“[Champ EP is] his fourth album this year (after Playlist For The End Of The World, Wild West, and STFU), but he shows zero signs of slowing down yet. Considering his style runs the gamut from cloud rap to straightforward boom-bap, it’s hard to get bored with him and the volume approach has worked for numerous rappers in the past, including Lil Wayne, Gucci Mane, and Future. That’s not bad company to keep (except maybe for your liver and lungs).” – UPROXX
“Joey Trap’s coming for necks in 2020” – HotNewHipHop
Born in New York to Puerto Rican and African-American heritage, Joey Trap (Take Risks and Prosper) is a promising young talent in rap whose sound is a confluence of genre-defying artists such as Tyler, The Creator, XXXtentacion, Travis Scott, and Young Thug. After moving from Spanish Harlem to San Diego at the age of 15, Joey first became attracted to rap as a hobby to escape the drug-dealing lifestyle he had become accustomed to. Realizing he had a knack for the art, he began producing, writing, and mixing his own raps and those of his closest friends, a collective he founded named Kloud Gang Entertainment. At 17 in 2016, Joey first caught attention with a string of undeniably captivating songs along with several EPs that would garner the attention of Asylum Records.
In 2019, after an split from the label and former musical cohorts, Joey established Young Rich Squad, a new imprint under the Pivtl Projects banner. With undeniable East Coast-bred braggadocio and fascinatingly animated vocalizations over 808-heavy bass, Joey continues to offer infectious and irreverently witty tracks like “Purse,” “Starz,” and “Saying Grace.” His latest 8-track output, Wild West, aided solely by Mikey100k, showcases the range of Joey’s addictive, bouncy sound and unique talent for wordplay. With multiple projects already slated for release in 2020, Joey’s music shows promise to become increasingly personal, anthemic, and urgent.
With undeniable East Coast-bred braggadocio and fascinatingly animated vocalizations over 808-heavy bass, rapper-producer Joey Trap (an acronym for “Take Risks And Prosper”) first caught attention in 2016 with a string of undeniably captivating songs showcasing his unique vocal tone and talent for wordplay. He has since ascended up the ranks to the upper echelon of independent hip-hop artists in America.
Born in 1998 of Puerto Rican and African-American heritage, the 21-year-old was raised in New York City then later relocated to San Diego, California at age 15. Amid typical teenage vices and pitfalls, the young imaginative visionary was a rebel. However, soon after high school graduation, Joey took to writing, self-producing and mixing raps he began to release to the public at 17. Seeing potential in his ability to recognize and collaborate with burgeoning talent, he founded Kloud Gang Entertainment, an artist collective with KG Smokey and KG Prince that aided in the release of several projects by the up-and-comer, namely Misadventures of Trap Jack (2017), #FREETRAP (2017) and Trapped In TV (2018).
Joey’s sound echoes influences from genre-defying artists, such as Tyler, The Creator, Odd Future, XXXtentacion, Travis Scott and Young Thug. Borrowing from the addictive, bouncy melodies of cartoons and showcasing unique skill to manipulate his voice across hundreds of tracks, the head of Kloud Gang, also known as KloudGod, garnered viral buzz and caught the attention of Asylum Records late 2018.
In 2019, after an unceremonious split from the label and former musical cohorts, Joey established Young Rich Squad, a new imprint under which he issued dozens of mixtapes and EPs. His latest output under the moniker, Wild West, quickly racked up millions of streams within weeks of its release, boosted by the song “Purse” which landed on Spotify’s coveted New Music Friday playlist. Throughout the project, Joey leans squarely into newly-accepted hip-hop conventions as he both raps and harmonizes with irreverent wit.
With multiple projects already slated for release in 2020, Joey’s music shows promise to become increasingly vulnerable, anthemic and urgent.
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