8.19.2022

Video: Kenzo Balla – “Don’t Panic” ft. Cito Blick & Pdot Sav

10K Projects Signee Kenzo Balla Leads a Snarling Squad of Bronx Upstarts in a Defiant New Video Single

Critical Praise

“Kenzo Balla’s commanding voice makes the new [“Let Me Know”] single an immediate standout.” – Audiomack

The Video:

Building a following in the Bronx with bruising bars, Kenzo Balla is stepping into the game with sky high ambitions and a pen to match. Keeping calm in a crisis as he recruits two more borough favorites, Kenzo shares the video for “Don’t Panic.” The young rapper forms a treacherous trio with Cito Blick and Pdot Sav, as each rhymer takes turns annihilating an ominous, violin-laden drill instrumental. “Don’t Panic” reverberates with thrilling group energy, as the three emcees can’t help but shout their compadres’ lyrics alongside them for a visceral gang vocal effect. In the video, the three emcees hop on the subway from their home borough to Manhattan, where they squad up with their homies and do their dance between trips to the studio.

A rising name in one of the nation’s busiest rap scenes, Kenzo Balla made his mark on the scene with his relentless rhymes and high-energy vocals. Known for collaborating with fellow Bronx heavyweights like his brother TG Crippy, Kenzo kicked off his career with a frenzy of fiery videos, including local hits like “5th To Sev” ft. TG Crippy & Pdot Sav (1.7 million video views), “OOTAZ,” and the “Love Nwantiti”-remixing “Let Me Know” (1.6 million views). Most recently, the former AAU baller tore up the streets with “Dead Gzz,” a vicious, uptempo missive that racked up over 800k video views since its release in June.

Now signed to 10K Projects, Kenzo Balla is ready to emerge from his perch in the Bronx and blitz the rap game. Sit back and watch his rise.

Watch “Don’t Panic” ft. Cito Block & Pdot Sav: https://youtu.be/eAKju7ALGPk

Buy/Stream “Don’t Panic” ft. Cito Block & Pdot Sav: https://kenzoballa.lnk.to/dontpanic

Please contact Michelle for more info.

The Background:

Kenzo Balla evokes both the ecstasy and the peril of New York street rap. The Bronx artist serves up chilly bars over hammering drill beats for stylish, yet raw anthems that are drawing the attention of the world by the day. Teaming with frequent collaborators TG Crippy (his brother) and Jay Da Chaser, he blends those elements on tracks like “OOTAZ,” which drips with adrenaline and confrontation. While the track and others like it evoke unsettling force, they’ve also become the soundtrack of functions across the East Coast, and Kenzo wouldn’t have it any other way. Growing up in the BX, everyone knew each other and attended the same parties, but as he became a teenager, the drama escalated. Kenzo realized he’d have to change his lifestyle to survive. He’d spent much of his early years freestyling with friends, so he decided to record his first songs in 2018. After catching attention with melodic tracks like “Backends,” each new release earned more streams than the last. In September 2021, he unloaded “5th to the Sev,” an anthem for his neighborhood that garnered 1 million YouTube views. By 2022, he’d signed a deal with 10K Projects, alongside Crippy. With a growing fan base and an evolving sound in the works for a new project, Kenzo recognizes the potential of the moment he’s having now. On a grander level, he wants to rep the neighborhood that raised him. “I’m making music for me, my brother, my block, for the Bronx, and the whole city,” he says. “The Bronx is just me”.