Video: Kelow Latesha – “Not You Then Who/” (Directed by TylerBStudios)
Tip-Toeing Through Sunflowers With Several Friends in a FADER-Premiered Video, the DMV Diva Brings a Highlight from Her TSA Deluxe Project to Life with Vivid Color and Irresistible Attitude
”Maryland’s Prince George’s County continues to exist as a hotbed for hip-hop culture. Kelow LaTesha, through a delivery true to the region yet with an attitude all her own, has emerged in the midst of a crowded scene” – Pitchfork
“Mixing spirituality with trash talk, her most artful rhymes push in different directions while still holding the center.” – Washington Post
“The Prince George’s County [native] is brash, in your face and [stands out] amongst her peers with a commanding presence that pulls your attention.” – HYPEBEAST
“Kelow Latesha hails from Maryland but, at her best, raps like the yappy Texas goofballs turning minimal post-snap toy beats into viral dance phenomena.” – Spin
“Her alternative rap-sound includes electronic beats and brash lyrics that put Kelow LaTesha in a class of her own.” – Def Pen
Radiating an otherworldly self-confidence with every action she takes, Kelow LaTesha is firmly in control of her artistic vision. Bringing her unique vibe to the pastoral countryside, Kelow shares “Not You Then Who?,” her latest music video. A lurching trap nursery rhyme marked by subsonic bass and creeping piano, “Not You Then Who?” is a celebration of beauty in all its forms and a rallying cry for everyone who needs to feel great about themselves. “Drippin’ like Fiji, Palmer like Keke/I am a glock, you are a BB/You with a fake? You can’t meet me/They some actors like on TV,” rhymes Kelow.
“I wanted this video to celebrate beauty, and to emphasize how it comes in all shapes and sizes,” says Kelow. “The casting process was so much fun. It was such a hot day when we filmed this video, but we were just coolin’.”
In the video, premiered by The FADER, Kelow and her friends traipse through a field of sunflowers to the beat of the music–the artist’s hair somehow matching the blue speckles on a white horse’s nose and the vibrant yellows of the sunflower bloom. Creative-directed by Kelow under her own BUTTA venture and directed by TylerBStudios, the video is a sun-drenched vision of body and mind positivity. “Not You Then Who?” can be found on TSA Deluxe, Kelow’s latest project.
A new and improved version of last year’s TSA, TSA Deluxe features three brand new songs, including the snap music-inspired “High Fashion,” and gives context to previously released highlights like “The Real Deal” and “Hammer Time” (over 100k views on YouTube). The most notable new highlight from TSA Deluxe is “PowerPuff Girls,” a fiery new posse cut. Dominated by a lurching, menacing bassline, “PowerPuff Girls” unites Kelow with two of the rap game’s fiercest femme fatales–Rico Nasty and LightSkinKeisha. Featuring an additional appearance from Black Fortune, TSA Deluxe is available to stream everywhere via Kelow’s own BUTTA venture.
Born in Prince George’s County, Maryland, Kelow’s music is heavily influenced by the DMV region’s hip-hop and go-go scenes. The rapper makes music that expresses her true self, her specific pen and mutating styles eluding broad categorization. Her music has earned praise from the likes of The Washington Post, The FADER, Pitchfork, HYPEBEAST, Def Pen, and others.
Stay tuned for much more from Kelow LaTesha in the coming weeks.
Watch “Not You Then Who?”: https://youtu.be/MX8fRRQ8AzA
Buy/Stream TSA Deluxe: http://smarturl.it/KelowLateshaTSA
Check out The FADER’s premiere: https://www.thefader.com/2020/04/16/watch-kelow-lateshas-new-video-for-not-you-then-who
Forget about the stigmas, labels, ideologies and pre-determinations of today’s Hip-Hop artist, because when you meet Kelow LaTesha, none of the industry standards need apply. Born and raised in Prince George’s County, Maryland, a suburb of Washington D.C., Kelow’s spark to be a creator happened when she was young. She credits her time spent watching DC area artists on basic cable as something that planted a seed, leaving an ever-lasting impression early on.
“Not You Then Who?”: https://youtu.be/MX8fRRQ8AzA
TSA Deluxe: http://smarturl.it/KelowLateshaTSA
“High Fashion”: http://smarturl.it/KelowHighFashion
“Hammer Time” ft. Black Fortune: https://www.youtube.com/watch?v=4cBWL3hWdIs