2.2.2024

Album: Icewear Vezzo – Live From The 6

Critical Praise:

“His latest project basks in the idea that an album this regionally specific can still have nationwide appeal.” – Pitchfork

“The King of contemporary Detroit rap” – HYPEBEAST

“As a Detroit hip-hop veteran, Icewear Vezzo has earned his position in the city’s hierarchy. With his first mixtape, The Clarity, dropping in 2013, and turning into a series, along with his presence in Detroit, the groundwork he’s put in over time is respected.” – XXL

“I don’t think a day will go by moving forward where he isn’t one of the main points in every conversation about rap all over the world.” – Lyrical Lemonade

The Album:

Icewear Vezzo rose from the Detroit trenches to become a successful entrepreneur and one of his city’s most beloved rap stars. Taking a clear-eyed look at the neighborhood that helped shape who he is today, Vezzo drops Live From The 6, his new album. Live From The 6 is a down-and-dirty collection of sinister street stories, alternating raw hustler’s anthems that elucidate the mindset required to escape rough circumstances with thoughtful reflections on the toll life on the streets take on those who make it out.

With an exception of a feature from DaBaby, who appears on glistening new single “Perfect” (which reached the Top 25 of YouTube Music’s Trending Chart), and YTB Fatt on menacing slapper “Come Outside,” Live From The 6 keeps things local, recruiting fellow 6 Mile rappers like Detroit star Babyface Ray, and Vezzo’s Iced Up Records associate Chuckie CEO, plus an army of local producers (including frequent collaborators B Wolf and Max Beats) to add soulful or sinister sounds, to fit Vezzo’s vibe. The culmination of Vezzo’s evolution from street-level hustler to a global ambassador for Detroit rap, Live From The 6 is available everywhere via Iced Up Records/Quality Control Music.

A pillar of the scene for nearly a decade, Icewear Vezzo is one of Detroit’s defining rap stars. He built his reputation with his acclaimed Rich Off Pints series of mixtapes. In 2022, the rapper and his label Iced Up Records entered into a partnership with Quality Control Music, where he was a natural fit with the label’s illustrious roster. With Quality Control, he released Paint The City in late 2022, which was home to the hit single “It’s All On U” ft. Kodak Black, as well as guest spots from Future, Jeezy, 2 Chainz, and more.

Vezzo’s deal with Quality Control continues an exciting period of success for the budding superstar. Consistently racking up more than 4 million streams on his catalog per week, Vezzo’s ambitions reach far beyond music, and even beyond the physical realm. The Iced Up Records CEO is a serial entrepreneur, starting his own businesses in fields as diverse as real estate, cannabis, snacks (We Eatin! brand recently dropped Vezzo’s own flavor of chips, called Vezzo Hotz), and jewelry maintenance.

With limitless ambition and the work ethic to achieve his every desire, it’s only a matter of time before Icewear Vezzo takes over the game.

Stream Live From The 6: https://icewearvezzo.lnk.to/livefromthe6

Watch “Perfect” ft. DaBaby: https://www.youtube.com/watch?v=IsW2sR8pidk

Live From The 6 tracklist:

Intro – Skit
Class of 2024
Projects
Perfect ft. DaBaby
Rap Game
Momma Mil
Motion ft. Babyface Ray
Ain’t Enough
Come Outside ft. YTB Fatt
I Ain’t Mad At Ya
Chose Me ft. Chuckie CEO
Different Day
I’m The One

For more info about Icewear Vezzo, please contact Michelle or Annjie

The Background:

Respected from The A to The Bay and everywhere in between, Icewear Vezzo helped build the Detroit rap scene into the flourishing behemoth it is today. Since releasing his first mixtape The Clarity in 2013, Vezzo built a large and loyal fanbase in The Mitten and beyond, feeding the streets and his 131k YouTube subscribers with high-quality releases and representing for Detroit on tracks by Big Sean, G Herbo, Drakeo The Ruler, DJ Mustard, Zaytoven, and many others. The 31-year-old artist frequently collaborates with other major figures in the Detroit scene, including Peezy and Babyface Ray. Vezzo made waves with songs like “Meg Thee Stallion” ft. Babyface Ray, GT & Veeze (7.8 million YouTube views. named one of the Best Songs of 2020 by Passion Of The Weiss), “The Sit-Down” ft. Babyface Ray (6.2 million views), and “Dog Action” ft. Rio Da Yung OG (10 million YouTube views).

In addition to his heavy stature in the rap game, Vezzo makes moves as an entrepreneur in multiple industries. He’s the owner of his own label Iced Up Records, recently launched the Iced Up Films, a production company whose first film Price Of Love (starring Vezzo himself) is available for rent on Amazon, and is the CEO of his own clothing company Drank God Clothing. Though he’s a self-made man, Vezzo never forgets to give back–his company Iced Up Realty focuses on providing affordable housing in the Detroit community in which he was raised, and he teamed up with his mom to start The Detroit Rappers Organization, which is heavily involved in seasonal giveaways and field trips for Detroit’s youth.