Icewear Vezzo Recruits Kodak Black for “It’s All On U” Song and Video
The Detroit Heavy-Hitter Signs With Quality Control Music
The Celebrated Rapper and Entrepreneur Shares a High-Profile Collab and Enters Into A Partnership With a Premier Rap Label
The 6 Mile Native’s New Mixtape Rich Off Pints 3 is Available Everywhere Now
“The King of contemporary Detroit rap” – HYPEBEAST
“‘Champions’ is arguably the best single out of Detroit this year” – Pitchfork
“As a Detroit hip-hop veteran, Icewear Vezzo has earned his position in the city’s hierarchy. With his first mixtape, The Clarity, dropping in 2013, and turning into a series, along with his presence in Detroit, the groundwork he’s put in over time is respected.”- XXL
“I don’t think a day will go by moving forward where he isn’t one of the main points in every conversation about rap all over the world.” – Lyrical Lemonade
Detroit heavy-hitter Icewear Vezzo announces his new record deal with Quality Control Music. The critically acclaimed artist and entrepreneur joins game-changing artists like Migos, Lil Baby, and City Girls on the label’s star-studded roster. Along with the signing announcement, Vezzo shares his new video single “It’s All On U,” a collaboration with rap superstar Kodak Black. The Kardiak-directed video finds Vezzo and Kodak mobbing in the Mitten, as Kodak rocks University of Michigan attire from head to toe.
“I think QC was the best fit for me,” says Icewear Vezzo. “The structure of the label and the way Coach and P respect the artists’ creativity—that’s important. You don’t see that a lot. They take what you already got and just add to it and make it way bigger.”
Icewear Vezzo’s entrepreneurial spirit and history of setting trends makes him a perfect fit for the label’s roster. The 6 Mile native established himself over a decade as one of the most respected slick-talkers in Detroit’s bustling rap scene. He was instrumental in shaping the city’s dark, piano-and-punchline-heavy sound with his popular Clarity, Robbin Season, and Rich Off Pints mixtape series.
“P and I have a lot in common with the way we look at the rap game and opportunities,” says Vezzo. “When we first linked up it was just ‘I f*ck with your brand, and your hustle.’ We just vibed. We just vibed for like a year straight before we even discussed the possibility of signing. I admire P–he’s doing sh*t a whole other way.”
Read a Q&A with Vezzo about his new deal at Billboard: https://www.billboard.com/music/rb-hip-hop/icewear-vezzo-signs-quality-control-interview-1235121533/
The Iced Up Records CEO’s new partnership arrives on the heels of Rich Off Pints 3, the concluding chapter of Vezzo’s signature mixtape series. Continuing the path set by 2021’s Rich Off Pints and Rich Off Pints 2, which generated a combined 150 million streams across platforms, Rich Off Pints 3 is the product of a man who has been through hell in the pursuit of better days. The tape recently earned praise from Pitchfork, who stated, “His latest project basks in the idea that an album this regionally specific can still have nationwide appeal.” The new project has guest appearances from Lil Baby, Lil Durk, Key Glock–who appeared with Vezzo last month in the video for “Whatever“–E-40, G Herbo, and many others, and is available everywhere via Iced Up Records.
Vezzo’s new deal with Quality Control marks the start of an exciting new period of success for the budding superstar. Consistently racking up more than 4 million streams on his catalog per week, Vezzo’s ambitions reach far beyond music, and even beyond the physical realm. The Iced Up Records CEO is a serial entrepreneur, starting his own businesses in fields as diverse as real estate, cannabis, snacks (We Eatin! brand recently dropped Vezzo’s own flavor of chips, called Vezzo Hotz), and jewelry maintenance. Vezzo is on track to be a pioneer in the burgeoning metaverse, with his own VezzoVerse launching soon and a forthcoming line of NFTs.
With limitless ambition and the work ethic to achieve his every desire, it’s only a matter of time before Icewear Vezzo takes over the game.
Stream Rich Off Pints 3: https://foundation-media.ffm.to/rop3
Rich Off Pints 3 tracklist:
1. F Blocc
2. On My Own
3. Play For Keeps ft. G Herbo
4. Know The Difference ft. Lil Baby
5. Ace of Spades
6. Times Like This
7. Get Back Pt. 2
8. Whatever ft. Key Glock
9. It’s On the Flo
10. Had To ft. E-40
11. You Ever ft. Baby Money
12. The 6
13. Up The Sco ft. Lil Durk
14. Rich Off Pints
Respected from The A to The Bay and everywhere in between, Icewear Vezzo helped build the Detroit rap scene into the flourishing behemoth it is today. Since releasing his first mixtape The Clarity in 2013, Vezzo built a large and loyal fanbase in The Mitten and beyond, feeding the streets and his 131k YouTube subscribers with high-quality releases and representing for Detroit on tracks by Big Sean, G Herbo, Drakeo The Ruler, DJ Mustard, Zaytoven, and many others. The 31-year-old artist frequently collaborates with other major figures in the Detroit scene, including Peezy and Babyface Ray, who he featured on his street hit –in just the past two years, Vezzo made waves with songs like “Meg Thee Stallion” ft. Babyface Ray, GT & Veeze (7.8 million YouTube views. named one of the Best Songs of 2020 by Passion Of The Weiss), “The Sit-Down” ft. Babyface Ray (6.2 million views), and “Dog Action” ft. Rio Da Yung OG (10 million YouTube views).
In addition to his heavy stature in the rap game, Vezzo makes moves as an entrepreneur in multiple industries. He’s the owner of his own label Iced Up Records, recently launched the Iced Up Films, a production company whose first film Price Of Love (starring Vezzo himself) is available for rent on Amazon, and is the CEO of his own clothing company Drank God Clothing. Though he’s a self-made man, Vezzo never forgets to give back–his company Iced Up Realty focuses on providing affordable housing in the Detroit community in which he was raised, and he teamed up with his mom to start The Detroit Rappers Organization, which is heavily involved in seasonal giveaways and field trips for Detroit’s youth.
“Whatever” ft. Key Glock: https://www.youtube.com/watch?v=EIKOQjjcl_c
Rich Off Pints 3: https://foundation-media.
“The Commission” ft. Peezy & Payroll Giovanni: https://www.youtube.
“First 48”: https://www.youtube.com/
“Richer Than My Opps”: https://youtu.be/
Rich Off Pints 2: https://foundation-media.ffm.to/richoffpints2
“Know The Difference” ft. Lil Baby: https://foundation-media.ffm.to/knowthedifference
“Tear The Club Up” ft. Future: https://foundation-media.ffm.to/teartheclubup
Rich Off Pints: https://foundation-media.ffm.to/richoffpints
“Choppy Talk”: https://youtu.be/PwieUFalgMU
“New Day” ft. IUR Jetto: https://youtu.be/ZZbxUCRLnaY