8.14.2023

Video: Icewear Vezzo – “Love In The City“

The Detroit Native and Quality Control Music Signee Returns to His Roots in the Clip for This Helluva-Produced Highlight From the Upcoming Live From The 6

Critical Praise:

“His latest project basks in the idea that an album this regionally specific can still have nationwide appeal.” – Pitchfork

“The King of contemporary Detroit rap” – HYPEBEAST

“As a Detroit hip-hop veteran, Icewear Vezzo has earned his position in the city’s hierarchy. With his first mixtape, The Clarity, dropping in 2013, and turning into a series, along with his presence in Detroit, the groundwork he’s put in over time is respected.” – XXL

“I don’t think a day will go by moving forward where he isn’t one of the main points in every conversation about rap all over the world.” – Lyrical Lemonade

The Video:

Icewear Vezzo escaped the unforgiving streets of his home neighborhood of 6 Mile in Detroit, but he will always be grateful for the lessons he learned. Heading back to the 6 to connect with his community, Vezzo shares “Love In The City,” his new music video. Produced by Motor City maestro Helluva, “Love For The City” moves forward with a soulful bounce, providing a platform for Vezzo to reflect on his relationship with the city that raised him. Echoing a sentiment delivered memorably by Jay-Z in 2001, Vezzo laments the lack of love in the city, though he understands that his fellow Detroiters are too busy hustling to emerge from their desperate circumstances. In the video, directed by Boomin Films, Vezzo takes his Rolls Royce back to 6 Mile, chopping it up with the locals and spreading love, because no one else will.

“Love In The City” is the latest video from Live From The 6, Vezzo’s upcoming mixtape. A down-and-dirty collection of sinister street stories, Live From The 6 keeps things local, with the only featured verses coming from signees to Vezzo’s Iced Up Records label. Featuring the recent singles “Back On Road” (1.5 million YouTube views) and “Raw ASL“ (1.2 million views), Live From The 6 arrives this summer via Iced Up Records / Quality Control Music.”

“Love In The City” continues Vezzo’s upward trajectory towards street rap stardom, following up a breakout 2022. Last year, Vezzo and his own Iced Up Records entered into a partnership with Quality Control Music, where he was a natural fit with the label’s illustrious roster. Vezzo’s first release with QC was Paint The City, a Gangsta Grillz mixtape hosted by DJ Drama. Home to the hit single “It’s All On U” ft. Kodak Black, as well as guest spots from Future, Jeezy, 2 Chainz, and more, Paint The City was a natural evolution and elevatin from his acclaimed Rich Off Pints series of mixtapes. Most recently, Vezzo hopped on the remix to “2 Million Up,” the GOLD-certified single by Vezzo’s Eastside associate Peezy.

Vezzo’s deal with Quality Control continues an exciting period of success for the budding superstar. Consistently racking up more than 4 million streams on his catalog per week, Vezzo’s ambitions reach far beyond music, and even beyond the physical realm. The Iced Up Records CEO is a serial entrepreneur, starting his own businesses in fields as diverse as real estate, cannabis, snacks (We Eatin! brand recently dropped Vezzo’s own flavor of chips, called Vezzo Hotz), and jewelry maintenance.

With limitless ambition and the work ethic to achieve his every desire, it’s only a matter of time before Icewear Vezzo takes over the game. Stay tuned for Vezzo’s next mixtape, Live From The 6, coming very soon.

Watch “Love In The City”: https://www.youtube.com/watch?v=OiQGFiCVlTQ

Stream “Love In The City”: apple | spotify

For more info about Icewear Vezzo, please contact Michelle or Annjie

The Background:

Respected from The A to The Bay and everywhere in between, Icewear Vezzo helped build the Detroit rap scene into the flourishing behemoth it is today. Since releasing his first mixtape The Clarity in 2013, Vezzo built a large and loyal fanbase in The Mitten and beyond, feeding the streets and his 131k YouTube subscribers with high-quality releases and representing for Detroit on tracks by Big Sean, G Herbo, Drakeo The Ruler, DJ Mustard, Zaytoven, and many others. The 31-year-old artist frequently collaborates with other major figures in the Detroit scene, including Peezy and Babyface Ray, who he featured on his street hit –in just the past two years, Vezzo made waves with songs like “Meg Thee Stallion” ft. Babyface Ray, GT & Veeze (7.8 million YouTube views. named one of the Best Songs of 2020 by Passion Of The Weiss), “The Sit-Down” ft. Babyface Ray (6.2 million views), and “Dog Action” ft. Rio Da Yung OG (10 million YouTube views).

In addition to his heavy stature in the rap game, Vezzo makes moves as an entrepreneur in multiple industries. He’s the owner of his own label Iced Up Records, recently launched the Iced Up Films, a production company whose first film Price Of Love (starring Vezzo himself) is available for rent on Amazon, and is the CEO of his own clothing company Drank God Clothing. Though he’s a self-made man, Vezzo never forgets to give back–his company Iced Up Realty focuses on providing affordable housing in the Detroit community in which he was raised, and he teamed up with his mom to start The Detroit Rappers Organization, which is heavily involved in seasonal giveaways and field trips for Detroit’s youth.