3.15.24

Jay Critch Talks His Talk on New Album HUMBLE GIANT, Out Now via Talk Money Ent. / EMPIRE

Aided by Production From Cash Cobain, Tony Seltzer, Laron, BWolf, and Many Others, the New Album is a Relentless Barrage of Swaggering Smack Talk by a Master of the Form

Critical Praise:

“Jay Critch is the new New York”– The FADER

“Since last summer, he’s kept his foot on the pedal with a slew of new releases, and those efforts seemingly ramped up even more since the top of the year.” – HotNewHipHop

“Jay Critch is naturally gifted” – Rap Radar

The Announcement:

A favorite son in Brooklyn since he emerged with a vengeance as a teenager, Jay Critch towers over his competition. Coming through with a collection of highly-confident NY rap slappers, the Clinton Hill native shares HUMBLE GIANT. A thorough examination of Critch’s colossal stature, HUMBLE GIANT displays a more mature attitude from the 25-year-old firebrand, alternating his signature flex-fests with songs that take a more reflective and melodic direction. Still, there are plenty of tracks on the follow-up to his acclaimed 2023 mixtape Jugg Season in which Critch displays plenty of his old self, indicating that the giant might not be truly humble: “I done leveled up, god knows I done took a loss/They be teamin’ up against me, I must be the final boss,” he spits on “Final Boss.”

Spanning 13 tracks, the tape displays Critch’s mastery of a variety of New York rap styles, from the slinking and skittering “Too Rare,” which harkens back to the ’00s days of Fabolous and Noreaga, to the recently-shared “Kick It,” a Cash Cobain-produced slice of sample drill with a video set at “Critch Fil-A.” HUMBLE GIANT rekindles Jay’s relationship with his favorite sound architects, including Tony Seltzer, whose wistful guitar melodies on “Absent” allow Critch to open up about his traumatic childhood. The rapper expertly ties his own experiences to those of a star athlete: “Lamar Jackson” rides Eastern strings and icy synths as Critch moves around in the beat’s pocket like the titular mobile quarterback, while “In The League” reflects on how he’s been able to keep his family fed with his rap music. Featuring additional production from B Wolf, Laron, frequent collaborator YungGMoney, and many others, HUMBLE GIANT is available everywhere via Talk Money Entertainment / EMPIRE and is now available for pre-order.

Since he burst onto the scene as a teenager with singles like “Ad Libs” and the beloved Hood Favorite mixtape, Jay Critch has been one of New York’s favorite sons. His collaborations with Rich The Kid and Famous Dex on the Rich Forever mixtape series remain the stuff of legend, but he hasn’t stopped switching up his style or releasing new heat for the streets. Last year, Critch shared the acclaimed Jugg Season, featuring guest spots from Max B, Baby Money, and his Rich Forever associate Rich The Kid, earning Critch a write-up at Pitchfork. Critch recently expanded his CV to include modeling, as he modeled for the Kors x Ellesse campaign alongside Emily Ratajkowski in 2022. He showcased his energetic performance style on a recent edition of On The Radar, featuring two new songs from HUMBLE GIANT.

Stay tuned for more announcements from Jay Critch, as he continues to elevate in NYC and beyond.

Stream HUMBLE GIANT: https://music.empi.re/HUMBLEGIANT

Watch “Kick It” (Prod. by Cash Cobain): https://www.youtube.com/watch?v=Eu0x8pZTaK0

Watch Jay Critch on On The Radar: https://www.youtube.com/watch?v=MCcCIU1DfsQ

HUMBLE GIANT tracklist:

Lamar Jackson (Prod. by J6)
No Huddle (Prod. by YungGMoney)
Kick It (Prod. by Cash Cobain)
Tooo Rare (Prod. by J6 & JayPluggz)
Parker (Prod. by JayPluggz)
Absent (Prod. by Tony Seltzer)
10PM on Fulton (Prod. by YungGMoney)
Final Boss (Prod. by Taurus)
Loaf (Produced by Ambezza)
Regular Type (Prod. by Laron & Joe Aste)
Check It Out (Prod. by B Wolf)
Never My Loss (Prod. by Taurus)
In The League (Prod. by Ambezza)

Photo credit: Garrett Bruce

Please contact Michelle or Chris for more info.

The Background:

Jay Critch may very well be the answer to New York’s calls for representation in the rap game. As a young kid, Jay Critch was fascinated by his older brother’s music. Listening to his brother rap, Critch began to eventually do the same. Born in 1998 in Clinton Hill, Critch wrote raps at a young age, but wasn’t recording until he was of preteen age. Rappers such as Lil Wayne, Fabolous, and Max B dominated Critch’s listening habits and became major influences in his own music career.