Single: Keak Da Sneak ft. E-40 – “Keep It Goin'”

XXL Premieres Mekanix-Produced Slapfest, the Latest Single From Withdrawl, Keak’s First Album Since 2013

10.06.2017

Critical Praise

“Keak Da Sneak has become, for many, the hip-hop voice of the Bay Area. It’s a gravel-toned, jagged-edged, smoked-too-much-growing-up-in-Oaktown growl that cuts through a track like a diamond slicing glass.” – The Mercury News

The Song:

The progenitor of the hyphy movement, Keak Da Sneak’s rasp is one of the most distinctive and beloved voices in Bay Area Hip-Hop. Teaming with frequent collaborator E-40 for a supremely funky slapper, Keak shares “Ima Keep It Goin’,” his latest single. Eleven years ago, 40 and Keak collaborated on “Tell Me When to Go,” the biggest hit in the history of Bay Area Hip-Hop. On “Ima Keep It Goin’,” the two veterans demonstrate a similar chemistry as in their previous smash, with Keak stage-whispering pledges of allegiance to his hometown (“Feelin’ myself like Dre with me/Sayin ‘if I make it, Imma bring the whole Bay with me'”) and 40 bending his elastic flow around the beat with memorable punchlines (“N*ggas be perpetratin’ like they look out for their boys/how the fuck you gon’ call your self a boss if you got no employees?”). Premiered by XXL, “Ima Keep It Goin'” is the latest single from Withdrawl, Keak’s first full project since 2013. Produced entirely by The Mekanix, renowned Oakland producers and longtime friends of Keak, Withdrawl is a soulful and revealing project, adding a personal element to Keak’s streetwise slick talk and party positive anthems. Featuring appearances from E-40, Mozzy, Rayven Justice, J. Stalin, and more, Withdrawl releases on November 3rd.

A veteran with nearly two decades of experience in the rap game, Keak Da Sneak is one of the most well-known and influential rappers in Northern California. In 2005, Keak Da Sneak helped kickstart a nationwide hyphy craze with “Super Hyphy,” which reached the Billboard Top 40 Rhythmic airplay chart and Complex ranked as the seventh best Bay Area rap song of all-time. Outside of the Bay, Keak is probably best known for his scene-stealing guest appearance on E-40’s national smash hit “Tell Me When To Go.” This past August, Keak Da Sneak was the victim of a shooting, suffering 8 gunshot wounds to the torso. Though he spent some time in critical condition in the hospital and endured three life-saving surgeries, Keak is in the process of making a full recovery. The recent shooting, his second in 2017, strengthened Keak’s resolve to put his personal demons behind him and resume making music. Last week, The FADER premiered “Him Not Them,” the lead single from the album, which features an appearance from gritty Sacramento emcee Mozzy.

Listen to “Keep It Goin'” ft. E-40: https://soundcloud.com/themekanix/ima-keep-it-goin-feat-e-40

Check out the XXL premiere: http://www.xxlmag.com/news/2017/10/keak-da-sneak-ima-keep-it-goin-e-40/

Pre-order Withdrawl: https://itunes.apple.com/us/album/withdrawl/id1292964607

Please contact Michelle for more info.

The Background:

Keak da Sneak launched his career as one-third of 3X Krazy, a semi-successful mid- to late-’90s hardcore rap trio from Oakland, and soon after embarked on a solo career in 1999. He signed to Moe Doe Records, which released his first two albums, High Tech (1999) and Hi-Tek (2001), as well as a collaborative effort with former 3X Krazy colleague Agerman, Dual Committee (2000). Following this stint with Moe Doe, Keak moved on and continued to develop his career, beginning with the Retaliation album for the Sacramento-based hardcore rap label Black Market Records.