6.23.2023

Single: Kenzo Balla – “Attachments

The Rising Bronx Drill Star Strives to Disentangle His Heart’s Desires in Latest Single

Critical Praise

“…few songs feel as dutifully assembled as ‘Krash Out.’ As the sample gradually uncoils, Kenzo slashes right through the center. A weird phenomenon seems to happen, the rap equivalent of bullet time, where the listener gets an enhanced perception of the rapper’s speed relative to the world around him.” – NPR

“Kenzo Balla is yet another emerging voice out of New York City’s drill scene right now.” – Billboard

“Kenzo’s energy is magnetic” – COMPLEX

“Kenzo Balla’s commanding voice makes the new [“Let Me Know”] single an immediate standout.” – Audiomack

“Kenzo Balla is stepping into the game with sky high ambitions and a pen to match.” – IMPRINT

The Single:

Whether he’s barking battle-ready rhymes with unhinged aggression or venting his romantic woes like a kettle at its boiling point, Kenzo Balla delivers nothing but raw intensity behind the mic. Eager to drop some emotional deadweight and continue his rise, Kenzo returns to cut ties, sharing “Attachments,” his new single. Over a saturated, groaning drill beat that perfectly sets a lovesick vibe, Kenzo jumps on the track like his heart is about to burst if he doesn’t express his conflicted emotions: “If I say I’m leaving, I ain’t capping/If I mean it, then you past tense/It’s like damn I don’t know what to do, should I stay to myself, should I focus on you?”

His latest emotional missive, following in the wake of the similarly soul-baring video for “In My Moods,” “Attachments” is the latest single to emerge in the wake of The Year Of The BallaKenzo’s high-powered EP. Home to songs like the unrelenting “Opp Huntin’” (2.6 million views), the soulful “What’s The Move,” and the TG Crippy and Rayy Balla-featuring “Unfinished Business,” The Year Of The Balla is the Bronx rapper’s most expansive effort to date, incorporating new elements while remaining rooted in the East Coast drill sound. The Year Of The Balla is available everywhere via 10k Projects.

A rising name in one of the nation’s busiest rap scenes, Kenzo Balla made his mark on the scene with his relentless rhymes and high-energy vocals. Known for collaborating with fellow Bronx heavyweights like his brother TG Flockaa, Kenzo kicked off his career with a frenzy of fiery videos, including local hits like “5th To Sev” ft. TG Flockaa & Pdot Sav (2.3 million video views), “OOTAZ,” and the “Love Nwantiti”-remixing Let Me Know” (2.3 million views). This summer, the former AAU baller tore up the streets with Dead Gzz,” a vicious, uptempo missive that racked up over 1.9 million video views since its release in June 2022. Kenzo closed out 2022 in typically aggressive fashion with Mr. Ready to Blitz (Deluxe), home to the NPR-approved “Krash Out.”

Continuing to rise as his year progresses, stay tuned for much more from Kenzo Balla.

Stream “Attachments”: https://kenzoballa.lnk.to/attachments

(Credit: Tycho Burwell)

Please contact Michelle or T’Keyah for more info.

The Background:

Kenzo Balla evokes both the ecstasy and the peril of New York street rap. The Bronx artist serves up chilly bars over hammering drill beats for stylish, yet raw anthems that are drawing the attention of the world by the day. Teaming with frequent collaborators TG Crippy (his brother) and Jay Da Chaser, he blends those elements on tracks like “OOTAZ,” which drips with adrenaline and confrontation. While the track and others like it evoke unsettling force, they’ve also become the soundtrack of functions across the East Coast, and Kenzo wouldn’t have it any other way. Growing up in the BX, everyone knew each other and attended the same parties, but as he became a teenager, the drama escalated. Kenzo realized he’d have to change his lifestyle to survive. He’d spent much of his early years freestyling with friends, so he decided to record his first songs in 2018. After catching attention with melodic tracks like “Backends,” each new release earned more streams than the last. In September 2021, he unloaded “5th to the Sev,” an anthem for his neighborhood that garnered 1 million YouTube views. By 2022, he’d signed a deal with 10K Projects, alongside Crippy. With a growing fan base and an evolving sound in the works for a new project, Kenzo recognizes the potential of the moment he’s having now. On a grander level, he wants to rep the neighborhood that raised him. “I’m making music for me, my brother, my block, for the Bronx, and the whole city,” he says. “The Bronx is just me”.


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“Attachments”: https://kenzoballa.lnk.to/attachments

“In My Moods”: https://kenzoballa.lnk.to/InMyMoods / https://youtu.be/mfxccNzN5CE

“Enough Is Enough” ft. Rayy Balla & Cito Blick: https://kenzoballa.lnk.to/EnoughIsEnough / https://www.youtube.com/watch?v=HI08-pTvUO8

The Year Of The Ballahttps://kenzoballa.lnk.to/TheYearOfTheBalla

“Kan’t Lack”: https://kenzoballa.lnk.to/kantlack

“Unfinished Business” ft. TG Crippy & Rayy Balla: https://kenzoballa.lnk.to/UnfinishedBusiness / https://youtu.be/Cxmf14zLICE

“Opp Huntin'”: https://kenzoballa.lnk.to/opphuntin / https://www.youtube.com/watch?v=jiFVRFKs-v8

“What’s The Move”: https://kenzoballa.lnk.to/whatsthemove

Wonderful [OTR Freestyle]” ft. Rayy Balla: https://kenzoballa.lnk.to/wonderful

Mr. Ready To Blitz (Deluxe): https://kenzoballa.lnk.to/readytoblitz-deluxe

“PSA” ft. Kyle Richh: https://youtu.be/fwyVMdYmDyw

“No Sympathy”: https://www.youtube.com/watch?v=jJ9fJithyKg

Mr. Ready To Blitzhttps://kenzoballa.lnk.to/mrreadytoblitz

“SMMBF” ft. Nas EBK: https://www.youtube.com/watch?v=YejXmE6gni0

“Krash Out”: https://kenzoballa.lnk.to/krashout / https://youtu.be/ZiVuC9pnQJk

“Don’t Panic” ft. Cito Blick & Pdot Sav:  https://kenzoballa.lnk.to/dontpanic / https://youtu.be/eAKju7ALGPk

“Dead Gzz”: https://www.youtube.com/watch?v=9-i6u70lSpY

“Let Me Know”: https://www.youtube.com/watch?v=sn0jGNT_QV8

“5th To Sav”: https://www.youtube.com/watch?v=IY2tBWgA81U

END