Detroit Heavy-Hitter Icewear Vezzo Announces Rich Off Pints, His Upcoming Mixtape, Releasing on May 21st
The “King Of Contemporary Detroit Rap” Shares the Video for the Helluva-Produced “New Day” ft. IUR Jetto
Featuring Appearances from Trippie Redd, Lil Yachty, EST Gee, Rio Da Yung OG & More, Rich Off Pints is a Testament to Vezzo’s Entrepreneurial Spirit and His Hometown’s Rap Scene
“The King of contemporary Detroit rap” – HYPEBEAST
“‘Champions’ is arguably the best single out of Detroit this year” – Pitchfork
“As a Detroit hip-hop veteran, Icewear Vezzo has earned his position in the city’s hierarchy. With his first mixtape, The Clarity, dropping in 2013, and turning into a series, along with his presence in Detroit, the groundwork he’s put in over time is respected.” – XXL
A quintessential connector and a towering figure in the Detroit rap scene, Icewear Vezzo hustled hard to create a successful rap career and a flourishing entrepreneurial empire. Examining his origins and saluting the bustling hometown Detroit scene he helped foster, Vezzo announces Rich Off Pints, his upcoming mixtape. Rich Off Pints reflects Vezzo’s self-made status, harkening back to the days when he had to turn to illicit activities to survive, but taking in comfort in the fact that he’s escaped that life and is wealthy in ways that transcend monetary value (“Used to have sh*t to live for, now I have plenty reasons,” spits Vezzo on project highlight “Still With Me”).
Throughout, Vezzo is cool, calm, and collected, methodically delivering detailed accounts of his exploits as a striver and a thriver with an easygoing rasp. Vezzo takes pride in his role as a monumental figure in Detroit’s music scene, inviting some of the most exciting Michigan rappers in the scene to share the spotlight with him, including Rio Da Yung OG, Peezy, Louie Ray, and more, and rhyming over production from Detroit area sound architects like Max Beats and Michigan Meech. With additional appearances from respected names like Trippie Redd, Lil Yachty, EST Gee, Dreezy, BIG 30, and more, Rich Off Pints arrives on May 21st via Iced Up Records/Active Mindz Music Group.
Along with the announcement of Rich Off Pints, Vezzo shares “New Day,” a hard-hitting new music video. Produced by Detroit sound architect Helluva, known for his hits with Tee Grizzley and more, the hard-hitting “New Day” puts a new spin on the sample famously used in “Dipset Anthem,” splicing in booming 808s and propulsive hi-hats. Icewear Vezzo and Iced Up Records signee IUR Jetto trade streetwise verses, nonchalantly explaining why they stunt harder than their haters ever will: “A real hustler everything get gone I put my hands on/30 inches put em on my dunk, I get my slam on,” asserts Vezzo. In the video, directed by SPRK, Vezzo and Jetto sip from styrofoam cups as they show off the starry ceiling in their Rolls Royce and post up with homies in a liquor store parking lot. The video for “New Day” follows high quality collaborations with Lil Durk for “Up The Scoe” (nearly 6 million YouTube views since early April) and Flint fan favorite YN Jay for “Autograph.”
Currently charting at #9 on Rolling Stone’s Breakthrough 25 chart, Vezzo is locked-in, making some of the best music thus far in his career and attracting A-List collaborators who respect his hustle. With Rich Off Pints, Vezzo tells his story while elevating artists from his Michigan community.
Watch “New Day” ft. IUR Jetto: https://youtu.be/ZZbxUCRLnaY
Rich Off Pints Tracklist:
- 6 Up (Produced By Max Beats)
- Choppy Talk (Produced By Max Beats)
- Live in STL (Produced by Max Beats)
- 1 Of 1 (Produced Michigan Meech)
- Jack Artist ft Rio Da Yung OG (Produced by 2 Side)
- Free Kill (Produced by Reule)
- Still With Me (Produced by David Wesson)
- Lambo Chop (Produced by Max Beats)
- Ventin (Prodcued by Reddi)
- Fucc the Clout (Produced by Wayne)
- Kitchen ft Big 30 (Produced by Max Beats)
- Need Me ft Dreezy
- Dawg Shit ft Peezy (Produced by Max Beats)
- Spice Talk Ft Krispylife Kidd, Rio Da Yung OG, Louie Ray & Lil E (Produced by Wayne)
- Kobe ft EST Gee (Produced by Kdinero)
- Goat fr ft Trippie Red (Produced by June the Genius)
- G6 Ft Lil Yatchy (Produced by Max Leone)
- That’s It (Produced by The Realist)
Respected from The A to The Bay and everywhere in between, Icewear Vezzo helped build the Detroit rap scene into the flourishing behemoth it is today. Since releasing his first mixtape The Clarity in 2013, Vezzo built a large and loyal fanbase in The Mitten and beyond, feeding the streets and his 131k YouTube subscribers with high-quality releases and representing for Detroit on tracks by Big Sean, G Herbo, Drakeo The Ruler, DJ Mustard, Zaytoven, and many others. The 31-year-old artist frequently collaborates with other major figures in the Detroit scene, including Peezy and Babyface Ray, who he featured on his street hit –in just the past two years, Vezzo made waves with songs like “Meg Thee Stallion” ft. Babyface Ray, GT & Veeze (7.8 million YouTube views. named one of the Best Songs of 2020 by Passion Of The Weiss), “The Sit-Down” ft. Babyface Ray (6.2 million views), and “Dog Action” ft. Rio Da Yung OG (10 million YouTube views).
In addition to his heavy stature in the rap game, Vezzo makes moves as an entrepreneur in multiple industries. He’s the owner of his own label Iced Up Records, recently launched the Iced Up Films, a production company whose first film Price Of Love (starring Vezzo himself) is available for rent on Amazon, and is the CEO of his own clothing company Drank God Clothing. Though he’s a self-made man, Vezzo never forgets to give back–his company Iced Up Realty focuses on providing affordable housing in the Detroit community in which he was raised, and he teamed up with his mom to start The Detroit Rappers Organization, which is heavily involved in seasonal giveaways and field trips for Detroit’s youth.
“New Day” ft. IUR Jetto: https://youtu.be/ZZbxUCRLnaY