Video: Keak Da Sneak – “Ima Keep It Goin'” ft. E-40

The Two Oakland Heroes Mob Out in East Oakland in a Panoramic, Drone-Shot Music Video

1.19.2018

Critical Praise

“Keak Da Sneak has become, for many, the hip-hop voice of the Bay Area. It’s a gravel-toned, jagged-edged, smoked-too-much-growing-up-in-Oaktown growl that cuts through a track like a diamond slicing glass.” – The Mercury News

The Video:

A progenitor of hyphy and a hero in the Oakland streets, Keak Da Sneak is the hip-hop voice of the Bay Area. In “Ima Keep It Goin’,” Keak’s new video, the veteran spotlights one of the signature elements of East Bay street culture: the sideshow. A neighborhood gathering often located in vacant lots or street intersections, sideshows are impromptu car shows where drivers do donuts and other stunts in their fanciest. Filmed by aerial drone, “Ima Keep It Goin'” offers panoramic vistas of several sideshows, as well as panoramic vistas of The Bay Bridge and the city of Oakland. Featuring a guest verse from E-40, who contributes a typically boisterous verse (“how you call yourself a boss if you ain’t got no employees?”), the video is a succinct survey of Bay Area culture, complete with shots of block parties, dice games, and a cameo from Marshawn Lynch. Premiered by PUB, “Ima Keep It Goin'” is the latest video from Withdrawl, Keak Da Sneak’s first album since 2013.

Entirely produced by The Mekanix, Withdrawl is Keak’s latest since recovering from two serious gunshot incidents in 2017. Running the gamut of Bay Area styles, from lush soul instrumentals to sinister hyphy bangers, the album boasts highlights such as the creeping, snaky, FADER-premiered “Him Not Them,” featuring Mozzy, and the Ike Dola-featuring “Zippin’,” which received a Mass Appeal reveal . Premiered by Passion of the Weiss, the album features additional appearances from J. Stalin, Kool John, and others. Withdrawl, distributed by EMPIRE, is currently available for stream and purchase.

“Ima Keep It Goin'” ft. E-40: https://youtu.be/AIYTOL2tINE

Listen to Withdrawl: http://Empire.lnk.to/withdrawl // https://soundcloud.com/themekanix/sets/withdrawl

Please contact Michelle or Isabel for more info.

The Background:

Keak da Sneak launched his career as one-third of 3X Krazy, a semi-successful mid- to late-’90s hardcore rap trio from Oakland, and soon after embarked on a solo career in 1999. He signed to Moe Doe Records, which released his first two albums, High Tech (1999) and Hi-Tek (2001), as well as a collaborative effort with former 3X Krazy colleague Agerman, Dual Committee (2000). Following this stint with Moe Doe, Keak moved on and continued to develop his career, beginning with the Retaliation album for the Sacramento-based hardcore rap label Black Market Records.