Icewear Vezzo Hustles Hard with Jeezy in “One Time” Video
The Detroit Heavy-Hitter Prepares for Paint The City, a Gangsta Grillz Mixtape Hosted by DJ Drama, Coming 12/8
The Celebrated 6 Mile Native Kicks It With a Trap Legend As He Prepares For His First Project with Quality Control Music
“His latest project basks in the idea that an album this regionally specific can still have nationwide appeal.” – Pitchfork
“The King of contemporary Detroit rap” – HYPEBEAST
“As a Detroit hip-hop veteran, Icewear Vezzo has earned his position in the city’s hierarchy. With his first mixtape, The Clarity, dropping in 2013, and turning into a series, along with his presence in Detroit, the groundwork he’s put in over time is respected.”- XXL
“I don’t think a day will go by moving forward where he isn’t one of the main points in every conversation about rap all over the world.” – Lyrical Lemonade
A slick-talking Detroit hero who’s steadily upped his ante in recent years, Icewear Vezzo drips with insights into successful street living. Teaming up with a fellow hustler for his latest music video, Vezzo shares “One Time” ft. Jeezy. Complete with the menacing piano lines and ominous bells that characterize many of Vezzo’s most beloved tracks, “One Time” is an anthem dedicated to the trappers and the flexers, with a countdown chorus that demands to be chanted by a crowd: “Three times for the n****s in heaven/Four times for the bad b*tches that’s steppin.” Vezzo and Jeezy are complemented by the energetic ad-libs of the legendary DJ Drama, who also appears in the music video. Directed by Diesel Films, the video finds Vezzo, Jeezy, and Drama relaxing in Vezzo’s native 6 Mile, as they turn up in an abandoned warehouse.
“One Time” hails from Paint The City, the upcoming mixtape by Icewear Vezzo. Hosted by DJ Drama, Paint The City is the latest edition of the DJ’s famous Gangsta Grillz series of tapes. The new video is the second glimpse of the upcoming tape, following “God Bless The 6,” a collaboration with his fellow 6 Mile native Babyface Ray. The first full-length to be released since Vezzo signed to Quality Control Music, Paint The City is available everywhere on December 8th.
The upcoming tape arrives at the end of a banner year for the respected Detroit rapper. In July, Vezzo released his acclaimed Rich Off Pints 3, the concluding chapter of Vezzo’s signature mixtape series. Continuing the path set by 2021’s Rich Off Pints and Rich Off Pints 2, which generated a combined 150 million streams across platforms, Rich Off Pints 3 is the product of a man who has been through hell in the pursuit of better days. The tape recently earned praise from Pitchfork, who stated, “His latest project basks in the idea that an album this regionally specific can still have nationwide appeal.” Later in the summer, Vezzo connected with Kodak Black for “It’s All On U,” a buzzing single that racked up over 5 million streams on Spotify and 11 million views on YouTube.
Vezzo’s new deal with Quality Control marks the start of an exciting new period of success for the budding superstar. Consistently racking up more than 4 million streams on his catalog per week, Vezzo’s ambitions reach far beyond music, and even beyond the physical realm. The Iced Up Records CEO is a serial entrepreneur, starting his own businesses in fields as diverse as real estate, cannabis, snacks (We Eatin! brand recently dropped Vezzo’s own flavor of chips, called Vezzo Hotz), and jewelry maintenance. Vezzo is on track to be a pioneer in the burgeoning metaverse, with his own VezzoVerse launching soon and a forthcoming line of NFTs.
With limitless ambition and the work ethic to achieve his every desire, it’s only a matter of time before Icewear Vezzo takes over the game.
Watch “One Time” ft. Jeezy: https://www.youtube.com/watch?v=v5bc1JW3yYI
Stream “One Time” ft. Jeezy: https://icewearvezzo.lnk.to/onetime
Pre-save Paint The City: https://icewearvezzo.lnk.to/paintthecity
Respected from The A to The Bay and everywhere in between, Icewear Vezzo helped build the Detroit rap scene into the flourishing behemoth it is today. Since releasing his first mixtape The Clarity in 2013, Vezzo built a large and loyal fanbase in The Mitten and beyond, feeding the streets and his 131k YouTube subscribers with high-quality releases and representing for Detroit on tracks by Big Sean, G Herbo, Drakeo The Ruler, DJ Mustard, Zaytoven, and many others. The 31-year-old artist frequently collaborates with other major figures in the Detroit scene, including Peezy and Babyface Ray, who he featured on his street hit –in just the past two years, Vezzo made waves with songs like “Meg Thee Stallion” ft. Babyface Ray, GT & Veeze (7.8 million YouTube views. named one of the Best Songs of 2020 by Passion Of The Weiss), “The Sit-Down” ft. Babyface Ray (6.2 million views), and “Dog Action” ft. Rio Da Yung OG (10 million YouTube views).
In addition to his heavy stature in the rap game, Vezzo makes moves as an entrepreneur in multiple industries. He’s the owner of his own label Iced Up Records, recently launched the Iced Up Films, a production company whose first film Price Of Love (starring Vezzo himself) is available for rent on Amazon, and is the CEO of his own clothing company Drank God Clothing. Though he’s a self-made man, Vezzo never forgets to give back–his company Iced Up Realty focuses on providing affordable housing in the Detroit community in which he was raised, and he teamed up with his mom to start The Detroit Rappers Organization, which is heavily involved in seasonal giveaways and field trips for Detroit’s youth.
“One Time” ft. Jeezy (w/ DJ Drama): https://www.youtube.com/watch?v=v5bc1JW3yYI
“Whatever” ft. Key Glock: https://www.youtube.com/watch?v=EIKOQjjcl_c
Rich Off Pints 3: https://foundation-media.
“The Commission” ft. Peezy & Payroll Giovanni: https://www.youtube.
“First 48”: https://www.youtube.com/
“Richer Than My Opps”: https://youtu.be/
Rich Off Pints 2: https://foundation-media.ffm.to/richoffpints2
“Know The Difference” ft. Lil Baby: https://foundation-media.ffm.to/knowthedifference
“Tear The Club Up” ft. Future: https://foundation-media.ffm.to/teartheclubup
Rich Off Pints: https://foundation-media.ffm.to/richoffpints
“Choppy Talk”: https://youtu.be/PwieUFalgMU
“New Day” ft. IUR Jetto: https://youtu.be/ZZbxUCRLnaY