5.21.2021
Detroit Ambassador Icewear Vezzo Celebrates the Sounds of His City with Rich Off Pints, His New Mixtape
The Respected Scene Architect Affirms His Realness in the “Choppy Talk” Video
Featuring Appearances from Trippie Redd, Lil Yachty, EST Gee, Rio Da Yung OG & More, Rich Off Pints is Available Everywhere via Iced Up Records / Active Mindz Music Group
Critical Praise:
“The King of contemporary Detroit rap” – HYPEBEAST
“‘Champions’ is arguably the best single out of Detroit this year” – Pitchfork
“As a Detroit hip-hop veteran, Icewear Vezzo has earned his position in the city’s hierarchy. With his first mixtape, The Clarity, dropping in 2013, and turning into a series, along with his presence in Detroit, the groundwork he’s put in over time is respected.” – XXL
“Icewear Vezzo has been at the forefront of the city’s takeover for nearly a decade, steadily releasing anthems for the Michigan streets. Rich Off Pints, the latest project from the “Up The Sco” rapper, is a celebration of Vezzo’s success, from trapping to becoming one of Detroit’s brightest stars.” – HipHopDX
“Each of [Icewear Vezzo’s] music releases is audible proof that he’s one of the best in Detroit” – REVOLT
The Mixtape + Video:
Known for his lyrical realism and top tier hustler bonafides, Icewear Vezzo embodies the spirit of Detroit hip-hop. Paying tribute to his hometown scene as he celebrates the success for which he worked so hard, Vezzo shares Rich Off Pints, a new mixtape. The new mixtape is a testament to Vezzo’s self-made status and entrepreneurial spirit, reflecting on the rapper’s climb from street-savvy striver to pillar of his community–he didn’t just hustle to make a quick buck, he hustled to materially improve the long-term prospects of his family and community. On the project, Vezzo shows his introspective side on songs like “Still With Me” (“Used to have sh*t to live for, now I have plenty reasons,” spits Vezzo on the track), but he’s more than happy to unleash his razor-sharp tough talk on bangers like “Jack Artist” and “Kitchen.”
Forever thinking of the bigger picture, Vezzo ensured that Rich Off Pints reflects the vibrancy of Michigan’s flourishing rap scene. The project reverberates with the sounds of Detroit area sound architects like Max Beats, Michigan Meech, Wayne, and more. Vezzo invites some of the most exciting Michigan rappers in the scene to share the spotlight with him, including Rio Da Yung OG, Peezy, Louie Ray, among many others. With additional appearances from respected names like Trippie Redd, Lil Yachty, EST Gee, Dreezy, BIG 30, and more, Rich Off Pints tells Vezzo’s story while paying tribute to a Detroit scene he helped foster.
Along with Rich Off Pints, Vezzo shares the video for “Choppy Talk,” a highlight from the project. Produced by Max Beats, “Choppy Talk” is a no-nonsense smack talker with an ominous low-note piano riff and insistent percussion. Rhyming with his trademark calm, Vezzo elucidates the many reasons why he is not one to be trifled with: “I’m a lean-sippin, pill-poppin’, dread-headed, real Rasta/Choppa shoota, hit ’em, they gon’ have to fly in real doctors.” In the video, Vezzo rocks an Iced Up Records jacket as he takes his Range Rover to a Detroit neighborhood with a few of his most loyal associates. The “Choppy Talk” video is the latest in a series of high-quality visuals, including the red hot “Up The Scoe” ft. Lil Durk (over 6.4 million YouTube views), “Autograph,” a collaboration with “Coochie Man” YN Jay, and most recently, “New Day,” in which Vezzo and his signee IUR Jetto rhyme over Helluva’s flip of the sample famously used in “Dipset Anthem.”
Currently charting at #9 on Rolling Stone’s Breakthrough 25 chart, Vezzo is locked-in, making some of the best music thus far in his career and attracting A-List collaborators who respect his hustle. With Rich Off Pints, Vezzo takes another step towards the kind of recognition from the mainstream that he’s already earned in Detroit. Rich Off Pints is available everywhere via Iced Up Records / Active Mindz Music Group
Buy/Stream Rich Off Pints: https://foundation-media.ffm.to/richoffpints
Watch “Choppy Talk”: https://youtu.be/PwieUFalgMU
Rich Off Pints Tracklist:
- 6 Up (Produced By Max Beats)
- Choppy Talk (Produced By Max Beats)
- Live in STL (Produced by Max Beats)
- 1 Of 1 (Produced Michigan Meech)
- Jack Artist ft Rio Da Yung OG (Produced by 2 Side)
- Free Kill (Produced by Reule)
- Still With Me (Produced by David Wesson)
- Lambo Chop (Produced by Max Beats)
- Ventin (Prodcued by Reddi)
- Fucc the Clout (Produced by Wayne)
- Kitchen ft Big 30 (Produced by Max Beats)
- Need Me ft Dreezy
- Dawg Shit ft Peezy (Produced by Max Beats)
- Spice Talk Ft Krispylife Kidd, Rio Da Yung OG, Louie Ray & Lil E (Produced by Wayne)
- Kobe ft EST Gee (Produced by Kdinero)
- Goat fr ft Trippie Red (Produced by June the Genius)
- G6 Ft Lil Yatchy (Produced by Max Leone)
- That’s It (Produced by The Realist)
Please contact Michelle or Andrea for more info.
The Background:
Respected from The A to The Bay and everywhere in between, Icewear Vezzo helped build the Detroit rap scene into the flourishing behemoth it is today. Since releasing his first mixtape The Clarity in 2013, Vezzo built a large and loyal fanbase in The Mitten and beyond, feeding the streets and his 131k YouTube subscribers with high-quality releases and representing for Detroit on tracks by Big Sean, G Herbo, Drakeo The Ruler, DJ Mustard, Zaytoven, and many others. The 31-year-old artist frequently collaborates with other major figures in the Detroit scene, including Peezy and Babyface Ray, who he featured on his street hit –in just the past two years, Vezzo made waves with songs like “Meg Thee Stallion” ft. Babyface Ray, GT & Veeze (7.8 million YouTube views. named one of the Best Songs of 2020 by Passion Of The Weiss), “The Sit-Down” ft. Babyface Ray (6.2 million views), and “Dog Action” ft. Rio Da Yung OG (10 million YouTube views).
In addition to his heavy stature in the rap game, Vezzo makes moves as an entrepreneur in multiple industries. He’s the owner of his own label Iced Up Records, recently launched the Iced Up Films, a production company whose first film Price Of Love (starring Vezzo himself) is available for rent on Amazon, and is the CEO of his own clothing company Drank God Clothing. Though he’s a self-made man, Vezzo never forgets to give back–his company Iced Up Realty focuses on providing affordable housing in the Detroit community in which he was raised, and he teamed up with his mom to start The Detroit Rappers Organization, which is heavily involved in seasonal giveaways and field trips for Detroit’s youth.
Links:
official site | instagram | twitter | youtube | spotify
Rich Off Pints: https://foundation-media.ffm.to/richoffpints
“Choppy Talk”: https://www.youtube.com/watch?v=ZzmV6xMq-d8
“New Day” ft. IUR Jetto: https://youtu.be/ZZbxUCRLnaY
“Up The Sco'” ft. Lil Durk: https://youtu.be/hTsucLPqWD8 / http://foundation-media.ffm.to/upthesco