2.10.2023
Brooklyn Big Hitter Jay Critch Announces Jugg Season, His Next Project, Coming February 17th via Talk Money Ent./EMPIRE
The Clinton Hill Native Shines Brightly in the Euphoric Video for Project Highlight “Oh, What A Feeling!“
Spanning 19 Tracks and Moving Between Several Styles, Jugg Season Features Guest Appearances from Max B, Baby Money, and Critch’s Rich Forever Associate Rich The Kid
Critical Praise:
“Jay Critch is the new New York”– The FADER
“Since last summer, he’s kept his foot on the pedal with a slew of new releases, and those efforts seemingly ramped up even more since the top of the year.” – HotNewHipHop
“Jay Critch is naturally gifted” – Rap Radar
The Announcement:
Nimble, hard-hitting and full of effortless flexes, Brooklyn bruiser Jay Critch embodies the hustler mentality of his home borough. Resolving to get his bag by any means necessary, Jay announces Jugg Season, his next project, coming soon via EMPIRE. Adorned with a cover that depicts Jay surveying his kingdom from atop the Barclays Center, steps away from the Clinton Hill neighborhood he calls home, Jugg Season incorporates sounds from the Five Boroughs and beyond. The 19-track project bounces from the Shiny Suit Era to the SoundCloud explosion to the heyday of the Coke Boys, with Critch serving as a versatile and charismatic navigator, weaving his own history with the rich heritage of NYC rap music.
Though it remains firmly rooted in his hometown, Jugg Season recruits producers from all over the rap map, with contributions from plugg maestro MexikoDro, heady Chicago sound architect BrentRambo, Atlanta impresario Richie Souf, West Coast magicians RonRonTheProducer and ThankYouFizzle, plus more. Featuring appearances from the legendary Max B, Critch’s mentor and Rich Forever associate Rich The Kid, and Detroit hustler Baby Money, Jugg Season commences on February 17th via Talk Money Ent./EMPIRE.
Along with the official announcement of the tape, Critch shares “Oh, What A Feeling!,“ his exuberant new video single. Tip-toeing atop a woozy instrumental complete with detuned horn synths and stuttering percussion, Critch unfurls a series of motivational flexes. Exuding an otherworldly confidence, the 24-year-old spitter defiantly shoots down the notion that there is anything he isn’t capable of: “This money sh*t gettin’ easy to me/Tell the lawyers go read it for me/Windows tinted, can’t see it was me/In the foreign, I heated the seats.”
Since he burst onto the scene as a teenager with singles like “Ad Libs” and the beloved Hood Favorite mixtape, Jay Critch has been one of New York’s favorite sons. His collaborations with Rich The Kid and Famous Dex on the Rich Forever mixtape series remain the stuff of legend, but he hasn’t stopped switching up his style or releasing new heat for the streets. His 23-track 2021 effort Critch Tape found the artist expanding his sound to absorb drill and other prevailing street styles. The tape featured collaborations with fellow New Yorkers Fivio Foreign and Lil Tjay, as well as influential figures Skillibeng and Drakeo The Ruler. Critch recently expanded his CV to include modeling, as he modeled for the Kors x Ellesse campaign alongside Emily Ratajkowski in 2022.
With Jugg Season on the way, Jay Critch seeks to resume his Five Borough takeover. Stay tuned for much more.
Pre-order Jugg Season: https://music.empi.re/juggseason
Watch “Oh, What A Feeling!”: https://music.empi.re/ohwhatafeeling
Jugg Season tracklist:
- That Was Random (prod. A Lau x Zuko x Eli Wtf)
- Cargos (prod. E Rose)
- Punchy (prod. Laron)
- Minutes (prod. Luca Beats)
- Nuh Uh (This Ain’t That) (prod. Bngrz)
- No Edits (prod. 17ondatrack)
- Tackle (prod. Chulo)
- Riddle / Greece (prod. Laron)
- Raincoats (feat. Baby Money) (prod. Laron)
- Oh What A Feeling (prod. Fizzle & Julia Lewis)
- Still Wavy (feat. Max B)
- Tuscan (prod. Laron)
- Handle (prod. BrentRambo)
- Chanel and Paris (prod. Chulo)
- Missiles (feat. Rich The Kid) (prod. D Mac)
- Clutch (prod. MexikoDro)
- Landslide (prod. Richie Souf)
- Shit To Say (prod. OkayKhan)
- Bonus Track – Wrong Person (prod. RonRon)
Photo credit: @HazzNYC
Please contact Michelle or Chris for more info.
The Background:
Jay Critch may very well be the answer to New York’s calls for representation in the rap game. As a young kid, Jay Critch was fascinated by his older brother’s music. Listening to his brother rap, Critch began to eventually do the same. Born in 1998 in Clinton Hill, Critch wrote raps at a young age, but wasn’t recording until he was of preteen age. Rappers such as Lil Wayne, Fabolous, and Max B dominated Critch’s listening habits and became major influences in his own music career.
Links:
instagram | spotify | youtube
Pre-order Jugg Season: https://music.empi.re/juggseason
“Oh, What A Feeling!”: https://music.empi.
“Cheating Frestyle”: music.empi.re/cheatingfreestyle / https://www.youtube.com/watch?v=wSyt1dm6j2I
“Up All Night”: https://music.empi.re/upallnight / https://www.youtube.com/watch?v=ttRa4st-KYc
“Lefty” ft. Rich The Kid: https://www.youtube.com/watch?v=6ayZp7teMaU
“Close To Me/Active”: https://www.youtube.com/watch?v=UOpFf73QLdU
“Born With It” (w/ Harry Fraud): https://www.youtube.