat of Jersey club with the frenzied flow of Bronx drill, “PSA” finds Kenzo and Kyle delivering a furious barrage of bars, resonating with an explosive hysteria worthy of its own emergency alert system for the opps.

The video for “PSA” sees Kenzo and Kyle domineering the open air as the cross-Borough collaborators find strength in numbers. Flanked by a bevy of baddies and homies alike, the energy of the clip is just as electric as the track itself, as they bust dance moves to the lightning-quick tempo of the Jersey Club beat. Never letting up on the intensity for so much as a breath, the message of this “PSA” can be understood as a warning: Brace for impact, because Kenzo’s ready to blitz.

Released in November, Mr. Ready to Blitz saw Kenzo leverage his devastating explosiveness across 14 tracks, including recent singles like the high-octane, NPR-approved “Krash Out,” and the Cito Blick and Pdot Savv-assisted “Don’t Panic.” On “Feel The Rage,” Kenzo bursts onto an endearingly melancholic drill instrumental with the headstrong momentum of a mammoth nose tackle like Vince Wilfork, while more fast-paced cuts like the Rayy Balla-featured “Go Kuu” highlight Kenzo’s elusive agility as he flashes through instrumental pockets like Troy Polamalu. Like all the most elite defensive rushers in the game, Kenzo’s strength lies in his opponent’s inability to contain him– in the split second it takes to register his arrival on the track, he puts himself 10 steps ahead.

A rising name in one of the nation’s busiest rap scenes, Kenzo Balla made his mark on the scene with his relentless rhymes and high-energy vocals. Known for collaborating with fellow Bronx heavyweights like his brother TG Crippy, Kenzo kicked off his career with a frenzy of fiery videos, including local hits like “5th To Sev” ft. TG Crippy & Pdot Sav (2 million video views), “OOTAZ,” and the “Love Nwantiti”-remixing “Let Me Know” (1.8 million views). This summer, the former AAU baller tore up the streets with “Dead Gzz,” a vicious, uptempo missive that racked up over 1.4 million video views since its release in June.

With a blistering EP in the books and the Deluxe on its way, Kenzo Balla emerges from his perch in the Bronx to blitz the rap game. Sit back and watch his rise, because there’s no stopping it.

Watch “PSA” ft. Kyle Richh: https://youtu.be/fwyVMdYmDyw

Buy/Stream Mr. Ready To Blitz EP: https://kenzoballa.lnk.to/mrreadytoblitz

Mr. Ready To Blitz (Deluxe) Tracklist:

Losing Control Part 2
Late At Night
PSA feat. Kyle Richh
Villain
Rock and Roll
Talk Our Shit feat. Pdot Savv
Krash Out
Ready To Blitz feat. Rayy Balla & Pdot Savv
Pray 4 Me
Feel The Rage
Move Cautious feat. TG Crippy
Back On My Shit
SMMBF feat. Nas EBK
No Sympathy
Evil Twins feat. TG Crippy
Don’t Panic feat. Cito Blick & Pdot Savv
GO KUU feat. Rayy Balla
OOTAZ feat. TG Crippy & Jayy Da Chaser
Church feat. Rayy Balla

Please contact Michelle or T’Keyah for more info.

The Background:

Kenzo Balla evokes both the ecstasy and the peril of New York street rap. The Bronx artist serves up chilly bars over hammering drill beats for stylish, yet raw anthems that are drawing the attention of the world by the day. Teaming with frequent collaborators TG Crippy (his brother) and Jay Da Chaser, he blends those elements on tracks like “OOTAZ,” which drips with adrenaline and confrontation. While the track and others like it evoke unsettling force, they’ve also become the soundtrack of functions across the East Coast, and Kenzo wouldn’t have it any other way. Growing up in the BX, everyone knew each other and attended the same parties, but as he became a teenager, the drama escalated. Kenzo realized he’d have to change his lifestyle to survive. He’d spent much of his early years freestyling with friends, so he decided to record his first songs in 2018. After catching attention with melodic tracks like “Backends,” each new release earned more streams than the last. In September 2021, he unloaded “5th to the Sev,” an anthem for his neighborhood that garnered 1 million YouTube views. By 2022, he’d signed a deal with 10K Projects, alongside Crippy. With a growing fan base and an evolving sound in the works for a new project, Kenzo recognizes the potential of the moment he’s having now. On a grander level, he wants to rep the neighborhood that raised him. “I’m making music for me, my brother, my block, for the Bronx, and the whole city,” he says. “The Bronx is just me”.