11.1.2023
Icewear Vezzo Officially Announces Live From The 6, Coming Soon via Iced Up Records/Quality Control Music
The Detroit Native Reflects on His Rise in “I Ain’t Mad At Ya” Video
Vezzo Continues His Hot Streak, Touring His Home 6 Mile Neighborhood From His Maybach In a New Video
Critical Praise:
“His latest project basks in the idea that an album this regionally specific can still have nationwide appeal.” – Pitchfork
“The King of contemporary Detroit rap” – HYPEBEAST
“As a Detroit hip-hop veteran, Icewear Vezzo has earned his position in the city’s hierarchy. With his first mixtape, The Clarity, dropping in 2013, and turning into a series, along with his presence in Detroit, the groundwork he’s put in over time is respected.” – XXL
“I don’t think a day will go by moving forward where he isn’t one of the main points in every conversation about rap all over the world.” – Lyrical Lemonade
The Video:
Before he was a successful rapper and entrepreneur, Icewear Vezzo learned how to hustle on the streets of 6 Mile in Detroit. Vezzo might be a force in his city’s rap scene, with hundreds of millions of streams to his name, but he has still never left where he came from, as proven by Live From The 6, his upcoming album. Live From The 6 is a down-and-dirty collection of sinister street stories, including recent singles “Love In The City,” “Back On Road” (2.1 million YouTube views) and “Raw ASL“ (2.3 million views). The upcoming project keeps things local, with the only featured verses coming from signees to Vezzo’s Iced Up Records label. The follow-up to last year’s Paint The City, a Gangsta Grillz mixtape hosted by DJ Drama, and his popular mixtape series Rich Off Pints, Live From The 6 arrives in the coming weeks via Iced Up Records/Quality Control Music.
Along with the official announcement of the tape, Vezzo shares “I Ain’t Mad At Ya,” a new music video. Produced by B Wolf, “I Ain’t Mad At Ya” is a sleekly propulsive minor-key rap ballad, his airy keyboards providing a canvas for Vezzo to paint on with his early life reflections and a,bitious aspirations: “Cracked the code, I picked the pieces up, it’s a collage/Matching Rolls, we done sent the Reaper up to look at God,” spits Vezzo. In the video, directed by Richtown Magazine for IUR Films, Vezzo shows off his fleet of luxury vehicles before taking a tour around his home neighborhood.
A pillar of the Detroit scene for nearly a decade, Vezzo launched an upward trajectory towards street rap stardom during his breakout 2022. Last year, Vezzo and his own Iced Up Records entered into a partnership with Quality Control Music, where he was a natural fit with the label’s illustrious roster. Vezzo’s first release with QC was Paint The City, a Gangsta Grillz mixtape hosted by DJ Drama. Home to the hit single “It’s All On U” ft. Kodak Black, as well as guest spots from Future, Jeezy, 2 Chainz, and more, Paint The City was a natural evolution and elevatin from his acclaimed Rich Off Pints series of mixtapes. Earlier this year, Vezzo hopped on the remix to “2 Million Up,” the GOLD-certified single by Vezzo’s Eastside associate Peezy, and most recently, he teamed with YTB Fatt for the demonic “Come Outside.”
Vezzo’s deal with Quality Control continues an exciting period of success for the budding superstar. Consistently racking up more than 4 million streams on his catalog per week, Vezzo’s ambitions reach far beyond music, and even beyond the physical realm. The Iced Up Records CEO is a serial entrepreneur, starting his own businesses in fields as diverse as real estate, cannabis, snacks (We Eatin! brand recently dropped Vezzo’s own flavor of chips, called Vezzo Hotz), and jewelry maintenance.
With limitless ambition and the work ethic to achieve his every desire, it’s only a matter of time before Icewear Vezzo takes over the game. Stay tuned for more announcements about Live From The 6 soon.
Watch “I Ain’t Mad At Ya”: https://www.youtube.com/watch?v=ZhzQfHqUIBw
Photo credit: @darionjenard
For more info about Icewear Vezzo, please contact Michelle or Annjie
The Background:
Respected from The A to The Bay and everywhere in between, Icewear Vezzo helped build the Detroit rap scene into the flourishing behemoth it is today. Since releasing his first mixtape The Clarity in 2013, Vezzo built a large and loyal fanbase in The Mitten and beyond, feeding the streets and his 131k YouTube subscribers with high-quality releases and representing for Detroit on tracks by Big Sean, G Herbo, Drakeo The Ruler, DJ Mustard, Zaytoven, and many others. The 31-year-old artist frequently collaborates with other major figures in the Detroit scene, including Peezy and Babyface Ray. Vezzo made waves with songs like “Meg Thee Stallion” ft. Babyface Ray, GT & Veeze (7.8 million YouTube views. named one of the Best Songs of 2020 by Passion Of The Weiss), “The Sit-Down” ft. Babyface Ray (6.2 million views), and “Dog Action” ft. Rio Da Yung OG (10 million YouTube views).
In addition to his heavy stature in the rap game, Vezzo makes moves as an entrepreneur in multiple industries. He’s the owner of his own label Iced Up Records, recently launched the Iced Up Films, a production company whose first film Price Of Love (starring Vezzo himself) is available for rent on Amazon, and is the CEO of his own clothing company Drank God Clothing. Though he’s a self-made man, Vezzo never forgets to give back–his company Iced Up Realty focuses on providing affordable housing in the Detroit community in which he was raised, and he teamed up with his mom to start The Detroit Rappers Organization, which is heavily involved in seasonal giveaways and field trips for Detroit’s youth.
Links:
official site | instagram | twitter | youtube | spotify
“I Ain’t Mad At Ya”: https://www.youtube.com/watch?v=ZhzQfHqUIBw
“Come Outside” ft. YTB Fatt: https://www.youtube.com/watch?v=-fY6xeWB8eM
“Love In The City”: https://www.youtube.com/watch?v=OiQGFiCVlTQ
“Raw ASL”: https://youtu.be/_JOKel8sKhE
“Back On Road”: https://youtu.be/dAfcBZriVkQ
Paint The City (w/ DJ Drama): https://icewearvezzo.lnk.to/paintthecity
“One Time” (w/ DJ Drama) ft. Jeezy: https://www.youtube.com/watch?v=v5bc1JW3yYI
“God Bless The 6” (w/ DJ Drama) ft. Babyface Ray: https://www.youtube.com/watch?v=9Bdn8pNatpw
“It’s All On U” ft. Kodak Black: https://www.youtube.com/watch?v=mqqkq_PCxCI / https://icewearvezzo.lnk.to/itsallonyou
“Whatever” ft. Key Glock: https://www.youtube.com/watch?v=EIKOQjjcl_c
Rich Off Pints 3: https://foundation-media.ffm.to/rop3