7.14.2023

Icewear Vezzo Shares “Raw ASL,” a New Video from Upcoming Live From the 6 Mixtape

The Detroit Native Quality Control Emcee Salutes His Home Neighborhood, Filming a Slice-of-Life Video Featuring 6 Mile Residents (Including Babyface Ray

Critical Praise:

“His latest project basks in the idea that an album this regionally specific can still have nationwide appeal.” – Pitchfork

“The King of contemporary Detroit rap” – HYPEBEAST

“As a Detroit hip-hop veteran, Icewear Vezzo has earned his position in the city’s hierarchy. With his first mixtape, The Clarity, dropping in 2013, and turning into a series, along with his presence in Detroit, the groundwork he’s put in over time is respected.” – XXL

“I don’t think a day will go by moving forward where he isn’t one of the main points in every conversation about rap all over the world.” – Lyrical Lemonade

The Announcement:

A master hustler who rose from desperate circumstances to the top of the rap game, Icewear Vezzo lives with the lessons he learned on the Detroit streets. Returning to the neighborhood that raised him as a hero, the 6 Mile native announces Live From The 6, his next tape. A down-and-dirty collection of sinister street stories, Live From The 6 keeps things local, with the only featured verses coming from signees to Vezzo’s Iced Up Records label. Featuring the recent single “Back On Road” (1.2 million YouTube views), Live From The 6 arrives this summer via Iced Up Records / Quality Control Music.

Along with the announcement, Vezzo reports live from 6 Mile in his new video for “Raw ASL.” Pronounced like “raw as hell,” the new song is a refinement on the low-note piano-driven bangers on which Vezzo made his name. Vezzo stacks flex on top of flex, leaving little doubt that he lives up to the song’s title: “I be really chillin on the low, b*tch I ain’t rap for weeks/Made a couple mils and I got bored, now I’m back to eatin’.” Filmed like a local news report, the video for “Raw ASL” shines a spotlight on the colorful residents of the 6 Mile neighborhood, ranging from energetic children all the way to Babyface Ray, Vezzo’s fellow 6 Mile ambassador.

“Raw ASL” continues Vezzo’s upward trajectory towards street rap stardom, following up a breakout 2022. Last year, Vezzo and his own Iced Up Records entered into a partnership with Quality Control Music, where he was a natural fit with the label’s illustrious roster. Vezzo’s first release with QC was Paint The City, a Gangsta Grillz mixtape hosted by DJ Drama. Home to the hit single “It’s All On U” ft. Kodak Black, as well as guest spots from Future, Jeezy, 2 Chainz, and more, Paint The City was a natural evolution and elevatin from his acclaimed Rich Off Pints series of mixtapes. Most recently, Vezzo hopped on the remix to “2 Million Up,” the GOLD-certified single by Vezzo’s Eastside associate Peezy.

Vezzo’s deal with Quality Control continues an exciting period of success for the budding superstar. Consistently racking up more than 4 million streams on his catalog per week, Vezzo’s ambitions reach far beyond music, and even beyond the physical realm. The Iced Up Records CEO is a serial entrepreneur, starting his own businesses in fields as diverse as real estate, cannabis, snacks (We Eatin! brand recently dropped Vezzo’s own flavor of chips, called Vezzo Hotz), and jewelry maintenance.

With limitless ambition and the work ethic to achieve his every desire, it’s only a matter of time before Icewear Vezzo takes over the game. Stay tuned for Vezzo’s next mixtape, Live From The 6, coming very soon.

Watch “Raw ASL”: https://youtu.be/_JOKel8sKhE

Stream “Raw ASL”: Spotify | Apple

For more info about Icewear Vezzo, please contact Michelle or Annjie

The Background:

Respected from The A to The Bay and everywhere in between, Icewear Vezzo helped build the Detroit rap scene into the flourishing behemoth it is today. Since releasing his first mixtape The Clarity in 2013, Vezzo built a large and loyal fanbase in The Mitten and beyond, feeding the streets and his 131k YouTube subscribers with high-quality releases and representing for Detroit on tracks by Big Sean, G Herbo, Drakeo The Ruler, DJ Mustard, Zaytoven, and many others. The 31-year-old artist frequently collaborates with other major figures in the Detroit scene, including Peezy and Babyface Ray, who he featured on his street hit –in just the past two years, Vezzo made waves with songs like “Meg Thee Stallion” ft. Babyface Ray, GT & Veeze (7.8 million YouTube views. named one of the Best Songs of 2020 by Passion Of The Weiss), “The Sit-Down” ft. Babyface Ray (6.2 million views), and “Dog Action” ft. Rio Da Yung OG (10 million YouTube views).

In addition to his heavy stature in the rap game, Vezzo makes moves as an entrepreneur in multiple industries. He’s the owner of his own label Iced Up Records, recently launched the Iced Up Films, a production company whose first film Price Of Love (starring Vezzo himself) is available for rent on Amazon, and is the CEO of his own clothing company Drank God Clothing. Though he’s a self-made man, Vezzo never forgets to give back–his company Iced Up Realty focuses on providing affordable housing in the Detroit community in which he was raised, and he teamed up with his mom to start The Detroit Rappers Organization, which is heavily involved in seasonal giveaways and field trips for Detroit’s youth.