3.13.2020

Video: Jackboy – “Murda” ft. Casanova

The Pompano Beach Riser Recruits the Brooklyn Heavy-Hitter for a Steely-Eyed Southern Slapper

Critical Praise:

“Jackboy couches stouthearted streetisms in his minihooks, stuff that doesn’t really apply to your life, but feels fun to sing aloud, and seems primed for Instagram captions.” – The Ringer

“One thing is for certain: Jackboy is on his way.” – XXL

The Video:

Mixing strong pop instincts with stark street sensibilities, Jackboy is one of Florida’s rising stars. Taking aim at rappers who talk a big game without the steel to back it up, Jackboy shares “Murda,” a new music video. Attacking the swinging Southern instrumental with a sing-song flow, Jackboy proves his willingness to do anything he has to in order to survive and thrive–he has no time for those who exaggerate their circumstances for street cred: “Bullets/Ain’t gave me sh*t, b*tch, I took it/Play the game how it goes, you a rookie!” Brooklyn bruiser Casanova comes through with with a cold verse, exhibiting callous disregard for anyone who’d cross him. In the video, directed by FakeDell, the two rappers mob under blood-red lighting, daring the opps to make a wrong move.

“Murda” follows Jackboy’s recent video for “For That,” a collaboration with Louisiana rapper TEC. Earlier this year, the Sniper Gang emcee shared “Freedom Of Speech,” and last month he connected with YFN Lucci for “F*ck It.” In 2019, Jackboy released two projects, including the acclaimed Lost In My Head project, which dropped in September. Spanning 15 tracks, Lost In My Head takes listeners deep into Jackboy’s turbulent life in Broward County, ping-ponging from heartfelt missives like “Jail Talk,” to aggressive hitters’ anthems like “In the Uber with the Ruger, to mission statement “Not A Clone,” which racked up over 5 million views on its video. The tape also inspired videos for “No Cap” and the JetsonMade-produced “Bipolar” (3.1 million views). To close out 2019, Jackboy sampled Adele in the heart-wrenching “Hello Freestyle.“

Watch “Murda” ft. Casanova: https://youtu.be/bBItRTn2ZlU

Buy/Stream “Murda” ft. Casanova: https://empire.ffm.to/jackboy_murda

For Jackboy inquiries, please contact:
Michelle McDevitt – michelle@audibletreats.com
Erin Treat – erin@audibletreats.com

Jackboy Background

In three years of rapping, 22-year-old Jackboy has already achieved nearly 100 million YouTube views, 30 million at Soundcloud, and eight figure-streaming at Spotify. Born in Haiti and raised in Pompano Beach, Florida, the rapper beams with captivating personality and charisma. He emphasizes the important words, both in conversation and melodic rapping. Although spirited and youthful, the artist heard on “G To The A,” “Grimace,” and “Not A Clone,” appears wise beyond his years. Best friends with Kodak Black for over a decade, the Sniper Gang/EMPIRE artist released two albums, JackNDaBox and Lost In My Head, in 2019. Jackboy has plenty to say.

EMPIRE Background

EMPIRE was founded in 2010 as an artist-friendly, progressive digital distribution company. After early success, and identifying future icons such as Kendrick Lamar, Anderson .Paak, and Rich Homie Quan, EMPIRE was quickly regarded as a tastemaker in the industry and throughout the past five years evolved into a full-fledged record label, distributor and publisher for independent musicians. With the company and roster growing at a breakneck pace, EMPIRE has effectively disrupted a stale business model by bringing its energy, expertise, and acumen to its artists and labels. Today, EMPIRE works with some of music’s hottest talent, ranging from superstars such as T.I. and Snoop Dogg, red-hot newcomers such as SOB X RBE and Mozzy, and established veterans like Jim Jones and Redman. While remaining 100% independent, EMPIRE has also partnered with Atlantic Records for a joint venture, home to breakout star D.R.A.M. and propelled singles by Fat Joe & Remy Ma (“All The Way Up,” 2x Platinum), Tyga (“Taste,” 3x Platinum), and Lil Duval (“Smile”) to the top of the Billboard Hip-Hop Charts. In April 2018, EMPIRE signed a global distribution deal with Universal Music Group for select artist projects.