5.5.2023

Video: Kenzo Balla – “Enough Is Enough” ft. Rayy Balla & Cito Blick

The Rising Bronx Drill Star Sets the Record Straight with Rayy Balla & Cito Blick in New Video Single

Critical Praise

“…few songs feel as dutifully assembled as ‘Krash Out.’ As the sample gradually uncoils, Kenzo slashes right through the center. A weird phenomenon seems to happen, the rap equivalent of bullet time, where the listener gets an enhanced perception of the rapper’s speed relative to the world around him.” – NPR

“Kenzo Balla is yet another emerging voice out of New York City’s drill scene right now.” – Billboard

“Kenzo’s energy is magnetic” – COMPLEX

“Kenzo Balla’s commanding voice makes the new [“Let Me Know”] single an immediate standout.” – Audiomack

“Kenzo Balla is stepping into the game with sky high ambitions and a pen to match.” – IMPRINT

The Video:

Spitting battle-ready bars with a roaring rasp, Kenzo Balla won’t rest until he reaches the top. Maintaining his high-volume hot streak of releases, Kenzo is back with fellow NYC natives and frequent collaborators Rayy Balla and Cito Blick to share “Enough Is Enough,” his new video single. Featuring wicked, dark drill production by Gor888, the track finds Kenzo and company completely out of patience, champing at the bit to stir up some trouble: “Spinnin’ with my ‘ootas, tryna spark sh*t/We tryna lay ‘em down just like a carpet.”

The video for “Enough Is Enough,” directed by Jus MH, finds Kenzo, Rayy, and Cito wreaking havoc in the Bronx, mobbing up on sidewalks and in hallways and corridors, letting any bystander know who runs the city. “Enough Is Enough” arrives less than a month after Kenzo’s latest EP, The Year Of The Balla, home to high-powered recent singles like the unrelenting “Opp Huntin’” (1.8 million views), the soulful “What’s The Move,” and the TG Crippy and Rayy Balla-featuring “Unfinished Business.” Anchored by a cohesive, contemporary East Coast sound which greatly benefits Kenzo’s most wide-ranging sound palette to date, The Year Of The Balla is available everywhere via 10k Projects.

A rising name in one of the nation’s busiest rap scenes, Kenzo Balla made his mark on the scene with his relentless rhymes and high-energy vocals. Known for collaborating with fellow Bronx heavyweights like his brother TG Flockaa, Kenzo kicked off his career with a frenzy of fiery videos, including local hits like “5th To Sev” ft. TG Flockaa & Pdot Sav (2.2 million video views), “OOTAZ,” and the “Love Nwantiti”-remixing “Let Me Know” (2.1 million views). This summer, the former AAU baller tore up the streets with “Dead Gzz,” a vicious, uptempo missive that racked up over 1.8 million video views since its release in June 2022. Kenzo closed out 2022 in typically aggressive fashion with Mr. Ready to Blitz (Deluxe), home to the NPR-approved “Krash Out.” Kenzo earned a nomination for XXL’s “10th Spot,” giving him a chance to be voted onto their 2023 Freshman Class.

Continuing to rise as his year progresses, stay tuned for much more from Kenzo Balla.
Watch “Enough Is Enough” ft. Rayy Balla & Cito Blick: https://www.youtube.com/watch?v=HI08-pTvUO8

Stream “Enough Is Enough” ft. Rayy Balla & Cito Blick: https://kenzoballa.lnk.to/EnoughIsEnough

Please contact Michelle or T’Keyah for more info.

The Background:

Kenzo Balla evokes both the ecstasy and the peril of New York street rap. The Bronx artist serves up chilly bars over hammering drill beats for stylish, yet raw anthems that are drawing the attention of the world by the day. Teaming with frequent collaborators TG Crippy (his brother) and Jay Da Chaser, he blends those elements on tracks like “OOTAZ,” which drips with adrenaline and confrontation. While the track and others like it evoke unsettling force, they’ve also become the soundtrack of functions across the East Coast, and Kenzo wouldn’t have it any other way. Growing up in the BX, everyone knew each other and attended the same parties, but as he became a teenager, the drama escalated. Kenzo realized he’d have to change his lifestyle to survive. He’d spent much of his early years freestyling with friends, so he decided to record his first songs in 2018. After catching attention with melodic tracks like “Backends,” each new release earned more streams than the last. In September 2021, he unloaded “5th to the Sev,” an anthem for his neighborhood that garnered 1 million YouTube views. By 2022, he’d signed a deal with 10K Projects, alongside Crippy. With a growing fan base and an evolving sound in the works for a new project, Kenzo recognizes the potential of the moment he’s having now. On a grander level, he wants to rep the neighborhood that raised him. “I’m making music for me, my brother, my block, for the Bronx, and the whole city,” he says. “The Bronx is just me”.