7.15.2022

Video: Icewear Vezzo – “The 6“

The Detroit Stalwart Plans to Release His Rich Off Pints 3 Mixtape Next Week, Featuring Appearances from E-40, Babyface Ray, G Herbo, and Key Glock, Among Others

Critical Praise:

“The King of contemporary Detroit rap” – HYPEBEAST

“‘Champions’ is arguably the best single out of Detroit this year” – Pitchfork

“As a Detroit hip-hop veteran, Icewear Vezzo has earned his position in the city’s hierarchy. With his first mixtape, The Clarity, dropping in 2013, and turning into a series, along with his presence in Detroit, the groundwork he’s put in over time is respected.”- XXL

The Video:

A seasoned spitter from the streets of Detroit, Icewear Vezzo is respected nationwide for his expert slick talk and effortless shine. Gearing up for an icy summer, Vezzo shares “The 6,” a brand new music video. Produced by Maxx Beatz, “The 6” is a sinister, piano-led banger that describes Vezzo’s status in his home neighborhood of 6 Mile. He makes clear that even though he’s’ cashing million dollar checks, he’s still the same dude who used to stalk the Detroit streets. In the video, directed by Shot By Suave, Vezzo mobs in a Detroit bodyshop with luxury cars and a group of 313 VIPs. Following in the wake of the star-studded, critically acclaimed loose single “The Commission” ft. Payroll Giovanni & Peezy, “The 6” is the latest video from Rich Off Pints 3, Vezzo’s upcoming mixtape, hitting the internet next week.

Continuing the path set by 2021’s Rich Off Pints and Rich Off Pints 2, which generated a combined 150 million streams across platforms, Rich Off Pints 3 is the product of a man who has been through hell in the pursuit of better days. Filled with sinister, piano-led production from the likes of Midwest maestros like FOREVERROLLIN, Wayne616, Ronnie Lucciano, and Cashout Beatz, plus contributions from Southern sound architects like DJ Durel and June James, the new mixtape acts as a hustler’s handbook, bursting at the seams with handy street lessons for aspiring executives, sneering missives that take aim at fakes, and heartfelt reflections on the hard work it takes to achieve a better life. The tape is home to recent single “Sicc Of Y’all,“ a sneering lyrical exercise which has over 1.7 million YouTube views since its early May release, and new highlights that illustrate the contradictions of the hustler lifestyle Featuring appearances from Key Glock, E-40, G Herbo, Babyface Ray, Baby Money, and others, Rich Off Pints 3 arrives on July 21st via Iced Up Records.

Rich Off Pints 3 concludes a chapter in Vezzo’s career, but marks the start of an exciting new period of success for the budding superstar. Consistently racking up more than 4 million streams on his catalog per week, Vezzo’s ambitions reach far beyond music, and even beyond the physical realm. The Iced Up Records CEO is a serial entrepreneur, starting his own businesses in fields as diverse as real estate, cannabis, snacks (Vezzo’s We Eatin! brand recently dropped Vezzo Hotz, new snacks in stores now), and jewelry maintenance. Vezzo is on track to be a pioneer in the burgeoning metaverse, with his own VezzoVerse launching soon and a forthcoming line of NFTs.

With limitless ambition and the work ethic to achieve his every desire, it’s only a matter of time before Icewear Vezzo takes over the game.

Watch “The 6”: https://www.youtube.com/watch?v=6bqYQvdQWqY

Pre-order Rich Off Pints 3: https://foundation-media.ffm.to/rop3w

Please contact Michelle or Annjie for more info.

The Background:

Respected from The A to The Bay and everywhere in between, Icewear Vezzo helped build the Detroit rap scene into the flourishing behemoth it is today. Since releasing his first mixtape The Clarity in 2013, Vezzo built a large and loyal fanbase in The Mitten and beyond, feeding the streets and his 131k YouTube subscribers with high-quality releases and representing for Detroit on tracks by Big Sean, G Herbo, Drakeo The Ruler, DJ Mustard, Zaytoven, and many others. The 31-year-old artist frequently collaborates with other major figures in the Detroit scene, including Peezy and Babyface Ray, who he featured on his street hit –in just the past two years, Vezzo made waves with songs like “Meg Thee Stallion” ft. Babyface Ray, GT & Veeze (7.8 million YouTube views. named one of the Best Songs of 2020 by Passion Of The Weiss), “The Sit-Down” ft. Babyface Ray (6.2 million views), and “Dog Action” ft. Rio Da Yung OG (10 million YouTube views).

In addition to his heavy stature in the rap game, Vezzo makes moves as an entrepreneur in multiple industries. He’s the owner of his own label Iced Up Records, recently launched the Iced Up Films, a production company whose first film Price Of Love (starring Vezzo himself) is available for rent on Amazon, and is the CEO of his own clothing company Drank God Clothing. Though he’s a self-made man, Vezzo never forgets to give back–his company Iced Up Realty focuses on providing affordable housing in the Detroit community in which he was raised, and he teamed up with his mom to start The Detroit Rappers Organization, which is heavily involved in seasonal giveaways and field trips for Detroit’s youth.