Mixtape: Icewear Vezzo – Rich Off Pints 3
Concluding a Mixtape Series That Racked Up Over 150 Million Streams, Rich Off Pints 3 Charts the Detroit Native’s Evolution From Hustler to Neighborhood Hero
The 14-Track Tape Features Appearances from Lil Baby, Lil Durk, E-40, G Herbo, and Key Glock, Among Others
“The King of contemporary Detroit rap” – HYPEBEAST
“‘Champions’ is arguably the best single out of Detroit this year” – Pitchfork
“As a Detroit hip-hop veteran, Icewear Vezzo has earned his position in the city’s hierarchy. With his first mixtape, The Clarity, dropping in 2013, and turning into a series, along with his presence in Detroit, the groundwork he’s put in over time is respected.”- XXL
A shrewd slick-talker and an accomplished businessman, Icewear Vezzo is one of the key figures in the red hot Detroit rap scene. Exploring the mindset required to escape life on the streets, Vezzo shares Rich Off Pints 3, an accomplished new effort and the concluding chapter of his successful mixtape series. Continuing the path set by 2021’s Rich Off Pints and Rich Off Pints 2, which generated a combined 150 million streams across platforms, Rich Off Pints 3 is the product of a man who has been through hell in the pursuit of better days. Filled with sinister, piano-led production from the likes of Midwest maestros like FOREVERROLLIN, Rocaine, Cashout Beatz, and frequent collaborator Maxx Beats, plus contributions from Southern sound architects like June James, the new mixtape acts as a hustler’s handbook, bursting at the seams with handy street lessons for aspiring executives, sneering missives that take aim at fakes, and heartfelt reflections on the hard work it takes to achieve a better life.
“The phrase Rich Off Pints isn’t literal, it’s about the mindset I was in around the time I started the series,” says Icewear Vezzo. “I was like, ‘f*ck the streets, I’m about to go all the way. I don’t care how broke I gotta go, I wanna live right and do the right thing.’ I had dreams of quitting the streets ever since I started hustling, and when I started thinking about Rich Off Pints, I developed the courage to do the work it takes to quit the streets completely.”
Along with the album, Vezzo shares the video for project highlight “On My Own,” a monument to Vezzo’s self-reliance that chronicles lessons learned from his rise to stardom. The video for the Promo Beatz-produced track finds Vezzo rocking Palm Angels and sipping Sprite as he rolls through the streets of 6 Mile before heading to the recording studio and getting to work.
Rich Off Pints 3 highlights Vezzo’s strength as a songwriter, bringing rock-solid concepts and crisp turns-of-phrase that leave a lasting impression. The tape is home to recent single “The 6,” with a video that dropped last week, plus new highlights that illustrate the contradictions of the hustler lifestyle. The sinister “Whatever” demonstrates the ice cold mentality required to succeed in the rap game, while the anthem “Rich Off Pints” stresses the importance of staying true to oneself amidst rising fortunes.
“Richness isn’t just a financial measurement, it’s a mindset,” says Vezzo. “You can have a lot of money and still be poor, mentally. You can be rich in loyalty in relationships, in your outlook in life. You got guys who are rich who are assholes, who don’t think about the energy they put out in the world. There’s people who got money who think they can treat people however just because they have money. To me, they’re poor. If that money goes away, they don’t have nothing. But if I go broke today, I still got a lot and I’ll be good, because I lead a good lifestyle and treat people well. I’ll be fine because I’m successful mentally. My heart is successful.”
He’s already a Detroit legend, but Rich Off Pints 3 continues to further Vezzo’s influence beyond The Mitten. The project hosts 2021 hits “Up The Sco” ft. Lil Durk (22 million views) and “Know The Difference” ft. Lil Baby, plus new hits that include fiery collaborations with Key Glock (“Whatever”), E-40 (“Had To”), and G Herbo (“Play For Keeps”). Featuring an additional appearance from fellow Detroit heavy hitter Baby Money, Rich Off Pints 3 is available everywhere via Iced Up Records.
Rich Off Pints 3 concludes a chapter in Vezzo’s career, but marks the start of an exciting new period of success for the budding superstar. Consistently racking up more than 4 million streams on his catalog per week, Vezzo’s ambitions reach far beyond music, and even beyond the physical realm. The Iced Up Records CEO is a serial entrepreneur, starting his own businesses in fields as diverse as real estate, cannabis, snacks (Vezzo’s We Eatin! brand recently dropped Vezzo Hotz, new snacks in stores now), and jewelry maintenance. Vezzo is on track to be a pioneer in the burgeoning metaverse, with his own VezzoVerse launching soon and a forthcoming line of NFTs.
With limitless ambition and the work ethic to achieve his every desire, it’s only a matter of time before Icewear Vezzo takes over the game.
Buy/Stream Rich Off Pints 3: https://foundation-media.
Watch “On My Own”: https://www.youtube.com/
Rich Off Pints 3 tracklist:
1. F Blocc
2. On My Own
3. Play For Keeps ft. G Herbo
4. Know The Difference ft. Lil Baby
5. Ace of Spades
6. Times Like This
7. Get Back Pt. 2
8. Whatever ft. Key Glock
9. It’s On the Flo
10. Had To ft. E-40
11. You Ever ft. Baby Money
12. The 6
13. Up The Sco ft. Lil Durk
14. Rich Off Pints
Respected from The A to The Bay and everywhere in between, Icewear Vezzo helped build the Detroit rap scene into the flourishing behemoth it is today. Since releasing his first mixtape The Clarity in 2013, Vezzo built a large and loyal fanbase in The Mitten and beyond, feeding the streets and his 131k YouTube subscribers with high-quality releases and representing for Detroit on tracks by Big Sean, G Herbo, Drakeo The Ruler, DJ Mustard, Zaytoven, and many others. The 31-year-old artist frequently collaborates with other major figures in the Detroit scene, including Peezy and Babyface Ray, who he featured on his street hit –in just the past two years, Vezzo made waves with songs like “Meg Thee Stallion” ft. Babyface Ray, GT & Veeze (7.8 million YouTube views. named one of the Best Songs of 2020 by Passion Of The Weiss), “The Sit-Down” ft. Babyface Ray (6.2 million views), and “Dog Action” ft. Rio Da Yung OG (10 million YouTube views).
In addition to his heavy stature in the rap game, Vezzo makes moves as an entrepreneur in multiple industries. He’s the owner of his own label Iced Up Records, recently launched the Iced Up Films, a production company whose first film Price Of Love (starring Vezzo himself) is available for rent on Amazon, and is the CEO of his own clothing company Drank God Clothing. Though he’s a self-made man, Vezzo never forgets to give back–his company Iced Up Realty focuses on providing affordable housing in the Detroit community in which he was raised, and he teamed up with his mom to start The Detroit Rappers Organization, which is heavily involved in seasonal giveaways and field trips for Detroit’s youth.
Rich Off Pints 3: https://foundation-media.
“The Commission” ft. Peezy & Payroll Giovanni: https://www.youtube.
“First 48”: https://www.youtube.com/
“Richer Than My Opps”: https://youtu.be/
Rich Off Pints 2: https://foundation-media.ffm.to/richoffpints2
“Know The Difference” ft. Lil Baby: https://foundation-media.ffm.to/knowthedifference
“Tear The Club Up” ft. Future: https://foundation-media.ffm.to/teartheclubup
Rich Off Pints: https://foundation-media.ffm.to/richoffpints
“Choppy Talk”: https://youtu.be/PwieUFalgMU
“New Day” ft. IUR Jetto: https://youtu.be/ZZbxUCRLnaY